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Unit 302: The Principles of Keywords and optimisation

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SEO Blog & News. External Links - SEO Best Practices. Cross Linking. Cross linking refers to the process of linking between two sites.

Cross Linking

Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them. Cross linking also serves an interesting purpose in terms of search engine optimization. Link popularity is one of the main factors involved in how search engines determine the value, importance and relevance of sites on a given topic. This calculation is then reflected in the site's search ranking. SEMrush Keyword Research Tool. Pay per Click (PPC) vs. Pay per Impression (CPM) Today, online advertisers are constantly looking for new ways to advertise their products and services.

Pay per Click (PPC) vs. Pay per Impression (CPM)

Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches. SEO Keywords: Guide to Better SEO Keyword Research. SEO Keyword: What Are SEO Keywords?

SEO Keywords: Guide to Better SEO Keyword Research

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. The Difference between Organic and Paid Search Engine Results. When a search engine returns its search results, it gives you two types: organic and paid.

The Difference between Organic and Paid Search Engine Results

Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Why SEO is Important For Businesses. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing.

Why SEO is Important For Businesses

That’s right, folks: I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and large businesses.

I find this extremely unfortunate, because SEO is a very viable marketing outlet that can, in concert with effective landing pages and content, bring your business qualified leads and customers. Search-engine-optimization-starter-guide.pdf. What Is SEO / Search Engine Optimization?