M-Commerce's Big Moment. It's never been easy making mobile-commerce predictions. Researchers who tried to forecast how much we would spend on goods and services via cell phone came up with all sorts of projections that were wide of the mark. Early in the decade, published reports cited forecasts that by 2006 more than one-quarter of U.S. cell-phone users would use the device to buy content and physical goods. Turns out that by the end of the second quarter, only about 7% of U.S. consumers bought goods or conducted financial transactions via cell phone, according to a Nielsen Mobile survey of more than 90,000 people. Yet, m-commerce may finally be hitting its stride. From Ringtones and Apps to Physical Items Beccue and other industry watchers are becoming more bullish on m-commerce thanks to the experience of companies such as Papa John's International (PZZA).
Other retailers are getting the m-commerce religion, too. Mobile content stores' sales are rising at double and triple digits as well. - Survey: Retailers’ mobile plans. (Page 2 of 2) Costing out sites and apps For retailers with an established e-commerce site, a version optimized for smart phones and the iPad can be launched in as soon as 30 days at a cost of $20,000 to $30,000, Pierce says. A mobile app, which the survey finds that 34.5% of retailers have already built for iPhones, can also be developed in about two months, but at a more significant cost of between $50,000 to $150,000. Building a mobile app can be more expensive because apps developed for iPhones and smartphones require more custom design, programming and integration work, Pierce says.
At many online retailing organizations, major mobile commerce decisions are made by the company’s top executive. With many top retailing executives involving themselves in the process, mobile commerce will become more of a strategic priority, especially at bigger companies with established multichannel brands, says Pierce. Mark@verticalwebmedia.com (Click here for full survey charts) Study: 69 Percent Access The Mobile Internet Daily. This morning Google is releasing research, conducted by Ipsos in September-October of 2011, that shows mobile device adoption and usage trends in five countries. According to the survey findings, 38 percent of US mobile subscribers own smartphones.
However these numbers do not reflect Q4 holiday sales. Indeed, Nielsen has said that 46 percent of US mobile users now have smartphones. Verizon also reported this week that 44 percent of its mobile customers have smartphones. The Google-Ipsos data compare the US with the UK, France, Germany and Japan. The research documents the shift from feature phones to smartphones, the adoption of tablets and the rise of mobile internet access. According to the findings, 69 percent of US mobile users access the internet on their phones daily. In every market studied mobile phone penetration is higher than PC or laptop ownership.
In addition, the report documents the rise of tablets in the five countries examined. Related Entries. Report: $31 Billion In "M-Commerce" By 2015. Holiday 2011 is being hailed by many as a kind of breakthrough for so-called “m-commerce”: people buying things on smartphones and tablets. Actually it was more of a breakthrough for smartphone “shopping.” Only a handful of sites — mainly Amazon and eBay — are actually seeing transactions through their mobile apps. The expectation is that consumers will become progressively more conformable with buying things through mobile devices over time. That’s a reasonable assumption. Tablets are already seeing considerable “t-commerce” activity. According to eMarketer m-commerce sales in 2011 were $6.7 billion. However the firm expects that to grow to $31 billion in US by 2015. Currently large percentages of smartphone owners use their devices to do price checks, conduct product research and look at reviews (often in stores).
Many consumers are wary of mobile transactions, in the same way that early e-commerce was challenged by a lack of consumer trust. Mobile Apps For The B2B Marketer: It's Not Just Fun And Games. App Development Companies, App Developers, 3D Animation | Zco. Resources | Intellectsoft US - Page 2. Six Key Questions (and Answers!) About B2B Mobile Marketing. You can't avoid it. Everywhere you turn, everyone is talking about mobile—with the business world abuzz over mobile tools, technologies, and channels. But even as B2Cs have been diving into mobile at a frenzied pace, B2Bs have been falling behind. Whether because they're skeptical, or they're waiting for others to move first or they're paying attention to other media, B2Bs are missing prime opportunities to reach and engage their business audiences by not integrating mobile into the marketing mix.
The Mobile Revolution & B2B (my recently released mobile-marketing guide) lays out the business case for how emerging mobile media can uniquely engage business audiences, not just consumers. And it outlines a set of recommendations for B2B marketers—chief among them, to elevate mobile to a priority in the marketing mix. Based on that guide, the following six questions and answers provide B2B mobile insight, examples, and advice. 1. The best way to answer this question is with a question. 2. 3. B2B mobile: key takeaways from Digital Cream London. Whilst some consumer sectors, such as retail, are forging ahead in the mobile channel, it sometimes feels as if B2B is lagging behind. It’s not surprising though. While retailers can use m-commerce or drive purchases through discounts or incentives, the opportunities and the ROI in mobile B2B seem less obvious.
Formation CEO and Econsultancy trainer Mark Brill chaired Mobile B2B roundtable at Econsultancy’s Digital Cream Event. Here are his thoughts on the day's discussions... Significantly, there was a distinct shift from the previous year’s discussion. We are starting to see businesses in the sector develop and improve their mobile offerings. Those attending represented a broad range of B2B sectors, including financial, publishing, telecoms and technology, logistics and education. Chairing such diverse groups presents challenges to keep everyone on a common agenda,but at the same time, it also brings out some excellent insights across the different sectors.
The case for mobile It’s the law. B2B mobile marketing – the insider’s guide to engaging business customers by mobile, with Christina “CK” Kerley. B2B mobile marketing spend will reach $106M in 2014: Forrester. By Dan Butcher March 8, 2010 FedEx Mobile Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
So far, the anticipation surrounding mobile marketing has been more bark than bite, even among the most experimental marketers. But rising smartphone adoption—especially in the workplace—and emerging mobile marketing standards mean that mobile is plush with opportunity. “One of the reasons it looks like it’s growing so fast is that it’s growing from such a small base right now,” said Michael Greene, New York-based analyst at Forrester Research. Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Michael Greene is an analyst at Forrester Research In addition to customer engagement and education, mobile can be a useful channel for a company’s sales force.
Category Archives: Mobile | Page 3. B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore: In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Although mobile marketing presents unique challenges, two things are clear — first, mobile has the potential for unmatched reach; and second, it’s here to stay.
Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S. mobile users (more than half of the mobile social media audience) access social media sites almost every day. Taking a step away from mobile for a moment, this statistic proves that social media is not just a viable but essential part of any B2B lead generation strategy. If you haven’t integrated social media into your marketing, now’s the time. Deciding the Right Mobile Strategy. When you set out to build a mobile app, one of the first things you will need to decide is just what kind of app to build. Should you build an app for the iPhone? What about the Android? Should you forego a traditional app, and bet it all on a HTML-based web app? In this post, I’m going to walk you across the mobile platform landscape, and share the lessons I’ve learned to help you decide the right mobile platform strategy for your app.
Build Native, or Go Web-Based? >When you think of a mobile app, you are likely envisioning an app you download via a marketplace like Apple’s iTunes. An alternative to native apps is web-based apps that run within your mobile browser, more popularly referred to as ‘HTML5′ apps. The great advantage of mobile web apps is platform independence, as they can be viewed using any device with a modern web browser. However, mobile web apps have limitations because they run within a web browser, and not directly on the smartphone’s operating system.
Going Native. B2B Mobile Apps | NiiD Technologies.