The Battle Of The Marketing Clouds. The Anatomy of a Marketing Email that Drives Results. Janet Choi is the Marketing Manager at Customer.io.
Most writing in email marketing is terrible. Experiencing lame email copy can be educational on what not to do and motivate you to aim higher, if anything. But what are some positive techniques used to craft compelling emails? AIDA stands for Attention, Interest, Desire, Action — four building blocks that combine to motivate your readers to your call to action, from making a purchase to reading a blog post to filling out a survey. The elements of AIDA Attention Attention is the key that gets busy people in the door. People glance at their inbox or notifications and make a split-second decision whether to open an email or not. So make sure that subject line has some oomph and piques the reader’s curiosity.
Now there’s not just one but two most important lines in an email: the subject line and the first line of the email. Interest This is the meat of your email, the chance to make your main case. Desire Bear in mind what your audience wants. 4 Steps to Plan Smart Marketing Campaigns with Salesforce. Salesforce is a springboard for amazing marketing campaigns.
It enables you to segment customers by behavior or activity, report on the results of marketing initiatives, or create lists. Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey. July 31, 2014 Scott McCorkle, CEO Salesforce ExactTarget Marketing Cloud It's been a busy year for Salesforce ExactTarget Marketing Cloud CEO Scott McCorkle.
It all started when CRM and cloud computing company Salesforce announced its $2.5 billion acquisition of digital marketing software provider ExactTarget in June 2013—continuing the consolidation trend among major marketing automation providers. Then last September the companies united their marketing prowess to debut the Salesforce ExactTarget Marketing Cloud: a culmination of acquisitions that united the capabilities of ExactTarget's 2012 purchases of Pardot and iGoDigital with Salesforce's 2012 and 2011 Radian6 and Buddy Media buys, respectively.
Just seven short months later ExactTarget's cofounder and former CEO Scott Dorsey left the company and McCorkle, who was serving as ExactTarget's president of technology and strategy, stepped into the position. Instead of dwelling on the past, McCorkle is looking towards the future. Salesforce.com marks ExactTarget anniversary with Marketing Cloud upgrade. SAN FRANCISCO---Salesforce.com picked up ExactTarget for $2.5 billion last year, and the "journey" is only getting started.
Salesforce executives provided a pulse check on the engagement system at the cloud giant's current San Francisco headquarters on Wednesday morning. Pointing toward a 2013 Gartner analyst memo, Salesforce.com chief marketing officer Lynn Vojvodich argued that marketing will be one of the top three "imperatives" for all CEOs. "This is really just fundamental connections," observed Vojvodich about the Internet-of-Things movement, citing there will be more than 75 billion connected products by 2020. When you connect all these apps and devices, continued Vojvodich, you can connect to your customers in brand new ways. "This is more powerful than the Internet-of-Things. Mobile video: how to win the battle for engagement.
With smartphones and tablets rapidly becoming the world's preferred method for connecting to the internet, brands are looking to mobile video as the next great battleground in advertising.
Advertising tailored to mobile devices is growing rapidly as services such as Amazon Prime, Netflix, YouTube and Sky encourage mobile viewing. Meanwhile, social media platforms are looking for ways to boost the use of mobile video ads. Facebook, which gets nearly 60% of its ad revenue through mobile, according to its Q1 2014 figures, sees mobile video as a burgeoning area and is introducing a range video ad formats. These include Video App Install Ads, which enable marketers to drive downloads of their apps through video ads in the mobile news feed. The social network has also launched its premium auto-play video ads in the US (which play silently until clicked, after which the sound comes up) and is introducing this to other markets, including the UK.
Spring Clean Your Marketing Database With 3 Essential Strategies. Publications Salesforce Study Says CMOs Are Driving Revenue 04/04/2014. Chief marketers today are riding bicycles while patching the tires.
A new CMO study by Salesforce ExactTarget Marketing Cloud with the CMO Club surveyed 228 CMOs or marketing leaders around the world, all reporting to CEOs, to get their take on challenges, shortfalls and tactics. The study points to three major priorities for 2014, internally and externally. Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes.
