Curated Copyright. Content Curation Tools: Possibilities and Pitfalls. As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU! " Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me! " But, wait a minute, is there any real value in this kind of exposure? Robert A. Geller has contemplated that question through his own personal experience.
Geller is president at Fusion Public Relations in New York. Geller first learned of these tools, he says, when he started seeing his own posts and tweets mentioned in them. The experience, he says, gave him a bad taste. Still, he acknowledges, there is a place for these tools when used wisely. Dr.
Although the tools (think Paper.li, Storify, and more) are increasingly easy to use, using them well requires training and education, says Ward. Curate Content Research. Good Curation VS Bad Curation. What is good curation versus bad curation? The image is a remix of a presentation entitled “Link Building by Imitation” and authored by link building expert Ross Hudgens — and explains the skill set pretty well.
The original image used words like “theft” and “steal” and prompted a debate amongst curators like Robin Good who selected the resource and curated it. Robin’s point in curating this resource: Here’s a great visualization of how different can be the traits of content re-use. In the left column you can see what would appear to be the ideal traits of a professional curator, while on the right you can immediately recognize the ones of scrapers, republishers, cheap aggregators and other “thin” publishers as Google would call them.
I think it can serve as an excellent reference, when in doubt about whether you are still doing the right thing or not, when it comes to re-using and republishing other people content. I think debating the word theft takes us away from this point. On Digital Collection Curation - Digital Collection Curation - LibGuides at LibGuides. April 2011 Pathfinder Options My personal favorite wiki creation tool is Wikispaces for teachers. (I know that others prefer and swear by PB Works.) The folks at Wikispaces give teachers free, ad-free wiki sites. Just remember to click on the button that identifies you as a K12 educator to remove any pesky ads. You can easily create a wiki index to keep track of your growing collection of wiki pathfinders. For me, what began as one simple little library wiki, turned into a network of hundreds of wikis linked together, and linking to other content in other formats.
Wikis continue to be one of my own preferred platforms, but we now have so many choices, and in a world of remix, we are no longer limited to a single platform. Proponents of Wikis: When I polled my colleagues about their tools of choice, wikis were a clear favorite; they were the go-to platform. Lisa Perez wrote to share the work of Inter-American School (Chicago Public Schools) librarian, Francis Feeley. Resources: Examples: Digital Publishing: Curation vs Collection vs Experience. Content curation can be a powerful way to serve those in your market, and establish a unique brand position that differentiates you from your competitors. Today, I want to explore that challenges of curation, and compare how it differs from merely ‘collecting.’ (Note: by curation, I mean to care for, and carefully select which content is shared, with the idea that removing something can sometimes make a collection even stronger.)
Curation has been a big buzz word in online publishing for a long time now. While the word implies many great things: selecting only the greatest content for your audience – it can be a challenge for media companies to do this. With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. In other words, you may often see less curation, and more collection.
This can be easy to justify. Too much content on their website. A Curator's Tools and To-Do List. Going to a museum is an enhanced content-viewing experience; some of the work it takes to understand and appreciate art has already been done for you. That's the same confidence you feel when going to a good wine shop or bookstore. You know someone has reflected thoughtfully on the contents of those aisles, selected the best wines and books in a given category and done the research for you. And if you have questions, you can talk to someone who can answer them.
That's the magic of the curator: Putting in the work to find the content that matters and assembling objects, ideas, and media into an experience that is meaningful to the consumer. In the enterprise context, large, complex organizations need curators to capture the ineffable institutional knowledge: Know-how that resides in individual brains and not in the processes and DNA of the organization itself.
Curating Institutional Knowledge How do you communicate these processes? Screenr and Mobile Devices. Edit and Distribute Facilitate. Why Curation Is Just as Important as Creation [OPINION]
Learn more about Paper.li. Pearltrees forge. Bookmarks: Soon Obsolete? Since the Web first came online in 1991, it has grown and improved beyond anyone's predictions. Unlike the gray background, mono-spaced text and ugly graphics on the Web in those early years, today's Web is rich with video, interactive applications and other useful and distracting goodies.
But even after all these years, the way we find, navigate and save content on the Web works pretty much like it always did. Here's a page with text. Some of the words are hyperlinked, so when you click on them, you open another page. If you want to save something, there's a wide variety of tools that help you do so, but most people use the bookmarking feature built into their browsers, or social bookmarking sites. But now there's a conspicuously innovative new option. The service is functionally similar in some ways to social bookmarking sites, but its core function is "curation," which Wikipedia defines as the "selection, preservation, maintenance, and collection and archiving of digital assets.
" Modern curation: How does it change teaching? SmartBlogs. “The self is not something ready-made, but something in continuous formation through choice of action.” — John Dewey Rewind: The old way of curation In the past, curating resources was relatively easy. Teachers, known fondly to their family and friends as pack rats, filed and saved just about every piece of paper they could find. They crammed worksheets and memos into color-coded files near the back of the classroom. During my student teaching, there was a teacher who planned to retire in June. I distinctly remember the day she “gave me her files.” Such collections of valuable resources were not readily available at that time. Teachers were left to their own devices to find, aggregate and retain meaningful resources about their practice. While the old ways of curation still hold their value, they are far less likely to provide you with a thorough, interactive system for personalized learning.
Fast forward: Modern curation Today’s curation is completely different. How to Curate Content & Influence People | Zude PR blog. I’m not a religious man. But I admire the community aspect of religion. The social binding that comes through a good priest watching over his flock. I guess that’s where the relatively new idea of “curated content” comes from. Sharing the latest and greatest thinking from around the world to create a community around your brand. In my case Zude PR…rather than God. Curated content Curating content does not mean nicking other people’s ideas and passing them off as your own. With few exceptions, every business should be sharing what it knows in 2014. Customers will see you as an authority.They will be glad that you have helped them.It tees up your self-promotional shares.It will humanise your brand.Your peers will take notice.Your Twitter marketing will take off.And this key aspect of content marketing will open doors to new business.
