Youtube. Viral. How to film customer case study videos. The new Highrise site features video interviews with customers (the first time we did this was for Basecamp). Here’s a look at the process that went into creating these videos: Finding subjects First, we posted an alert inside the Highrise application asking customers to email us if they lived in Chicago and were interested in participating. We got a few dozen responses and started the vetting process (appropriately, we use Highrise to track all the conversations we have with candidates). During this process, we’re trying to gauge a few things: Who they are, what their business does, where they’re located, what their offices are like, who we’ll be able to talk to, when they’re available, etc.
Of course, we’re also looking for people who really love Highrise and are talkative about it. Setting up the shoot Once we pick our subjects, we schedule out the shoots, two shoots per day over three days. We usually work pretty quickly. Talking about Highrise Then we move to Highrise. Welcome to the New CNN.com - Interactive tour. Home | Video | CNN Trends | U.S. | World | Politics | Justice | Entertainment | Tech | Health | Living | Travel | Opinion | iReport | Money | Sports Tools & widgets | RSS | Podcasts | Blogs | CNN mobile | My profile | E-mail alertsCNN shop | Site map | Contact us CNN en ESPAÑOL | CNN México | CNN Chile | CNN Expansión CNN TV | HLN | Transcripts © 2014 Cable News Network.
Turner Broadcasting System, Inc. All Rights Reserved. Terms of service | Privacy guidelines | Ad choices | Advertise with us | About us | Work for us | Help CNN Newsource | License Footage. FoxPop Turns Movie Watching into a Social Media Viewing Party [I. Social media and our increasing addiction to digital technologies has had an interesting effect on the movie-watching experience. Admit it, how often do you send out a tweet while watching a Blu-ray or DVD title at home? How often do you check IMDB or scour Wikipedia for information about an actor or factoid in the film? Spot411 and Fox Home Entertainment have decided to partner together to better meld the social experience of watching a movie with social media.
FoxPop Spot411 has developed an application called FoxPop that adds interactive elements to your movie watching experience. When you first start up the app, it looks like a regular Twitter or Facebook client. At this point, based on where you are in the film, the FoxPop app will start showing you updates that include trivia, behind-the-scenes information about the film, and the coolest part — comments from your friends on Facebook that they've made about the film at the exact same place that you are watching. Try it Now. Fee vs. Free for Online Video. An August 2009 survey conducted by The Diffusion Group for Digitalsmiths provides more datapoints in the fee-versus-free debate for online video sites. Digitalsmiths found that more than 70% of US Internet users surveyed had watched online video in the past week, and more than one-half had watched online TV programs.
When asked whether they would pay to watch television programs on demand on a computer or mobile device, online video viewers were split. While 22.6% of viewers said they were at least somewhat likely to sign up for such a service, more than three in 10 claimed they “definitely” would not. Online video viewers similarly disagreed on whether they would pay a rental fee to stream movies on demand. The eMarketer report “Marketing to the Online Video Audience” highlighted this split among online video viewers. Most would prefer to watch video for free, but a significant minority is willing to pay in order to avoid at least some advertising. Keep up on the latest digital trends. Broadband and Video Are Booming in Canada. Canada has some of the world’s most committed Internet users, who spend 45 hours and more online in one month alone.
They are heavy users of social networks and love online video. And Internet penetration is growing faster than the general population. eMarketer estimates more than 23 million people in Canada will go online at least once per month in 2009—nearly 70% of the population. By 2013, three-quarters of the country will be regular Internet users. This high level of penetration puts Canada seventh in the world, behind the Scandinavian countries, South Korea and Japan, but ahead of Australia, the UK and the US.
“Data has shown younger people are most active and engaged with all things digital,” said Lisa E. “Marketers should recognize that boomers are rapidly aging into tomorrow’s seniors and will represent a lost opportunity for those who do not figure out how to attract and engage them online,” she added. Despite strong consumer interest in smartphones, however, J.D. Mobile TV Faces Obstacles. According to data from Mediamark Research & Intelligence (MRI), more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device. Respondents to the research firm’s “Survey of the American Consumer” were even more likely to be interested in watching mobile TV if they indicated that they viewed their mobile device as a source of entertainment—46.9% of such consumers said so.
When it came to paying for mobile TV services, however, consumers were markedly less enthusiastic. Only 13.5% of all respondents said they would pay a subscription fee for mobile TV, and even among respondents who said mobile was a source of entertainment, the figure was just 34.5%. In addition, more than 70% of respondents found ads on mobile phones and PDAs annoying, though some were willing to view them in exchange for lower monthly costs. Pyramid Research put paid mobile video subscribers at just 2.5% of total mobile subscribers worldwide in 2008. Digital: Who's Watching Online Video, What They're Wat. U.S. Online Video Market Soars in July as Summer Vacation Drives. August 27, 2009 U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views RESTON, VA, August 27, 2009 – comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month. Top 10 Video Content Properties by Videos Viewed In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. *Rankings based on video content sites; excludes video server networks. Top 10 Video Content Properties by Viewers. Summer Surge for Online Video. Online video viewing is up by all metrics, according to The Nielsen Co.’s July 2009 “VideoCensus.” The measurement firm recorded a 14.2% year-over-year increase in unique viewers to nearly 136 million.
Total streams climbed 31.4% to more than 11.2 billion and average streams per viewer were up to 82.4, a 15.1% gain. Viewers spent an average of about 3.5 hours watching online video in July, a jump of 42.2% over the prior year. The top site for watching video, according to Nielsen, was YouTube—way out in front with more than 7 billion streams and 104 million unique viewers. Hulu ranked second in number of streams, but was surpassed by Yahoo!
