A Primer on A/B Testing -A List Apart: Articles: Data is an invaluable tool for web designers who are making decisions about the user experience.
A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality. A/B tests allow you to create high-performing user experience elements that you can implement across your site. Issue № 333 But it’s important to make sure you reach statistically significant results and avoid red herrings. Let’s talk about how to do that. What is an A/B test? In an A/B test, you compare two versions of a page element for a length of time to see which performs better. Split testing can also help when you’re making drastic design changes that need to be tempered, such as a homepage redesign. Results of A/B tests have lasting impact. Data also plays very well with decision-makers who are not designers. Decide what to test#section2 First, you need to decide which page element you would like to test. Implement your test#section3 On version B I would use: Content Talks - content strategy podcast that taks about content in UX, IT, app development, marketing, business strategy and more.
#15: Seth Earley September 15, 2011 at 10:00pm • 59 minutes Seth dives into the importance of clear, usable taxonomy.
(If you're a newbie to structured content, this one's a must-hear.) #14: Cameron Koczon August 30, 2011 at 2:30pm • 50 minutes Cameron (one of the geniuses behind Fictive Kin, TeuxDeux, and Brooklyn Beta) talks about entrepreneurship, creating the ideal workspace, and why his latest app GimmeBar will radically change the way we curate content online. . #13: Joe Gollner August 23, 2011 at 10:00am • 54 minutes Having worked with content technologies for over twenty years, Joe knows a thing or two about the challenges enterprises face when it comes to content creation and management. . #12: Ginny Redish August 16, 2011 at 11:00am • 54 minutes The esteemed author of Letting Go of the Words talks about content as conversation, her early role in defining website usability, and how she sees the future of content strategy evolving. . #11: James Mathewson August 9, 2011 at 10:00am • 50 minutes.
Web content strategy. A List Apart: Articles: The Discipline of Content Strategy. We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Article Continues Below Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself. Yeah, yeah. We know how to write for online readers. But who among us is asking the scary, important questions about content, such as “What’s the point?” As a community, we’re rather quiet on the matter of content. Do you think it’s a coincidence, then, that web content is, for the most part, crap? Dealing with content is messy. And yet, the web is content.
And that’s where content strategy comes in. What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. At its best, a content strategy defines: BUT. Content Strategy - UXmatters.