Jo Scard Agency: Consultation on government, public affairs, media strategy and crisis management. Digital Team Rejoins Obama Campaign. The Obama 2012 campaign formally welcomed today the return of two key digital players from the 2008 campaign: Joe Rospars as chief digital strategist and Michael Slaby as chief integration and innovation officer, according to a campaign spokesman.
The enthusiasm for the team’s return was expressed this afternoon on Twitter by Jeremy Bird, another veteran of the 2008 campaign who is working as the 2012 campaign’s national field director. “Pumped to work w @rospars (chief digital strategist) & @michaelslaby (chief integration & innovation officer), Mr. Bird posted to Twitter. Mr. Rospars is the co-founder and creative director of Blue State Digital, which was acquired by the giant ad agency WPP last year. G2 meets Thomas Gensemer, the man who masterminded Obama's online presidential campaign. Barack Obama wasn't the only winner in November's presidential election.
Thomas Gensemer, whose company Blue State Digital managed Obama's slick online campaign, built his website my.barackobama.com, recruited 13.5 million supporters and raised $500m for the Obama campaign, is also doing very nicely out of the victory. As he arrives in London to open a UK office and try to entice the Labour party into his electronic embrace for the next election, he admits it's a handy "calling card" to have. Gensemer is a thin, crop-haired, ultra-driven 31-year-old who talks so fast you have to slow the tape down to transcribe what he says.