Tumblr Debuts Its Own GIF Search Engine. Tumblr this morning is rolling out a new feature designed to take advantage of the extensive collection of GIFs hosted on its service: a GIF search engine. The news follows that of Facebook’s decision to officially support the animated file format on users’ Timelines, announced last week. With Tumblr’s implementation, web users will now be able to more easily locate GIFs on Tumblr as well as add them to their posts, while also properly crediting the GIF’s original creator, the company says.
The search engine doesn’t rely on a third-party integration, such as a partnership with the popular GIF resource Giphy, for example, but instead only includes those GIFs that have been posted to the Tumblr platform. The GIFs are indexed and cataloged using Tumblr’s search algorithms, which rely on tags to properly identify the GIFs. That person will be notified that their GIF has been used and linked through notifications which are pushed out across all platforms, including web and mobile. This startup's technology will help Tumblr scan your photos for your favorite brands | VentureBeat | Big Data | by Jordan Novet. Tumblr has enlisted image-recognition startup Ditto Labs to help brands see how their stuff appears in pictures on the microblogging site, Mashable reports today. The news is interesting from a corporate perspective — another social service is becoming a place for brands to discover what’s going on in the world.
But the news might be much more interesting than that. And no, the fascinating part isn’t whether or not Tumblr will use Ditto’s technology to target ads to users based on the stuff in their pictures. The more interesting question is whether Tumblr and its parent company, search giant Yahoo, believes in the power of analyzing pictures, potentially to improve its own services for searching, recommending, and doing other functions. Pinterest, Facebook, Twitter, and even Google have made acquisitions or high-profile hires in this area in recent months.
Now Tumblr is interested in at least one use of Ditto’s technology, following Kraft Macaroni and Cheese’s fascination with it. Tumblr Native Ads To Appear Across Yahoo Properties. In a move that capitalizes on Yahoo CEO Marissa Mayer's largest acquisition, Tumblr native ads will begin to appear across Yahoo properties, the company announced Tuesday. The ads, called "sponsored posts," will seek to capitalize on the strengths of each platform — Yahoo's massive traffic and data and the engagement levels of Tumblr's platform. Yahoo will offer the ads to marketers through its Gemini platform, which launched in February. "Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets," Yahoo stated in a release.
"Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement. " “Tumblr is this incredibly powerful platform for brands that is unconstrained by pixel limits,” Mayer said, according to The Wall Street Journal. Could Facebook and Yahoo Stage a Bidding War for the Rights to Ruin Tumblr?
Facebook's Version of the Retweet Has Arrived. We’ve long speculated as to when Facebook might get its own version of Twitter’s retweet, and it appears that the time is now. This evening, the site rolled out a “via” feature that lets you repost another user’s shared items, with a “via” link attached for attribution. It appears the feature is live for everyone. To try it, just go to a friend’s posted item in your news feed, click “share,” and you’ll see a “via [your friend’s name]” (with an option to remove it). Once shared, the item will appear on your profile, with a via link that points to your friend’s profile. Currently, the feature only works for posted links – you can’t “via” someone else’s status update or photo. Where the feature goes from here, we’re not sure, but given the social network’s ambition to make more and more of what you post public, it’s clearly another attempt to become more relevant in the world of real-time news, search, and information.
Facebook gets more Twitter-like with mobile 'share' button | Internet & Media. Facebook is becoming a little more Twitter-like with one of its newest features: A "share" button for mobile that's a lot like a retweet. The social networking giant has started rolling out the button on its mobile site, a spokesperson said, and it plans to add the feature to iOS and Android. The company didn't provide any other information about the share button or its reasoning behind the move. We'll update if we get any more details. The mobile feature, like the Web browser version, allows users to repost a friend's photos and links. The button is located at the bottom of a post next to the "like" and "comment" tabs, and users can add text before sharing a post.
Facebook and Twitter are both popular in their own right, but they've also started incorporating features that make them more similar. As TechCrunch noted in an earlier post about the news, the share button for mobile shouldn't come as a big surprise. About Tumblr. The Quick and Dirty Guide to Tumblr. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers. We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr. To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?
