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Recently I’ve had several conversations with colleagues about how the news media portrays large carnivores–especially wolves.
Some people are concerned that the editorial rule “if it bleeds, it leads” is being applied with reckless abandon, which may lead to increased perceptions of risk, and in turn, lower tolerance for wolves. Our recent study did find some support for the notion that wolves were being portrayed more negatively in the news media. Specifically, Houston et al. (2010) found that the content of news articles about wolves become increasingly negative over a 10-year time period (1999-2008). We also found that the majority (>70%) of the ~30,000 paragraphs we coded portrayed wolves negatively. Meanwhile, Mech (link) recently accused scientists and the media of the opposite–i.e., disproportionate coverage of the positive or “beneficial” aspects of wolves: (Note: Figure 4 shows harvest-related searches across the US states.
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