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CONSOMMATION COLLABORATIVE

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What's Next for the Sharing Movement? With the launch a promising new sharing movement organization called Peers today, it’s a good time to reflect on the character of the sharing movement.

What's Next for the Sharing Movement?

Peers will build on key aspects of the movement that Shareable, as a pioneering sharing movement organization, helped shape. Peers’ mission is to make sharing the defining economic activity of our time. They will do this through grassroots campaigns to make sharing more visible, grow the number of sharers, and legalize sharing. Let’s take stock of the movement. We have something special here. With mainstream media coverage of the sharing trend, millions of people are waking up to the potential of sharing. We should appreciate the strengths of this movement and build on them. Peer to Peer Inside Peers puts the soul of the sharing economy into its name. The old social contract bound citizens to large hierarchies like nations and multinational corporations.

I know this, you know this, and the multitudes know this. Why? Synergy in Cities. Today's Smart Choice: Don't Own. Share - 10 Ideas That Will Change the World. Someday we'll look back on the 20th century and wonder why we owned so much stuff.

Today's Smart Choice: Don't Own. Share - 10 Ideas That Will Change the World

Not that it wasn't great at first. After thousands of years during which most human beings lived hand to mouth, in the 20th century the industrial economies of the West and eventually much of the rest of the world began churning out consumer goods — refrigerators, cars, TVs, telephones, computers. George W. Bush won re-election as President in 2004 in part by proclaiming an "ownership society": "The more ownership there is in America, the more vitality there is in America. " Even as Bush was announcing its birth though, the ownership society was rotting from the inside out. Maybe we're all learning though. And it's the young who are leading the way toward a different form of consumption, a collaborative consumption: renting, lending and even sharing goods instead of buying them.

Those companies, however, while successful, are essentially Internet-era upgrades of old car- and video-rental businesses. - Etude marché, Conseil en stratégie : Marketing, Communication entreprise, Relation client - La Poste entreprise : Le'Hub. Le collaboratif a le vent en poupe.

- Etude marché, Conseil en stratégie : Marketing, Communication entreprise, Relation client - La Poste entreprise : Le'Hub

Bien plus qu’une simple mode, ce mouvement challenge les modes de consommation traditionnels. Nathalie Damery (Obsoco) explique les raisons de l’émergence de la consommation collaborative ; Antoine Jouteau (Leboncoin.fr) et Nicolas Ferrary (Airbnb) analysent les succès de leur entreprise respective ; Louis-David Benyayer (Without Model) expose les réponses stratégiques des acteurs historiques confrontés à cette nouvelle donne. Un Atelier proposé par La Poste et animé par Maryse Mougin, Directeur de la Relation Client à La Poste. La synthèse de l’Atelier de la Performance Client Exceptionnel Première partie – Le contexte : l’émergence d’une nouvelle consommation Nathalie Damery détaille les différents facteurs qui ont contribué à la poussée de la consommation collaborative, ainsi que les motivations et les caractéristiques des consommateurs collaboratifs.

La montée de la consommation collaborative. « La consommation collaborative correspond au fait de prêter, louer, donner, échanger des objets via les technologies et les communautés de pairs », explique le site éponyme lancé par Rachel Botsman et Roo Rogers, les auteurs de What’s mine is yours, the rise of collaborative consumption (Ce qui est à moi est à toi, la montée de la consommation collaborative).

La montée de la consommation collaborative

Ceux-ci affirment d’ailleurs que cette pratique est en passe de devenir un « mouvement ». Un mouvement qui va des places de marchés mondiales comme eBay ou Craiglist à des secteurs de niches comme le prêt entre particuliers (Zopa) ou les plates-formes de partage de voitures (Zipcar) . « La consommation collaborative modifie les façons de faire des affaires et réinvente non seulement ce que nous consommons, mais également comment nous consommons », affirment ses défenseurs. Vidéo : la vidéo promotionnelle du livre de Rachel Botsman et Roo Rogers. Les fans du partage ont déjà leur magazine : Shareable.net.

Study Reveals Big Opportunities in the Sharing Economy. Latitude and Shareable Magazine recently released the findings of The New Sharing Economy study, which uncovered new opportunities for entrepreneurs, investors, and established companies in the emerging sharing economy.

Study Reveals Big Opportunities in the Sharing Economy

Top Opportunity Areas for New Sharing Services. The New Sharing Economy study surveyed 537 participants for their current engagement and future interest in sharing across industry categories. Based on this data, the top opportunity areas for new service offerings were interpreted as those with both high latent demand and low market saturation: time, household goods, automobiles, money, and living space. Infographic excerpted from The New Sharing Economy study report. Download in full here. Time is money. What All Businesses Can Learn from The New Sharing Economy. Image credit: D'Arcy Norman Build brand loyalty and generate more actionable marketing data through sharing-based offerings. A Few Forward-Looking Sharing Business Concepts, Submitted by Participants.