Blogs. Essentials. Ongoing List of Social Media Marketing Efforts and Social Networ. I’ve done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I’ve got great SEO in front of a social media audience) and it’s easy for women to find communities that are interesting to them. Lastly, to be honest, I don’t know that much about the women social space so I need to be educated, help me! If you do submit, please leave a comment with a URL and a brief description. See my other industry indexes for a variety of other social media efforts tagged industry index. Demographics, Technographics Stats related to women and social media. Imedia shows stats showing how women are quickly becoming a dominating demographic in social mediaForrester’s technographics can segment women’s use of social media by age, and in some cases, country Marketing Resources Trying to reach women from a brand perspective?
Mães.com|temporâneas. IBOPE | Especialista em pesquisas de mercado, mídia e opinião. Ongoing List of Social Media Marketing Efforts for Women. HOW TO: Attract and Engage Social Media Moms. Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women. Moms are one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and advertisers are constantly trying to reach this all-powerful group, who not only carry strength in their numbers but also in their purchasing power. Although many attempts have been made to use Web 2.0 tools to engage mothers, only a few have been successful. The key to success lies in the approach.
Here are a few tips to help you attract and engage moms online. Do Your Research You probably know that mothers are strong online shoppers and that they search for health information online. Moms are on Twitter, Facebook, MySpace, blogs and even social bookmarking sites. Webutantes.