Tumblr Debuts Its Own GIF Search Engine. Tumblr this morning is rolling out a new feature designed to take advantage of the extensive collection of GIFs hosted on its service: a GIF search engine.
The news follows that of Facebook’s decision to officially support the animated file format on users’ Timelines, announced last week. With Tumblr’s implementation, web users will now be able to more easily locate GIFs on Tumblr as well as add them to their posts, while also properly crediting the GIF’s original creator, the company says. The search engine doesn’t rely on a third-party integration, such as a partnership with the popular GIF resource Giphy, for example, but instead only includes those GIFs that have been posted to the Tumblr platform. This startup's technology will help Tumblr scan your photos for your favorite brands. Tumblr has enlisted image-recognition startup Ditto Labs to help brands see how their stuff appears in pictures on the microblogging site, Mashable reports today.
The news is interesting from a corporate perspective — another social service is becoming a place for brands to discover what’s going on in the world. But the news might be much more interesting than that. And no, the fascinating part isn’t whether or not Tumblr will use Ditto’s technology to target ads to users based on the stuff in their pictures. The more interesting question is whether Tumblr and its parent company, search giant Yahoo, believes in the power of analyzing pictures, potentially to improve its own services for searching, recommending, and doing other functions. Pinterest, Facebook, Twitter, and even Google have made acquisitions or high-profile hires in this area in recent months.
Then again, the collaboration might not be that big of a deal at this point. Tumblr Native Ads To Appear Across Yahoo Properties. In a move that capitalizes on Yahoo CEO Marissa Mayer's largest acquisition, Tumblr native ads will begin to appear across Yahoo properties, the company announced Tuesday.
The ads, called "sponsored posts," will seek to capitalize on the strengths of each platform — Yahoo's massive traffic and data and the engagement levels of Tumblr's platform. Yahoo will offer the ads to marketers through its Gemini platform, which launched in February. Could Facebook and Yahoo Stage a Bidding War for the Rights to Ruin Tumblr? Facebook's Version of the Retweet Has Arrived. We’ve long speculated as to when Facebook might get its own version of Twitter’s retweet, and it appears that the time is now.
This evening, the site rolled out a “via” feature that lets you repost another user’s shared items, with a “via” link attached for attribution. It appears the feature is live for everyone. Facebook gets more Twitter-like with mobile 'share' button. Facebook is becoming a little more Twitter-like with one of its newest features: A "share" button for mobile that's a lot like a retweet.
The social networking giant has started rolling out the button on its mobile site, a spokesperson said, and it plans to add the feature to iOS and Android. The company didn't provide any other information about the share button or its reasoning behind the move. We'll update if we get any more details. The mobile feature, like the Web browser version, allows users to repost a friend's photos and links. The button is located at the bottom of a post next to the "like" and "comment" tabs, and users can add text before sharing a post. Facebook and Twitter are both popular in their own right, but they've also started incorporating features that make them more similar. About Tumblr. The Quick and Dirty Guide to Tumblr. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers. Tumblr Tutorial for Brands: Welcome to Tumblr. By Bliss Hanlin, Community Manager at eModeration Visual content, curation and storytelling are the three emerging trends for 2012 when it comes to emerging niche social networks.
Tumblr Tutorial for Brands, Part II: The Hands-On Guide. By Bliss Hanlin, Community Manager at eModeration In Part I of our Tumblr tutorial, we looked at some of the ways brands are currently using Tumblr.
This Part II offers more details on set-up and particular issues that will be of interest to social media and marketing brand managers for establishing Tumblrs for corporate use. Getting Started. 4 Time-Saving Tips for Businesses on Tumblr. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Most small businesses know the benefits that come with having a blog. Today, what they're looking for is the easiest option that won't require too much time and effort. The millions of users on Tumblr make the platform pretty appealing for small business. It's also user-friendly and straightforward when it comes to navigating.
When Content Meets Community: Brands on Tumblr. Is it a social network? Buddy Media CEO: 2012 is the Year of Tumblr. At LeWeb we had the pleasure to meet Michael Lazerow, CEO and founder of Buddy Media, a social enterprise software company with an impressive list of clients, featuring some of the world’s largest brands.
