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David Armano is EVP, Global Innovation & Integration, at Edelman Digital , the interactive arm of global communications firm Edelman. You can follow him on Twitter at @armano . In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February , registering a total of just more than 7 million unique visitors in the US for the month.
With most things online, the benefits are immediately obvious: Google Street View, say, or online banking, or social networking. With others, though, we're baffled.
Will 2009 be the big year for corporate transparency, for a global conversation - perhaps for bargain basement online marketing tactics instead of old-school huge commercial campaigns? 0 diggs digg Peter Kim , a former Forrester analyst now working on stealth enterprise software company, recently polled 14 of the most high-profile thinkers about social media marketing and asked them what they expected to see 2009 bring. The end product was an attractive 23 page PDF that we've embedded below, but we thought we'd pull out some of the thoughts we found most interesting for all you skimmers out there.