5 Winning Social Media Campaigns to Learn From. Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns.
Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide.
We know we left out some brilliant social media campaigns, especially for niche and small-scale markets. Add your voice to the comments below, and let us know which social media campaigns you admire and what lessons they offer. Christmas Cards Spreading Like Wildfire On Facebook. If you’ve spent any time on Facebook over the past week, there’s a good chance that you’ve received or at least seen a christmas card on the wall of one of your friends.
There are now countless applications on the Facebook platform which enable users to send Christmas cards and holiday wishes to their friends. One of the most popular applications we’ve seen is the Christmas Cards! Application which now has over 13 million monthly users. Back in February we published a guide to launching successful Facebook applications. Top 50 Facebook Pages 2009.