Externally, the top three priorities are customer acquisition, personalized experiences, and customer engagement. Respondents said Web personalization and marketing automation will be key. The study also found that digital spend has increased this year versus last. Success Tips For Radian6 Accreditation. Recently, Bluewolf consultants were named among the first in the world to successfully complete the Radian6 Accredited Professional program from ExactTarget Marketing Cloud.
Having completed the program myself, I want to provide an overview of the requirements along with my best tips for digital marketing professionals interested in mastering the world’s leading social listening platform. Accreditation Requirements At present, this is a pilot program. Anyone currently employed by an ExactTarget Marketing Cloud partner is eligible to participate. Participating organizations must be in the Marketing Cloud Digital Services Alliance, Marketing Cloud Channel Partner Program, or Marketing Cloud Agency Program. The first step is to complete five training modules. 5 Smart Ways to Measure Your Marketing in 2014. Marketers are under pressure every day to prove the value of the work they are doing on behalf of their employers.
If they can convince their bosses they’re delivering good, measurable business results, they have good job security. But if they fail to convince their superiors, there’s a good chance they’ll be shown the door. Here's a framework to measure the results of your marketing, in order to prove to your boss that you are doing a great job. 1. Product Review: New Tweet Adder 4.0. How Does it Score? Lynn Serafinn reviews the features of Tweet Adder 4.0, looking at what’s gone, what’s the same, what’s new and why it’s a significant improvement over 3.0.
Since April, I’ve written several articles about recent changes in Twitter policy and how this has affected different third-party Twitter software applications. These changes have especially affected one particular application I wrote about extensively in my book Tweep-e-licious—Tweet Adder. In April 2013, Tweet Adder released their new, ‘Twitter compliant’ software version 4.0. I’ve waited until now to write my product review of the 4.0 upgrade because the first few updates for it were extremely buggy and I assumed the developers at Tweet Adder would be releasing additional updates to iron them out. Then, in early July Twitter quite unexpectedly announced that all forms of automated following—including automated follow-backs—were also now prohibited.
5 Tips to Take to Your Social Media Listening and Engagement to the Next Level. Let’s say you’ve taken the plunge into the social media listening and engagement pool, but now what?
You really want to leverage your listening and engagement tools to have maximum impact and ensure that you meet your corporate objectives. Here are 5 quick tips to help you do this: 1. Infographic: How Social Media Impacts Purchasing Decisions for IT Professionals - Salesforce Marketing Cloud. Many professionals are turning to social media as a place of trust for their purchasing decisions and it's no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations. LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social. According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, "It’s no surprise that [IT decision makers] are heavy users of social networks.
In fact, 85% have used at least one social network for business purposes. What's surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. MySpace Owns 7.8 Percent of the Social Media Music Conversation – Salesforce Marketing Cloud. Before Facebook and Twitter, there was a social networking giant named MySpace. The site is back in the news this week apparently looking to raise a $50 million round of funding in order to retool the site into a streaming music platform to compete with the likes of Spotify and Pandora. The news includes leaked documents presented in this recent post from Business Insider, which deems this potential idea a “Spotify Killer”.
MySpace essentially gave up on the social networking game long ago and refocused its attention squarely on music, so this move is not completely out of the blue. In fact, the service has long had a strong music component built into it. 20 Stats About How Social Media Influences Purchasing Decisions – Salesforce Marketing Cloud. Shortly after we Instagram pictures of our turkey dinners, we'll be watching our Facebook News Feed fill to the brim with Black Friday, Small Business Saturday and Cyber Monday content. Social media is an ideal platform for brands to share their retail stories any time of the year and, with the holidays approaching, they're on hyper drive. The reason? Social media influences purchasing decisions. If you need to prove this point to your boss, upper management, customers or even your mother, here are 20 stats on the subject. Feel free to share them at the dinner table tomorrow. Buddy Media eases pain of social media moderating.
