Creating Coupon Promotions - How Retailers Market with Coupons. According to the Promotion Marketing Association (PMA) Educational Foundation, Inc., consumers consumers saved $2 billion in the first six months of 2011.
"Despite marketers' efforts to reduce redemption liability, coupon redemption volume saw a marked increase as the first half progressed," said Charlie Brown, NCH Vice President of Marketing. Reasons to Use Coupons As coupons continue to be an inexpensive form of marketing, nearly half of all retailers reported offering consumers some form of bonus coupon program. This means your competitors are probably utilizing coupons in their marketing plan and maybe should you too. Other reasons to use coupons include: 10 Heuristics for User Interface Design. Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
(Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms.