The Case Against Google.  Google Engineer Accidently Shares His Internal Memo About Google + Platform. Google engineer posted an internal memo on Google + that was mistakenly shared publicly – opps wrong setting.
This is an repost from a Google employee sharing his insight into the Google + platform and their cloud strategy. My goal here is to preserve the original content. Google is allowing it to be public since it’s already public. Thanks to Google + user Rip Rowan who shared it. I think Google + is a winner and will evolve. Anyway here i the engineer Steve Yegge post on Google + platform.
As an aside I’ve interviewed over 400 executives and geeks this past year on SiliconANGLE.tv #theCUBE and all of them agree that the world needs a new programmable platform. Stevey’s Google Platforms Rant I was at Amazon for about six and a half years, and now I’ve been at Google for that long. To be fair, they do have a nice versioned-library system that we really ought to emulate, and a nice publish-subscribe system that we also have no equivalent for.
Jeff Bezos is an infamous micro-manager. The.  Google's recipe for recipes. Q: How do people cook these days? A: They cook with Google. When you’re looking for a good recipe today, you probably don’t reach for Joy of Cooking or Fannie Farmer or some other trusty, soup-stained volume on your cookbook shelf. You probably grab your laptop or tablet and enter the name of a dish or an ingredient or two into the search box. And that makes Google very important in the world of eating. Very, very important. The entity with the greatest influence on what Americans cook is not Costco or Trader Joe’s. Once upon a time, Google didn’t distinguish recipe search results from any other sort of search result. On the surface, all these changes seemed to be good news for cooks. Let’s look at the actual effects that Google’s changes have had on the kind of sites that show up in recipe search results.
When one enters “ribs” in Google, my website AmazingRibs.com is #1. It may be Grandma’s apple pie, but I don’t think Grandma is going to be able to crank out that kind of coding.  Google Seduces With Utility. More and more Wikipedia, but surfers seem weary. My faithful readers know that I regularly conduct user studies on various search engines, including Google. The latest one contains a slew of interesting elements, one of which grabbed my attention in particular. I have underlined several times the significant place that Google (and other engines...) give to Wikipedia in their results (see here, here [fr] or here). The latest study shows a level of presence in the encyclopedia never yet reached. It was conducted at the end of November according to a protocol I have explained here. 226 users, all students at the University of Provence, were asked to enter two queries of their choice (in French) in 13 different themes (or 26 queries per user), and to allocate a mark to the first organic link returned by the engine, from 0 (totally dissatisfied with the result) to 5 (totally satisfied with the result).
In passing, I would like to thank my colleagues who got their students to do the test. In total, 5876 queries were able to be analyzed. De plus en plus de Wikipedia, mais les internautes semblent se lasser. Les lecteurs fidèles de ce blog savent que je conduis régulièrement des études utilisateurs sur divers moteurs de recherches, dont Google. La dernière en date contient une foule d'éléments intéressants, dont l'un m'a particulièrement frappé. J'avais souligné à plusieurs reprises la place importante que Google (et d'autres moteurs...) accordaient à Wikipedia dans les résultats (voir ici, ici ou ici).
La dernière étude montre un niveau encore jamais atteint de présence dans l'encyclopédie. Elle a été conduite fin novembre selon le protocole que j'ai déjà exposé ici. 226 utilisateurs, tous étudiants à l'Université de Provence, ont été invités à taper deux requêtes de leur choix dans 13 thèmes différents (soit 26 requêtes par utilisateur), et à attribuer une note au premier lien organique retourné par le moteur, entre 0 (totalement mécontent du résultat) à 5 (totalement satisfait du résultat). Au total, ce sont donc 5876 requêtes qui ont pu être analysées. Le risque de l’individualisation de l’internet.
Réseaux sociaux.  Google-Verizon deal.