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The new Highrise site features video interviews with customers (the first time we did this was for Basecamp ). Here’s a look at the process that went into creating these videos: Finding subjects First, we posted an alert inside the Highrise application asking customers to email us if they lived in Chicago and were interested in participating. We got a few dozen responses and started the vetting process (appropriately, we use Highrise to track all the conversations we have with candidates). During this process, we’re trying to gauge a few things: Who they are, what their business does, where they’re located, what their offices are like, who we’ll be able to talk to, when they’re available, etc. Of course, we’re also looking for people who really love Highrise and are talkative about it.
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Social media and our increasing addiction to digital technologies has had an interesting effect on the movie-watching experience. Admit it, how often do you send out a tweet while watching a Blu-ray or DVD title at home? How often do you check IMDB or scour Wikipedia for information about an actor or factoid in the film?
An August 2009 survey conducted by The Diffusion Group for Digitalsmiths provides more datapoints in the fee-versus-free debate for online video sites. Digitalsmiths found that more than 70% of US Internet users surveyed had watched online video in the past week, and more than one-half had watched online TV programs. When asked whether they would pay to watch television programs on demand on a computer or mobile device, online video viewers were split. While 22.6% of viewers said they were at least somewhat likely to sign up for such a service, more than three in 10 claimed they “definitely” would not. Online video viewers similarly disagreed on whether they would pay a rental fee to stream movies on demand.
BBC Worldwide, the corporation’s commercial wing, is planning to launch a pay-for video-on-demand portal, a range of new paid mobile apps and a series of ecommerce partnerships overseas, after enduring a “nightmare” year in the depressed international advertising economy. Similar to iPlayer in the UK, the VOD platform has been under development for six months and would offer 1) catchup for the BBC’s international channels like BBC America, 2) “premium catalogue material” like Doctor Who, Torchwood and Top Gear and 3) material from the BBC’s deep archives, BBC.com MD and EVP Luke Bradley-Jones revealed to paidContent:UK. The focus will be on America, where 20 million of BBC.com’s 50 million users are. “It’s inevitable that we, the digital media business, need to move to a mix of paid services,” he said.
Canada has some of the world’s most committed Internet users, who spend 45 hours and more online in one month alone. They are heavy users of social networks and love online video. And Internet penetration is growing faster than the general population.
Users not ready to shell out for subscriptions According to data from Mediamark Research & Intelligence (MRI) , more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device. Respondents to the research firm’s “Survey of the American Consumer” were even more likely to be interested in watching mobile TV if they indicated that they viewed their mobile device as a source of entertainment—46.9% of such consumers said so. When it came to paying for mobile TV services, however, consumers were markedly less enthusiastic.
August 27, 2009 U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views RESTON, VA, August 27, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S.
Up, up and up Online video viewing is up by all metrics, according to The Nielsen Co. ’s July 2009 “VideoCensus.” The measurement firm recorded a 14.2% year-over-year increase in unique viewers to nearly 136 million. Total streams climbed 31.4% to more than 11.2 billion and average streams per viewer were up to 82.4, a 15.1% gain. Viewers spent an average of about 3.5 hours watching online video in July, a jump of 42.2% over the prior year.
Digitizing for dollars. Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets. eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing. By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5% of the TV ad spend. Although at first glance the figures may not look like much, to achieve them online video advertising must grow steadily and spectacularly.
Woody Lewis is a Social Media Strategist and web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers. Online video is standard fare on many web sites. Businesses use video to drive marketing and communications, customer care, staff training, and many other processes. They have also put pressure on traditional media companies by embedding more ads in online video content, effectively shrinking traditional marketing budgets.
A fifth of online video aficionados watch less TV as a direct result of online video, seemingly confirming the fears of TV networks that their traditional audience is moving online. A new report from Frank N. Magid Associates and Metacafe claims that online video offerings are now becoming as or more entertaining than shows on the boob tube, and the types of clips people watch online span many different genres.
Contact: Richard Zackon 212.586.8806 Traditional Television Remains “800 Pound Gorilla” In Video Media Arena NEW YORK, NY – March 26, 2009 – A pioneering study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University's Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional "live" television remains the proverbial "800-pound gorilla" in the video media arena. (See appendix for more detail. ) Results of the $3.5 million year-long Video Consumer Mapping (VCM) study, in which participants were directly observed throughout the day by CMD researchers, were released to the media industry today by representatives of the CRE, Nielsen, Ball State and the analytical firm Sequent.
According to the report “How Teens Use Media,” from Nielsen , 77% of US teens had their own mobile phone in late 2008. Another 11% of teens borrowed someone else’s mobile phone on a regular basis, leaving only around one in 10 with no access to a mobile device. Young people have a well-deserved reputation as avid SMS messagers (see Mobile Texting Opportunities for Marketers ). The average number of texts sent and received by teen mobile subscribers has climbed steadily over the past two years, while their mobile calls have actually declined. Just 13% of teen mobile subscribers told Nielsen they were allowed a limited number of text messages. About one in five had a limited number of voice minutes.
It took a while. Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content. But things are changing.