, MSN, CNN and Fox Interactive Media properties in unique viewers. In June 2009, comScore reported record online video viewership, at 157 million unique viewers. ComScore attributed massive June viewership to unusual media events that became online video phenomena, including the memorial service for Michael Jackson and the civil unrest in Iran. The Online Video Advertising Picture Clears Up. Digitizing for dollars. Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets. eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing. By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5% of the TV ad spend.
Although at first glance the figures may not look like much, to achieve them online video advertising must grow steadily and spectacularly. After a big burst last year—over 125% growth—eMarketer expects to see growth over 40% for four years, “falling” to slightly over 30% in 2013. However, even at this early stage, online video advertising does lead television advertising in one important metric: ad spending per hour viewed. Digital Video Advertising: Where’s the Money? Latest Articles See All Recent Articles. 5 Ways Traditional Media Companies are Using Online Video. Woody Lewis is a Social Media Strategist and web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers.
Online video is standard fare on many web sites. Businesses use video to drive marketing and communications, customer care, staff training, and many other processes. They have also put pressure on traditional media companies by embedding more ads in online video content, effectively shrinking traditional marketing budgets. What about the media companies themselves? How do they use online video, and which companies are seeing results that can potentially impact their business, and the public’s perception of them? Below are five examples of traditional media companies using online video to adapt to the changing new media landscape. 1. Consumer Reports started out as a print publication in the 1930s. 2. In the same way, Forbes Magazine has extended its reach with its Forbes Video Network, a branded page that also automatically rolls video upon loading. Wetoku.
Report: 20% of online video fans watch less TV - Ars Technica. A fifth of online video aficionados watch less TV as a direct result of online video, seemingly confirming the fears of TV networks that their traditional audience is moving online. A new report from Frank N. Magid Associates and Metacafe claims that online video offerings are now becoming as or more entertaining than shows on the boob tube, and the types of clips people watch online span many different genres.
The most popular online videos were not professionally produced content, according to the study. Instead, the largest chunk of survey respondents (43 percent of a nationally representative group of 2,000 people between the ages of 12 and 64) said that they regularly watched videos shot by other Joe Schmoes. Short form videos also dominated eight of the top 10 genres—full-length TV shows were only watched by 25 percent of respondents on a regular basis, and full-length movies by only 15 percent. Further reading: Magid Media Futures 2009: Opportunities in Online Video (PDF) CRE. Contact:Richard Zackon212.586.8806 Traditional Television Remains “800 Pound Gorilla”In Video Media Arena NEW YORK, NY – March 26, 2009 – A pioneering study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University's Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional "live" television remains the proverbial "800-pound gorilla" in the video media arena.
(See appendix for more detail.) Results of the $3.5 million year-long Video Consumer Mapping (VCM) study, in which participants were directly observed throughout the day by CMD researchers, were released to the media industry today by representatives of the CRE, Nielsen, Ball State and the analytical firm Sequent. Key findings The research also found that: Detail makes the difference About the Council for Research Excellence. Teens Go Mobile for More Than Texts. According to the report “How Teens Use Media,” from Nielsen, 77% of US teens had their own mobile phone in late 2008. Another 11% of teens borrowed someone else’s mobile phone on a regular basis, leaving only around one in 10 with no access to a mobile device. Young people have a well-deserved reputation as avid SMS messagers (see Mobile Texting Opportunities for Marketers). The average number of texts sent and received by teen mobile subscribers has climbed steadily over the past two years, while their mobile calls have actually declined.
Just 13% of teen mobile subscribers told Nielsen they were allowed a limited number of text messages. About one in five had a limited number of voice minutes. Texting is the biggest mobile data activity, but it’s far from the only one. Teens make up 20% of the mobile video audience, at 18% penetration. Teens are voracious mobile video viewers.
Music and comedy videos were most popular with teens on the go. Keep up on the latest digital trends. Marketers Moving to Social Media. It took a while. Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content. But things are changing. Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter. According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.
The money is following the methods. Aberdeen found that 63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year. Economy Deals Online Ad Spending a Hit. There seems to be more bad news about the economy every day, and falling ad spending numbers are part of the mix. Although online advertising is still on a positive growth curve, that growth is slowing and will dip into the single digits for the first time in 2009. eMarketer’s revised projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008.
In August, before the full impact of the economic slowdown was revealed, eMarketer predicted online ad spending would grow 14.5% in 2009. Not only is the new projection lower, but recovery is expected to take longer. Even paid search, which has grown at an outsize pace for years, will see a mere 21.4% rise in spending this year. Again, the slowing is relative, since paid search spending growth will still outstrip the overall online market through 2009.
How Much Online Video Do Viewers Watch? YouTube Brands: 5 Outstanding Leaders in YouTube Marketing. The Silverlight Blog - Home. Publications Viewers 35+ Drive Long-Form Video Streaming 05/29/2. How People Share Online Video. Measure Viral Video & Audience Engagement | Visible Measures. Who Loves Ad Networks? TNS Media Intelligence – Leader in Ad Spending, Creative Monitor. US Advertising Continues to Imitate a Stone. Video Hot with Ad Agency Execs. Closing the Gap Between Analysis and Action. Hulu Shakes Up the Online Video Scene. Highlighting Digital Video Behavior » Ipsos-Ideas.com. Press Release » Ipsos Media CT. YouTube Surpasses 100 Million U.S. Viewers for the First Time. Microsoft PowerPoint - Webinar Future of Advertising DeckFINAL.p. Eyeballs Are Great, but Revenues Would Be Better. Young Adults Watching More Online Video. And the Most Influential Media Is... How Important Is Search to Users?
What Happened to Search Spending in 2008? Online Video Growth Continues. Best Buy social media case study. Online Video Viewer Demographics. The Future of Online Video Looks Bright. Bru-Ray | Def-Hi WiPi.