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Unit 306 Creating and optimising content for the web

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Intellectual property in websites: ownership and protection. This guide is based on UK law.

Intellectual property in websites: ownership and protection

It was last updated in September 2008. Overview Different types of ideas can be protected in different ways, depending on how they are expressed. This intellectual output and the protection of it is known as intellectual property, a collective term for different types of asset including copyright, trade marks, patents, design rights and others. These assets are intangible, but can be very valuable since they enjoy legal protection. There will be a number of intellectual property rights which exist in your website. Copyright In the UK, copyright vests automatically in a work, provided that it satisfies certain criteria. For a work to qualify for copyright in the UK, it must be 'original'. When creating your website, you need to consider whether you are the owner of or have the right to use all of the materials that you wish to include in the website, e.g. data, text, photographs and software. Employees and sub-contractors.

Copyright - Small Business Encyclopedia. Definition: Exclusive legal rights that protect works of authorship, composition or artistry.

Copyright - Small Business Encyclopedia

A copyright protects the publication, production or sale of the rights to a literary, dramatic, musical or artistic work or computer program or to the use of a commercial print or label. . A copyright is a form of protection provided by U.S. law to anyone who creates "original works of authorship. " Essentially, a copyright protects literary, musical, dramatic, artistic and other qualifying creative works.

The Copyright Act of 1976 further clarified copyright protection: A copyright owner now has the exclusive right to reproduce the work; prepare spin-off works based on the copyrighted work; and to sell, perform and/or display the copyrighted work in public. One of the nice things about copyrights is that securing such protection is fairly straightforward. How Bad Grammar is Affecting Your Company’s Bottom Line. From a content creation standpoint, I'm not sure there is a better feeling than capping off a blog article with the final punctuation mark.

How Bad Grammar is Affecting Your Company’s Bottom Line

You lean back in your desk chair, breathe a sigh of relief, and scroll up and down a bit as you admire your post like a proud parent. On the surface it looks great. You've incorporated a few visuals, the spacing is just right, and your headers are both clear and concise. But what's going on beyond the surface? While a post may look ready to publish at first glance, it's likely that there are some spelling and grammar errors waiting to attack your content's credibility. Be aware that your content often serves as the first line of communication between you and a potential customer. We've explained how grammar has the ability to negatively impact your bottom line, along with four tips to help you avoid these mishaps in the future.

It Makes People Think Twice In other words, there's no denying that first impressions matter. It Dilutes Your Message Cleaver? 10 Benefits of Social Media for Business. Top 10 Benefits of a Facebook Business Page. I'm seeing a lot of gripes about Facebook lately.

Top 10 Benefits of a Facebook Business Page

People are saying Facebook is dying because of the new restrictions on the news feed and the drop in Reach. Some "experts" are even claiming there's no longer a reason to even have a Facebook business page. Facebook is dead, they say. I completely disagree! Facebook continues to be the best social network to set up camp on as a business. What exactly are the benefits of having a Facebook business page? Which Social Media Accounts Really Matter and Why. I think social media is really important.

Which Social Media Accounts Really Matter and Why

I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites that are perfect for your business. A Quick Look at the Social Media Landscape Social media isn’t a fad or trend. Here’s why. To slice through the confusion, here are four questions that you should answer. 1. The primary question to ask about social media is where your audience is actually spending time. Twitter. It's what's happening. Infor Emskills. Facebook.