Specifications Buddy Media, which was acquired by Salesforce.com in August 2012, allows clients to publish and moderate content across social networks and websites including Facebook, Google, LinkedIn, Twitter, YouTube, and more, track social activity, and measure effectiveness of social marketing programs. In September 2012 Buddy Media was combined with Radian6 to form Salesforce Marketing Cloud, a comprehensive suite of tools for social marketing that includes monitoring, content creation and management, engagement, advertising, automation, and analytics. Cost Salesforce Marketing Cloud starts at $5,000 per month. 20 Ways Brands Can Use Social Media for Black Friday – Salesforce Marketing Cloud. With Black Friday just a week away, shoppers are busy preparing their wish lists and scouting out which stores will have the best deals.
Retailers have a fantastic opportunity to listen to and connect with customers on social media leading up to and on the big day. Here are some ways your brand can get the most out of Black Friday madness. Listening 1. Case Study: Teksavvy – Salesforce Marketing Cloud. A New Beginning - Is Fear Holding You Back? Salesforce.com Doubles Down On Social Selling. Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week. Digital Market Asia: Salesforce.com set to transform social marketing with Marketing Cloud.
News on How to Integrate Salesforce with Your Social Media Data. How to Measure Social Media Conversions and Sales. Most beginners think social media measurement is about counting the number of eyeballs. Ford Seeks Social Business Strategy. How Clemson’s Social Media Listening Center Enhanced Elections Coverage. How We Created a Real-Time U.S. Election Infographic. The ongoing U.S. presidential race is the hottest topic on any news website or social media (maybe except in San Francisco where everybody is talking about Giants baseball). Caterpillar Demonstrates B2B Social Media Best Practices. Make Your Facebook Page Pop. Even small businesses with limited resources will turn to a designer to help with their website, email templates and banner ads. After all, it’s worth investing in great visuals that can attract the attention of potential new customers.While many companies see the value in having a Facebook presence — attracting new customers and building a community — many don’t think about investing in the quality of the visuals on their Facebook pages.
How to Treat Your Facebook Page Like Your Website. What makes a website successful? It’s a combination of amazing visuals, compelling text, healthy traffic from customers and prospects, and effective pages that promote the kind of viewer behavior you desire as a business. You wouldn’t think of launching a website without considering the following: A style guide to keep the design and tone consistent across the site and accurately reflect the personality of the brand.Messaging that grabs your attention and powerfully expresses the benefits of your company or product.Choosing the right platform to host your website.SEO optimization to ensure each web page can be discovered via search engines like Google.PR and marketing activities to drive traffic to the website to increase awareness of the product, ideally taking advantage of timely news or events.Campaign tracking to understand how the website contributes to the bottom line of the business.
The Pros and Cons of Social Media Ad Targeting. Over the years, you may have used magazine subscription demographics or Nielsen ratings to determine when and where to spend your advertising dollar. Despite enhancements in these techniques, however, they have remained a rather imperfect science. Social media ads, however, provide a powerful means for your brand to reach the right people at the right time. 100 Uses of Social Media Ads. Everything You Need to Know About Social Media Ads.
3 Easy Social Media Engagement Tips Using LinkedIn. 60 Smart Social Media Marketing Tips. Using Storytelling as Inspiration for your Social Media Strategy. 4 Secret Listening Techniques for Twitter. The 5 Pathways to Social Media ROI. 9 Tips to Starting Out on Twitter. Steal The Thunder! Turn Social Media Trends Into Marketing Gold. Practice the Six Principles of Social Media Marketing. 60 Smart Social Media Marketing Tips. Hurricane Sandy Stirs Up 11.5 Million Social Media Conversations.
Who Owns the Customer Relationship? A Conversation with Mark Woollen of Salesforce. Transform Social Media Marketing with the Salesforce Marketing Cloud. Introducing the Salesforce Marketing Cloud iPad App. Facebook Solidifies Advertising Position Without Offending Members.