Travel. Analysis. Broadband. Social Media Adoption Now Over 80% For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videosCritics, who post comments, ratings and reviewsCollectors, who use RSS Feeds to gather information, those who tag and share contentJoiners, who create profiles on social networking sites and actively use those sitesSpectators, who read/listen/watch the content created by othersInactives - those who are not active in any form of social media This is the third year Forrester has done the survey and the numbers speak very loudly for themselves. Looking at the data by age group = the under 35s are more than 90% active and even the over 55s are more than two thirds engaged. For the first time Forrester also looked at the results n Europe and found that overall people there are slower to adopt the social technologies - but of course there are differences country to country.
Photo credit: Intersection Consulting Connect: Brand Marketers Embrace Social Media. The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research. The survey of US brand marketers found the majority already using social media. Some marketers were planning on adding social media activities over the next year, including 15% of respondents in businesses with fewer than 50 employees and 24% of those whose companies had at least 500 workers.
But most brand marketers interested in social media were already using it. The most popular social media channels for brand and agency marketers were Facebook, Twitter, online videos and blogs—each used by more than one-half of respondents. Respondents reported many common barriers to social media adoption. Among brand marketers, 37% did not know enough about social media to begin, and another 37% said there was no good way to measure its effectiveness. Despite reporting trouble with measurement, marketers do track various social media metrics. Internet Statistics Compendium 2009 | Internet Statistics Compen.
The Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database. If you need to quickly pull together some stats for benchmarking, create a use case for a new social strategy, or need a hand convincing the board to invest in a new channel or tool, search the Internet Statistics Compendium for evidence to support your case. These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public, and sorted by sector and region – we’ve done the hard work so you don’t have to. Sector-specific data and reports: 11 reports across the following topics: Regions covered in each document (where data is available) are: GlobalUKNorth AmericaAsiaEuropeAustralia and New ZealandLatin AmericaMENA Sector-specific data and reports:
What Advertising Do Consumers Trust? Online advertising trust is on the rise worldwide. According to the “Global Online Consumer Survey” by Nielsen, 41% of worldwide Internet users trusted online advertising. The region with the highest trust was Latin America, at 53%. Asia-Pacific, the Middle East and Africa were the next-most-trusting of online media, followed by North America and the European Union. However, Internet users trust some online media more than others. Seven in 10 users said they “completely” or “somewhat” trusted brand Websites and consumer opinions posted online—a higher rate than for editorial content, brand sponsorships, and TV, newspaper and magazine ads.
The least trusted were also new media channels, such as mobile advertising, display ads, video ads and paid search results. “While online and mobile advertising have perhaps the steepest hill to climb for consumer trust,” wrote the authors of the report, “the good news is that trust in online is growing.” Never miss a trend. Who Uses Social Networks? Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often. According to the “Consumer Internet Barometer” report from TNS and The Conference Board, 43% of US Internet users visited social networking sites in Q2 2009.
That figure was up 16 percentage points from the previous year. Nearly one-half of females visited social networking sites, compared with 37.6% of men. More than 70% of Internet users under age 35 browsed social networks. That percentage decreased as users got older, with only 43.1% of those ages 35 to 54 and 18.9% of users ages 55 and older visiting social networks. Most users visited social network sites more than once per day. Respondents were most likely to visit social networks in a family area at home, followed by in a private area at home, at work and through mobile devices. New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platfo. Advertising Will Change Forever - Advertising Age - DigitalNext. WOMMA Releases New Comprehensive WOM Report. Amazon Steps into Zappos’ Shoes. Amazon announced Wednesday that the Web retailing giant would acquire the popular shoe shopping destination Zappos.com in exchange for 10 million shares of Amazon stock.
“This is a win-win situation,” says Jeff Grau, eMarketer senior analyst. “Amazon’s footwear business gets an immediate shot of adrenaline and Zappos gains access to Amazon’s deep technology and order fulfillment expertise.” As the news traveled around Twitter and the blogosphere, Zappos.com CEO Tony Hsieh reassured employees—and customers—in a letter: “We plan to run Zappos the way we have always run Zappos—continuing to do what we believe is best for our brand, our culture, and our business.” The culture of Zappos has been a big part of its success, along with its forward-looking approach to social media. Perhaps best known in social network marketing for Mr. Hsieh’s use of Twitter, the company has also used Facebook and MySpace to share its philosophy and dangle timely offers.
Keep up on the latest digital trends. 3 Ways to Capitalize on the Destruction of Traditional Media and. If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. Let’s look at some statistics courtesy of Sillicon Alley Insider: Newspaper - “Print ad sales fell 30% year-over-year in Q1, led by a 42% year-over-year drop in classified ad sales.” - “Newspaper classified revenues peaked above $16 billion in 2005, only to plummet to an estimated $5 billion or so in 2009.” Cable TV - “A Bernstein survey says 35% of Web video watchers might dump their cable TV provider in favor of online video within 5 years.”
Internet - “Some 63% of adult Americans had broadband Internet at home in April, up from 55% last May, according to the Pew Internet & American Life project.” - “By the end of 2008, 20% of U.S. households had unplugged their landline phones and gone exclusively wireless, say surveys by the U.S. The Bigger Picture 1. Social Media Best Practices. Marketers have become more than willing to start a conversation about their brands through social media. But that’s only the beginning of the marketing effort. In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic. Social media was considered less effective, but still good, for internal communications and driving online sales.
Marketers thought the best specific tactics were user reviews, relationships with bloggers and discussion groups. Measuring effectiveness can’t be easy, though, when companies don’t have a strategy in place for social media marketing. Even among large businesses, 39% had no policy despite recognizing its importance, and 9% believed it unnecessary. Such a policy can be particularly valuable when it comes to responding to user feedback. How the Old, the Young and Everyone in Between Uses Social Netwo. Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age. According to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook.