My story When I set up my startup public relations company in Glasgow seven months ago, I looked around at the tools in my PR and marketing armoury. A tricky one. Comparing Six Ways to Identify Top Blogs in Any Niche. In the early days of blogging you could go to the Technorati Blog Index, enter some identifying terms for a particular niche topic and discover what the top blogs were in the field. Identifying top niche blogs is invaluable knowledge for anyone wanting to enter, study or market to people in a particular field. It's one of the fastest and most effective ways to learn the lay of the land and get involved in the community of successful artists, real estate agents or 4-H club leaders using social media.
I've been seeing a lot of demand for this information lately so I thought I'd write up some quick pros and cons of the options I'm familiar with. Perhaps you'll add some of your own favorite methods in comments. Unfortunately, Technorati's not what it used to be anymore. How then can you identify the top blogs in a particular niche field? Here's a comparison of the pros and cons of six different services you can use to do so. Technorati Pros: Cons: Del.icio.us StumbleUpon AideRSS Ask.com Blogsearch. How Content Curation Can Improve Your Search Rankings. Content Curation Guide for SEO - What, How, Why. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark.
The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant. To tell the truth, this problem is not new. What is Content Curation? This is especially needed in the Internet era. How to do Content Curation: The Tools Zite Flipboard. SEO-Friendly Content Curation. By Virginia Nussey, April 29, 2013 If you're a brand online, today's conversational media world requires you're also a publisher if you have any hope of holding space in the public marketplace.
Yet the requirements of publishing are a tall order for most brands. Today's savvy audience has high standards for content deemed worthwhile and sharable. Brands are seeking a way to balance quality requirements with their own publishing resources, and technologies are the key to striking that balance. Technologies are being built up around content curation. Like a curated museum exhibit, content curators collect, organize and present content around a topic or theme. Evaluating curation from an SEO standpoint centers around the question of rankability. Panda devalues duplicate content or over-optimized content (content intended only for search engine rankings as indicated by manipulative practices such as keyword stuffing).
Here we: Explain the new media publishing requirements of brands today. 1. Content Curation and the Interest Graph: Delivering Context to the Consumer. In December, an article I wrote "Content Is King, But Distribution Is Queen and She Wears the Pants" was nominated and won an end-of-the-year contest for the best content marketing post of 2013. The contest was run by a new startup called ShareBloc, a new content distribution platform for professionals to share and curate content. The original post identified the growing problem of content saturation on the Internet. Good distribution — whether paid or earned — can help content marketers cut through that noise. Looking back on the merits of ShareBloc's contest, I'd add an addendum to that winning post: Consumers who are good at content curation will benefit the most from marketers deploying distribution strategies. Today's social media and content distribution platforms are content curation engines at their core.
It's the curation of content on these platforms by consumers that empowers marketers with the ability to only deliver proper, prudent content with context. The Interest Graph. 6 Facts About Content Curation and SEO You May Not Know. If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone.
Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy. 1. Curated content that is combined with original content can rank just as well as original content alone In tests performed over the course of several weeks, internet marketer Bruce Clay and his team decided to test various combinations of curated and original content to see how curation affected search engine rankings. 2. 3. 4.
Content Curation : An Essence of New-Age Digital Marketing. With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media. Content curation is the method of locating, organizing and sharing online content. Frankly, we need curators to go through the lofty task of wading through endless scrolls of information until they find the hidden gems. What curators do is weed out the bad and present us with the good: the information that’s interesting, intriguing, things that fit our tastes, enrich our lives and, more importantly, that helps make our online experience more enjoyable.Content curation has gone mainstream and and there are countless people relying on it to free them from the muddled online world.
Content Curation Manners: ABCD Rule Accumulation: This is the most generic way of curation, which involves showcasing accordant content in one single location. Content Curation Tools: Do it effectively: Content Curation Glossary - Resources. Aggregate - the process of compiling and grouping information. Ann Handley - Chief Content Officer at MarketingProfs, a leading marketing resource for marketing professionals. Co-author of Content Rules. Autoblogging - refers to the process of automatically posting content to your blog or website.
Content is commonly generated by an RSS feed or other type of aggregator. Oftentimes mistaken with content curation, autoblogging offers less control over the specificity and customization of content published. Back to top B2B Marketing - Business to business marketing - marketing directly to business as your target market B2C Marketing - Business to consumer marketing - marketing directly to consumers as your target market Blog Marketing - an online marketing program, or program component, whereby the blog is the focal point. Brand Awareness - a measurement of a consumer or web searcher's awareness of your brand. Brand Building - a common objective of an online marketing program. Curating the Best of Tech and Social Media for Families. Comment détruire votre communauté en 10 leçons.
[LeWeb'11] "Pearltrees est à l'origine de la curation !" Patrice Lamothe, CEO. Pearltrees: What problem does Pearltrees solve. Knowledge Management Online. The 3 Pillars of Content Curation (Redux) The 5 Laws Of Content Curation. The 5 Models Of Content Curation. The Content Strategist as Digital Curator. Content Curation: Beyond the Institutional Repository and Library Archives - Personal Knowledge Management for Academia & Librarians.
Digital Content Curation Is Career for Librarians | Backtalk. What is Content Curation? What Is Content Curation? Révolution d'évolution. Curation: The Next Big Thing? Curation. Content Curation. Content curation ~ storytelling. Content Curation. Curation. 5-curation. And then there is curation... NeWeb Teams. Memento. Bookmarx Quest. Museums. Libraries. COOL STUFF. Exhibere.