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Students Ask the Same Questions as Professionals. This week I had the chance to give a lecture on digital marketing and social media for a group of business students at a college here in London.

Students Ask the Same Questions as Professionals

Located in a space that looks like it's part start-up and part hipster coffee shop*, the college is a non-traditional higher education institution in the heart of the city. At the beginning of the lecture (it was more of a facilitated conversation, but I digress) I asked the students what they already knew about digital marketing and social media.

They're in their second year and it turns out that they know quite a bit. In fact, I had worked with this particular group of students in their first year and it was refreshing to hear how much they've learned/grown. After we went over the "known knowns," I then followed-up my first question by asking the students what they didn't know about digital marketing and social media. What are the best social media apps/sites for engagement? Instagram - Every single student was on Instagram. List of Twitter Hashtags for Higher Education Professionals - EdTechReview™ (ETR) About ETR Community EdTechReview (ETR) is a community of and for everyone involved in education technology to connect and collaborate both online and offline to discover, learn, utilize and share about the best ways technology can improve learning, teaching, and leading in the 21st century.

List of Twitter Hashtags for Higher Education Professionals - EdTechReview™ (ETR)

50 Great Twitter Chats in Academia. Twitter chats are a great resource for learning and networking, allowing academics from all over the world to come together on a regular basis to talk about what’s important in education.

50 Great Twitter Chats in Academia

They’re also ideal for gaining authority and visibility in your field. Better yet, they’re happening all the time. Check out our list to find 50 of the best Twitter chats in academia (shared in no particular ranking), offering a great way to get connected and stay informed in the world of education. Education These are our picks for excellent education chats on Twitter. #edchat: A busy hashtag with an even busier chat session, #edchat features an educational love chat on Tuesdays. Leadership & Reform Education is at a crossroads these days. #spnchat: This Twitter chat is all about successful practices in education and education reform, every Tuesday at 9 p.m. Higher Education All about higher education, these chats cover college and even post-grad work. Twitter Directory for Higher Education. The benefits to scholars of being on Twitter (essay) The benefits to scholars of being on Twitter (essay) Christopher Schaberg The Academic Advantages of Twitter August 2, 2016 - 3:00am.

The benefits to scholars of being on Twitter (essay)

How Higher Ed Uses Twitter. How Higher Ed Uses Twitter. 5 Settings You Should Know for School or Classroom Facebook Pages. As I mentioned yesterday, maintaining a Facebook fan page for your school or classroom can be a good way to keep parents informed of upcoming events.

5 Settings You Should Know for School or Classroom Facebook Pages

When you create a Facebook fan page for your school or classroom there are some default settings that you will want to change in order to keep the page as school-friendly as possible. Those five changes are outlined below. You can make all of these changes from the general settings panel of your Facebook page. 1. Profanity filter. 2. 3. 4. 5. Tagboard Offers New Features for Following Hashtags Across Multiple Networks. Tagboard is a tool that allows you follow a hashtag and see all of the Tweets, Instagram, Facebook, and Google+ posts about it in one place.

Tagboard Offers New Features for Following Hashtags Across Multiple Networks

Last year I created a tutorial video about Tagboard in which I demonstrated its primary features. Today, Tagboard added some new features that teachers will probably appreciate. Tagboard now offers some post moderation tools. You can now block or remove posts and users within a saved Tagboard. Within a saved Tagboards you can now filter by keyword, post type, and or social network. How to Build a Twitter Following — and Why You Should. Corey Robin, in his recent thought-provoking article, "How Intellectuals Create a Public," argues that "the public intellectual is not simply interested in a wide audience of readers, in shopping her ideas on the op-ed page to sell more books.

How to Build a Twitter Following — and Why You Should

" Instead, "she sees her writing as a transformative mode of action, a thought-deed in the world. " Robin is probably right about that. I don’t claim to be a public intellectual. I am, however, an academic interested in attracting a wider audience of readers, and perhaps even selling more books. That’s because I believe I have things to say that are worth saying, I’d like to communicate with people both in and out of academe, and I have no moral objection to being paid for my time and effort. If you share those same goals, then you need to be using social media, particularly Twitter, probably more than you are now. First, I am not a social-media expert. Have something to say. That means you also need a blog, assuming you don’t already have one. Tweeting with Collaborators: Group Tweet vs TweetDeck Teams. Have you ever worked with a team of different people, all of you needing access to the same Twitter account (representing an organization or project you all work on) at different times?

Tweeting with Collaborators: Group Tweet vs TweetDeck Teams

Of course, the intuitive thing to do is to share the password to the account, and to all be logged on to it. However, this is not optimal for several reasons: Recently, one of the multinational teams I work on (Virtually Connecting) grew, and different people needed access to the Twitter account on different days across different timezones. We experimented with two options for sharing the use of the Twitter account without sharing out the password. Skip the "Say Hello" Tweet. Over the years I’ve sat in many presentations about the benefits of being a connected educator.

Skip the "Say Hello" Tweet

Many of those presentations focus on connecting through Twitter. The standard demonstration of “the power of Twitter” is for the presenter to Tweet something like “please say hello to teachers learning about Twitter at #awesomeedtechconf.” I’ve done that myself. But lately I’ve been thinking that sending out the “say hello” Tweet really isn’t all that helpful to people attending the presentation. The presenter in this situation has an advantage that the attendees do not have, a network and a following. Social Media Management Dashboard - HootSuite.

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