Only 9% of them used Twitter and none used LinkedIn. Generation Y was a somewhat different story. Three-quarters of 15-to-29-year-olds used MySpace, 65% used Facebook, 14% used Twitter and 9% used LinkedIn. Generation X, 30-to-44-year-olds, and baby boomers, 44-to-65-year-olds, connected on LinkedIn more than any demographic. Nine in 10 older social network users, which Anderson Analytics called the WWII generation, used Facebook, and 17% tweeted. When it came to why social networkers joined a social network, however, the reasons were similar from generation to generation. Very few users of any age joined for business-related purposes such as recruiting potential candidates, sales, job searches or business networking.
Who Uses Social Networks and What Are They Like? (Part 1) A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today. Some of the study's findings echo things we've already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young...and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets. The Anderson study sampled over 11,000 GreenfieldOnline panelists (an online survey community) over an 11 month period to understand social networking services' (SNS) reach and overlap among the U.S.
Of course, not everyone is devoted to one social network alone. Social Networkers, in General Interacting with Brands. 2009 Social Network Analysis - Social Network Demographics - Soc. Publications Social Networks Not Much of a Marketplace 07/23/200. Daily Online Examiner Study: One In Five With Netflix Or Hulu Are Cord-Cutters There's a reason why the cable industry is pushing data caps: Consumers with high-speed Web service are increasingly deciding to do without pricey cable television subscriptions. Experian Marketing Services says in a new report that nearly ... Events & Awards Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards.
Video Insider Can Marissa Mayer Be Brandon Tartikoff? The complaints from content creators about YouTube's revenue sharing structure are well-documented. Content Marketing Insider Are Buyer Personas A Waste Of Time? In 2014, you'd better understand your audience before you start marketing. Favorite Leisure Activities. According to the “Magid Media Futures” report by Frank N. Magid Associates and sponsored by Metacafe, US male and female Internet users spend their leisure time in different ways. For men, the most popular leisure activity was watching TV, followed by using the Internet, playing console games, and sports and exercise.
Males ages 12 to 24 cited console gaming as their favorite way to pass time. Surfing the Net was the most popular activity for female Web users, followed by watching TV, reading books and listening to music. Girls ages 12 to 17 were more likely than average to say their favorite thing to do was listen to music and send text messages. For both sexes, going online and watching TV were the top two leisure activities. With the exception of those ages 55 to 64, more women said going online was their favorite leisure activity than men of the same age. Women of all ages were more likely to list reading books as their favorite activity than men. Never miss a trend. Publications URLs Boost Magazine Ad Response 07/21/2009. Interactive Marketers Lean on Search. Digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue. In the “Five-Year Interactive Marketing Forecast Report,” Forrester Research projects a 17% compound annual growth rate (CAGR) for US interactive marketing spending over the next five years, to nearly $55 billion in 2014.
As it grows, interactive marketing will represent an ever greater portion of US advertising spending. Pegged at 12% of the total in 2009, interactive ads will represent 21% of all ad spending in 2014. Though both start from a small base, Forrester predicts social media and mobile marketing will grow fast. Social media marketing will experience a 34% CAGR, with mobile not far behind at 27%.
Search marketing makes up more than one-half of all interactive dollars, and will remain the biggest format through 2014. Search is expected to grow by a 15% compound annual rate. Turning to Europe as a whole, search dominates there, too. Social Advertising by AdExcel - Your Personal Ad Network. Social Media Brand Engagement Database - ENGAGEMENTdb.
Post-Click Marketing For Search Marketers. Over the past year, the term “post-click marketing” has come up more frequently in search marketing discussions, especially in the context of improving conversion rates and overall search ROI. At SMX West earlier this month, Gordon Hotchkiss of Enquiro unequivocally declared that post-click marketing moves the needle for their clients more than any other aspect of search marketing. So what exactly is post-click marketing and how can you leverage it in your search marketing program? Here’s a brief introduction. Post-click marketing > landing pages The simplest definition of post-click marketing is this: it’s how you engage with respondents after they click on your ads. Of course, since the entire customer lifecycle happens after the click, post-click marketing is usually narrowed to mean the experience a respondent has between click and conversion—particularly an experience tailored to a specific ad and/or a specific group of respondents, rather than general site optimization.
8 Dimensions Of Excellent Landing Pages. Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives. Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?”
—that can give you fresh inspiration. The Landing Page Wonder Wheel consists of eight dimensions on which you rate your current landing page creative and management capabilities, on a scale of 1 to 10. 1. Message match explicitly connects the dots for your respondents, instead of counting on them to hunt for and infer your relevance to their goal. 2. You may not be a graphic designer yourself—and if you aren’t, I wouldn’t recommend buying Photoshop and trying to fake it. 3. Depth doesn’t mean you should shovel a ton of content on to a single page though. 4. The basics of freshness are making sure that content and offers are current. 5. 6. 7. 8. Ad Spending to Recover Slo-o-owly. Who Uses Social Networks and What Are They Like? (Part 2) Social Media: Anderson Analytics Reveals Users' Habits - Ad. Data: What are the Benefits of Social Media Marketing? Global Advertising: Consumers Trust Real Friends and Virtual Str. Top Tactics for 2009. What Happened to Search Spending in 2008?
And the Most Influential Media Is... IBGE :: Instituto Brasileiro de Geografia e Estatística. Deloitte Touche Tohmatsu Brasil. 49 Amazing Social Media, Web 2.0 And Internet Stats. Bold Marketing. Social Media Statistics: Welcome to Social Media Statistics. Seven Predictions for 2009. Groundswell. SocialMedia.