As with any other platform, there are pros and cons to consider. Set Up Your Tumblr Pick a password and designate a URL for your Tumblr — the URL will be www.anything.tumblr.com. Then, customize your blog. Getting all that set up shouldn't have taken you too long. What to Post To make a post, just click the icon of the media type you'd like to post.
Tumblr Tutorial for Brands: Welcome to Tumblr. By Bliss Hanlin, Community Manager at eModeration Visual content, curation and storytelling are the three emerging trends for 2012 when it comes to emerging niche social networks. Our recent Guide to Pinterest for Brands met with such a warm welcome that we're doing the same now for Tumblr. In this first part we're outlining what it is, how it differs from other sharing networks and how brands are already using it. For more detail, please see our eBook: Tumblr Tutorial for Brands. Unlike content based, older forms of networking (Twitter, Facebook, LinkedIn,) services like Pinterest, Posterous (recently acquired by Twitter) and Instagram allow users to share visually in a way that bypasses personal networks, commentary and conversations, and instead relies on viral spread. In Tumblr’s own words, Tumblr is about "millions of people sharing the things they do, find, love, think, or create.
" But what exactly is Tumblr? Tumblr is a bit like a Twitter and WordPress mash-up. Who's tumbling? Music. Tumblr Tutorial for Brands, Part II: The Hands-On Guide. By Bliss Hanlin, Community Manager at eModeration In Part I of our Tumblr tutorial, we looked at some of the ways brands are currently using Tumblr. This Part II offers more details on set-up and particular issues that will be of interest to social media and marketing brand managers for establishing Tumblrs for corporate use. Getting Started Getting started with Tumblr is simple. Features Themes Themes are the visual "look" of the blog. The Bookmarklet The Tumblr bookmarklet makes it simple to post to Tumblr while surfing the web.
Content Unlike a traditional Wordpress blog or an established Twitter handle, an interesting part of the Tumblr culture is the "disposable" blog, or one that has a short-shelf life and is built on a transitory theme. Practices Promotion of Fan Art and User Generated Content In a community that centers on visuals and design, it should be expected that fan art be part of the experience. Livetumblring Click-through link Tumblr Famous Accessibility Feeds and Subscriptions. 4 Time-Saving Tips for Businesses on Tumblr. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Most small businesses know the benefits that come with having a blog. Today, what they're looking for is the easiest option that won't require too much time and effort.
The millions of users on Tumblr make the platform pretty appealing for small business. It's also user-friendly and straightforward when it comes to navigating. SEE ALSO: The Quick and Dirty Guide to Tumblr for Small Business But you have a business to run, so you don't have time to hang out on Tumblr all day. 1. The queue is your best friend. Rather than coming back to Tumblr multiple times in a day, you can set aside a small amount of time to prepare content for the next day, or even week. To queue a post, select "Add to Queue" in the dropdown menu at the top right of the post creation screen. 2. 3. 4. Does your business have a Tumblr? When Content Meets Community: Brands on Tumblr. Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.
Nearly five-year-old Tumblr recently released its 2011 stats, and it’s looking like last year was the company’s best yet, with 900 percent global growth since 2010, mentions on both the Daily Show and Jeopardy and a ninth language (Polish) added to its repertoire. With that kind of growth, it’s no surprise that an increasing number of brands are tapping into Tumblr’s uniquely engaged community. Described as a content network by its 25-year-old founder, David Karp, Tumblr has settled comfortably at the intersection of design, content and social media. Tumblr founder David Karp. Tumbleloggers (as they’re known) can display and share 140 character posts, lengthy blog entries, high-resolution pictures, personal charts and lists, quotes, songs and videos, in one customizable space. The community J.Crew's tumblog. Buddy Media CEO: 2012 is the Year of Tumblr. At LeWeb we had the pleasure to meet Michael Lazerow, CEO and founder of Buddy Media, a social enterprise software company with an impressive list of clients, featuring some of the world’s largest brands.
