GlimpzIt lands $1.1M to strike up visual conversations with consumers. Gaming execs:Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015.
New Showcase app ups Google+ Hangouts' Biz Value. By B.L.
Ochman Google has added an interactive, commerce-ready app called Showcase to Google+ Hangouts on Air to greatly amp up the business value of integrating Hangouts into digital strategy. The just-launched new feature (shown in the image below) is Showcase app, which Google says “allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from a Hangout on Air (HOA). Why Brands Should Practice Deep Linking on Pinterest. Optimize Your Pinterest Landing Pages Part 1 of 3: Deep Linking Isn’t As Scary As It Sounds We’ve talked about how to optimize your Pinterest profile, boards and pins for social search — now let’s talk pin landing pages. They can make or break the effectiveness of your marketing efforts and because Pinterest generates more referral traffic than Twitter, Yahoo, Google+ and LinkedIn and produces double the revenue per transaction than Twitter and Facebook, grabbing the attention of your visitors and keeping it is essential.
What is deep linking? Deep linking means that your pins send people to a specific product page rather than your home page when they click through. The more high-quality internal links you have out there on the web, the higher you’ll show up in search results, or in tech-speak, your authority rank will rise. Facebook Adds Call to Action Buttons on Page Posts. Designing for the social customer. Last night I wrote, in the context of customers: They want to be treated like human beings, not account numbers.They want to know they can trust the people they do business with.They want to know that the people they give their business to actually value their business.They want products and services that are fit for purpose, made available at a reasonable price.If and when something goes wrong, they want to know the facts.
Quickly. Social Design – Making it a better cat and mouse game. 5 Rules For Marketing In The Age Of Discovery. Marketing has entered a new age: Information is no longer programmed into consumers' minds. Since its inception, advertising has been dedicated to the creation of programmed messaging. For nearly 300 years, those who could create the best message and deliver it in a memorable way across as wide an audience as possible won. In less than a decade, the types of content and ways we consume it have completely changed. Marketers have hardly caught up. Success is much harder to achieve than it was a decade ago.
This is the Age of Discovery. Optimizing Google Product Listing Ads. Want to gain better exposure for your product inventory on Google search results?
Learn about why you should treat Google’s Product Listing Ads (PLAs) as a priority and how you can get the most value from your PLA campaigns. What are Product Listing Ads? Starting on October 17th, Google’s previously free product search will now charge for pay-per-click Product Listings Ads. Product Listing Ads are product search ads that include product information, such as product image, price, title, offers, and merchant information. The ads are created in Adwords from a product feed supplied by the merchant in the Google Merchant Center (Note: Your Merchant Center and Adwords must be linked to create PLA). Product listing ads lets you promote specific products along with Google search results and text ads (so you can have 2 ads displayed).
Burberry’s Social Enterprise Story - Salesforce. Burberry builds deeper customer connections, from the runway to the retail store There are few industries where "brand" matters more than in fashion.
Burberry CEO Angela Ahrendts gets it: "You have to be totally connected with everyone who touches your brand. " The iconic, beloved fashion brand embraces the Web and social media to extend the brand and engage with customers and fans in entirely new ways. Time Out New York Makes a Major Bet on ECommerce. Sephora Gives Its Shopping Experience a Makeover. Sephora is getting a little more digital.
Today the beauty chain rolled out a completely updated website with Pinterest and Instagram integration, an updated mobile site, and officially launched a program that will bring iPads to the store's sales counters and put iPod touch point-of-sale devices in the hands of many of its sales associates. “Beauty has passionate shoppers, and Sephora is the mecca of beauty” Julie Bornstein, Senior Vice President of Sephora Direct told Mashable. Toys R Us drives holiday sales via multichannel mobile effort. Toys R Us is redefining the way mobile consumers shop this holiday season with a multichannel campaign that incorporates redesigned mobile applications and optimized sites, as well as new QR code scanning capabilities.
Additionally, the retailer has added mobile bar code scanning capabilities, as well as a new tablet-optimized site to further solidify its position in the space. As part of the enhancements to the company’s mobile capabilities, customers can now take advantage of some of the its popular omnichannel services, including “Buy Online, Pick Up In Store” and “Ship to Store,” through their smartphones and tablets. “Mobile is our fastest growing channel of consumer engagement at Toys R Us,” said Meghan Kennedy, a spokeswoman for Toys R Us, Wayne, NJ.
“It is an integral part of our omnichannel strategy. Holiday shopping Toys R Us is taking a mobile-first approach this holiday season. Marc Jacobs Launches New Luxury, E-Commerce Experience. Iconic British Luxury Brand Est. 1856. What is Site.com?