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Social Media Adoption Now Over 80%
Looking at the data by age group = the under 35s are more than 90% active and even the over 55s are more than two thirds engaged. For the first time Forrester also looked at the results n Europe and found that overall people there are slower to adopt the social technologies - but of course there are differences country to country. If you're familiar with Italians you'll not be surprised to learn that Italy has the highest number of creators.
The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research .
Brand Marketers Embrace Social Media - eMarketer
Internet Statistics Compendium 2009 | Internet Statistics Compen
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. The compendium is available as eight main reports, split across different geographical regions:
What Advertising Do Consumers Trust? - eMarketer
The region with the highest trust was Latin America, at 53%.Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often.
Who Uses Social Networks? - eMarketer
Here's one of the things we do at Forrester Research : we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection.
Advertising Will Change Forever - Advertising Age - DigitalNext
Amazon Steps into Zappos’ Shoes - eMarketer
Amazon announced Wednesday that the Web retailing giant would acquire the popular shoe shopping destination Zappos.com in exchange for 10 million shares of Amazon stock.If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. - “ Some 63% of adult Americans had broadband Internet at home in April, up from 55% last May, according to the Pew Internet & American Life project. ”
3 Ways to Capitalize on the Destruction of Traditional Media and
Social Media Best Practices - eMarketer
Marketers have become more than willing to start a conversation about their brands through social media.
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age.
How the Old, the Young and Everyone in Between Uses Social Netwo
A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook , MySpace , Twitter , and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today.
Who Uses Social Networks and What Are They Like? (Part 1)
Publications Social Networks Not Much of a Marketplace 07/23/200
HBO Go iPad App Offers Enhanced 'Game Of Thrones' EpisodesAccording to the “Magid Media Futures” report by Frank N. Magid Associates and sponsored by Metacafe , US male and female Internet users spend their leisure time in different ways.
Favorite Leisure Activities - eMarketer
Publications URLs Boost Magazine Ad Response 07/21/2009
New Orleans Tourism Offers Broadway Sweeps by Tanya Irwin 7 hours ago New Orleans Tourism Marketing Corp.'Digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue.