[August 2010] Initial Public Offering
Get flash to fully experience Pearltrees
[August 2010] Demand Media By The Numbers | paidContent
—Demand reports $114 million in revenue for the first half of 2010 , following $198 million for 2009. After traffic acquisition costs, it’s on pace for $216 million in revenue this year. —The company lost $22.2 million the first half of this year , compared with $28.9 million for the same period in 2009—and $52.8 million for all of last year. —As of 2009, Content & Media contributes more revenue than the domain business.
Another possibility is that Demand decided that, with public investors on the horizon, it no longer wants its traffic measured by Quantcast. Such figures could be used to predict quarterly earnings, which could create expectation headaches. In the wildest possibility, the company could even have something to hide; imagine that until recently, as part of its aggressive growth strategy, Demand was either paying for traffic, or deploying "black hat" search-engine-optimization techniques . Then, in anticipation of the increased scrutiny that would accompany an SEC filing, the company's management decided that it had better present as clean a situation as possible, lest it be accused of misleading investors.