Michael talked to us about Buddy Media’s next steps, Google+, the rising forces of Tumblr and Instagram, social commerce and what he sees as the hottest trends in social media for 2012. TNW: Michael can you tell us a bit about how Buddy Media came to the success it has now and what are your next goals? Michael Lazerow: We started off in the United States and in two years to we went from 40 to now almost 250 people. We have offices in New York which is our primary office and then we have 50 people all over the world.
We have a West Coast office in San Francisco which is growing fast, an office in Europe and we also opened one for Asia, in Singapore. Obama for America. 60 Brands Using Tumblr. By Jason Keath on Apr 01, 2011 Tumblr is a blogging platform that doubles as a social network.
The site offers a unique opportunity as a blogging platform, a built in audience. There are other large blog communities, but on Tumblr the follow, like, and reblog features are dialed in, creating larger opportunities for good content to spread. This sounds like a great opportunity for every brand right? Not Every Brand Works on Tumblr. Pinterest vs. Tumblr: Which Is Better for Brands? Pinterest and Tumblr are among the hippest consumer social networks today, and you should consider dedicating some of your marketing resources to at least one or the other — but which one is most effective?
As with all social media marketing tools, the best strategic plan for brand growth is to surround consumers with branded content, so they can self-select how they want to experience your brand and interact with it. That means in an ideal situation, your brand would have a presence on both Pinterest and Tumblr. Tumblr Numbers: The Rapid Rise of Social Blogging [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. In four short years, Tumblr has grown from relative obscurity to start-up darling to international microblogging network.
The platform has grown a staggering 900% in the past year and eclipsed platform competitor WordPress, largely due to its global reach and brand-building potential. Those under Tumblr’s influence are fiercely loyal — with 2% of users making up 43% of total visits — and they log in from all over the world. Take a look behind the scenes at Tumblr’s influence on the web, including top tags and fun facts, in this handy infographic. Infographic designed by Emily Caufield. Series supported by Vocus. Tumblr Now Has More Blogs Than WordPress.com. According to their respective websites, 4-year-old microblogging platform Tumblr now hosts more blogs than 8-year-old WordPress.com. In January, Tumblr had more than 7 million individual blogs.
At the time of this writing, the total blog ticker on its site read about three times that at 20,873,182 — beating out WordPress.com's current count by about 85,000 blogs. WordPress.com's count doesn't include sites that people host themselves with the open source software via WordPress.org, but given that the hosted service had about a four-year headstart, surpassing it in number is still an impressive feat for Tumblr.
With Mobile Impressions, Tumblr Pushes Past 20 Billion Pageviews A Month. David Karp, the CEO of New York-based Tumblr, revealed some fresh stats about the micro-blogging platform’s growth today. The company is seeing 20 billion pageviews a month, up from 15 billion at the beginning of the year, Karp said at GigaOm’s Roadmap conference in San Francisco today. That’s a growth rate of more than 30 percent per year. Tumblr. If Facebook isn’t thinking about buying Tumblr, it should be. It might seem a little early to start talking about potential Facebook acquisitions considering the social network just completed its $736-million purchase of Instagram, and its share price is still 40 percent lower than it was when the company went public.
But I think Facebook should start thinking hard (assuming it isn’t already) about trying to acquire Tumblr. Blog Counterpoint: Why Facebook should NOT buy Tumblr. The click-thru link: building block of the photo funnel (1) The re-blog: building block of the photo funnel (2) Problems In Spreading Social Media Messages.
A new study gives even more credibility to the theory that engaged social media users who not only read messages, but also share them, are a brand’s best friend. Elmie Nekmat’s study of how social media messages change people’s thinking was published in the most recent edition of the Journal of Broadcasting & Electronic Media. Nekmat found that messages were less likely to change a person’s thinking on a subject if they did not, in turn, share the message or express a similar sentiment. Nekmat, of the University of Singapore, was trying to determine if a similar concept in communications theory also applied to online messages.
“Findings show that... simultaneously receiving and expressing a message online as compared to being mere receivers of messages may impact thinking and learning of the message,” Nekmat wrote.