85% Of Consumers Prefer To Shop In Physical Stores. Despite the rise of e-Commerce, brick-and-mortar stores are as relevant as ever.
In fact, disposable income spent by U.S. consumers in stores will reach $5 trillion by 2020, according to eMarketer. In fact, 85% of consumers say they prefer to shop in physical stores, according to TimeTrade research. And, if given the opportunity, 71% of consumers said they would even prefer to shop at an Amazon store over Amazon.com. For the survey, titled: The 2015 TimeTrade State of Retail Report, TimeTrade surveyed 1,000 consumers to understand their shopping behaviors and preferences. Most consumers (85%) say they prefer to shop in stores because they like to touch and feel products before they make a purchase decision. This tactile experience is important, however, consumers also value face-to-face interactions with store associates.
Although Millennials enjoy shopping online, they’re just as likely to purchase in store as prior generations. Click here to access the full report. Multisensory marketing is the future. LONDON: Marketers grappling with the intricacies of media mix modelling may also have to consider how best to create the optimum multisensory mix.
According to Gemma Calvert and Dr Abhishek Pathak, of the Institute on Asian Consumer Insight, if you get that right "you can deliver superior experiences for consumers that far outperform any single sensory broadcast alone – providing huge competitive advantage". Writing in the current issue of Admap, the focus of which is marketing to the senses, they claim that the emphasis on the visual – the average adult is exposed to upwards of 200 visual advertising messages a day – has led to a situation where most people simply ignore much of what is put in front of them. Coming from a neuroscience background, they suggest that a cursory few milliseconds of processing by consumers' brains is "insufficient for effective encoding". Data sourced from Admap. GentleWhispering. PLEASE TAKE A MOMENT TO COMPLETE THIS SURVEY AND HELP US DO MORE RESEREACH ON THE TOPIC OF ASMR !
Here is the message and links from a survey collector: "Dear all, I am undertaking an undergraduate study to investigate the effects of Autonomous Sensory Meridian Response ASMR on mood and relaxation. ASMR is a pleasant physiological sensation experienced when engaged with certain auditory and visual triggers. The study is open to adults aged 18 and over with healthy sight and hearing (you are still able to take part if you wear glasses or contacts). This research has been approved by the Psychology Research Ethics Committee, Oxford Brookes University. Participation consists of an online questionnaire which is expected to take between 10 and 15 minutes. If you would like to take part please follow the link to find out further details about the study and to access the questionnaire and video. you for reading this email. Best wishes, Tom Smejka" Welcome! iTunes downloads: Play downloads: Do the Whispery Sounds in This Dove Chocolate Ad Make You Feel Tingly?
Online, there's a whole strange category of videos of people whispering, tapping their fingers, scratching things, turning pages, crinkling paper or even making wet sounds with their mouth.
For some people, hearing these sounds sends them into a tingly, relaxed state of pleasure. The little-understood phenomenon has been dubbed Autonomous Sensory Meridian Response, or ASMR. A YouTube search turns up 2.4 million videos related to the ASMR subculture. (Back in the pre-YouTube era, "Joy of Painting" host Bob Ross used to send some PBS viewers into ecstasy by whispering and gently scraping paint off his canvases.) Marketers until now have apparently failed to target the globe's legions of ASMR-experiencers, but BBDO Beijing has rectified that with two videos for Mars brand Dove chocolate.
Dove ads in China have typically used brown silk as a visual cue in ads to show how silky the product is. So do you experience ASMR? This is what autism feels like - 'Sensory overload' advert released to raise awareness about condition. This striking video gives viewers the chance to experience a glimpse of what life is like for a person with autism .
The footage shows how the dripping of a tap, the moving of a foot, the sound of a cat flap or the ticking of a clock takes on a new intensity for those with sensory sensitivity. The advert shows the struggle of an autistic person with sirens, a person tapping a cup or even wallpaper with complicated patterns. The advert is by The National Autistic Society and has been viewed more than 1.5 million times since being posted You Tube and is currently trending. The footage states: "Sensory sensitivy. One of the many battles we help those with autism face every day. " The advert aims to raise awareness and help generate funds to help tackle the condition.
It's not the only moving film to be released recently to highlight the conditions people can suffer through. A brave teen with Asperger's syndrome recently made his own film about the struggle he faces .