Michael talked to us about Buddy Media’s next steps, Google+, the rising forces of Tumblr and Instagram, social commerce and what he sees as the hottest trends in social media for 2012. TNW: Michael can you tell us a bit about how Buddy Media came to the success it has now and what are your next goals? Michael Lazerow: We started off in the United States and in two years to we went from 40 to now almost 250 people. We have offices in New York which is our primary office and then we have 50 people all over the world. We have a West Coast office in San Francisco which is growing fast, an office in Europe and we also opened one for Asia, in Singapore. We’ve focused on how to combine great content and technology to distribute it. 1. 2. Twitter is great but it’s only 140 characters.
Obama for America. 60 Brands Using Tumblr. By Jason Keath on Apr 01, 2011 Tumblr is a blogging platform that doubles as a social network. The site offers a unique opportunity as a blogging platform, a built in audience. There are other large blog communities, but on Tumblr the follow, like, and reblog features are dialed in, creating larger opportunities for good content to spread. This sounds like a great opportunity for every brand right? Not Every Brand Works on Tumblr The caveat is that the standard blog post does not thrive on Tumblr. The fast paced, “next shiny object please” nature of this social network is optimized for quick consumption content. Photos, videos, quotes and questions are the currency in the Tumblr ecosystem. Fashion brands are built for Tumblr it seems, covering the site with their wears, sharing their highly visual cultures (see Bergdorf and J Crew) and even offering up links to sales (see Ann Taylor). 60 Brands Using Tumblr 1.
Publishing Brands 9. Fashion Brands 34. Broadcast Media Brands 42. Websites 53. Pinterest vs. Tumblr: Which Is Better for Brands? Pinterest and Tumblr are among the hippest consumer social networks today, and you should consider dedicating some of your marketing resources to at least one or the other — but which one is most effective? As with all social media marketing tools, the best strategic plan for brand growth is to surround consumers with branded content, so they can self-select how they want to experience your brand and interact with it. That means in an ideal situation, your brand would have a presence on both Pinterest and Tumblr.
However, it’s not always possible to be all places at once due to a lack of budget and resources. If you need to choose between Pinterest and Tumblr, read on to learn which is the better option. The Differences Between Tumblr and Pinterest Pinterest and Tumblr have some similarities — they’re both essentially media blogging platforms — but they’re actually very different.
You should understand these differences before you use either in your overall marketing plan. Tumblr Numbers: The Rapid Rise of Social Blogging [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. In four short years, Tumblr has grown from relative obscurity to start-up darling to international microblogging network. The platform has grown a staggering 900% in the past year and eclipsed platform competitor WordPress, largely due to its global reach and brand-building potential. Those under Tumblr’s influence are fiercely loyal — with 2% of users making up 43% of total visits — and they log in from all over the world. Take a look behind the scenes at Tumblr’s influence on the web, including top tags and fun facts, in this handy infographic.
Infographic designed by Emily Caufield. Series supported by Vocus This series is supported by Vocus' Social Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps. Tumblr Now Has More Blogs Than WordPress.com. According to their respective websites, 4-year-old microblogging platform Tumblr now hosts more blogs than 8-year-old WordPress.com. In January, Tumblr had more than 7 million individual blogs.
At the time of this writing, the total blog ticker on its site read about three times that at 20,873,182 — beating out WordPress.com's current count by about 85,000 blogs. WordPress.com's count doesn't include sites that people host themselves with the open source software via WordPress.org, but given that the hosted service had about a four-year headstart, surpassing it in number is still an impressive feat for Tumblr. Clearly a flood of individuals have been signing up for Tumblr lately. But top companies in entertainment and news and fashion have also recently launched Tumblr blogs. They're using the platform in a very different way than they use WordPress.com. With Mobile Impressions, Tumblr Pushes Past 20 Billion Pageviews A Month. Tumblr. If Facebook isn’t thinking about buying Tumblr, it should be. Blog Counterpoint: Why Facebook should NOT buy Tumblr. The click-thru link: building block of the photo funnel (1) The re-blog: building block of the photo funnel (2)
Problems In Spreading Social Media Messages.