Travel. Analysis. Broadband. Social Media Adoption Now Over 80% For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videosCritics, who post comments, ratings and reviewsCollectors, who use RSS Feeds to gather information, those who tag and share contentJoiners, who create profiles on social networking sites and actively use those sitesSpectators, who read/listen/watch the content created by othersInactives - those who are not active in any form of social media This is the third year Forrester has done the survey and the numbers speak very loudly for themselves. Looking at the data by age group = the under 35s are more than 90% active and even the over 55s are more than two thirds engaged. For the first time Forrester also looked at the results n Europe and found that overall people there are slower to adopt the social technologies - but of course there are differences country to country.
Photo credit: Intersection Consulting Connect: Internet Statistics Compendium 2009 | Internet Statistics Compen. The Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database. If you need to quickly pull together some stats for benchmarking, create a use case for a new social strategy, or need a hand convincing the board to invest in a new channel or tool, search the Internet Statistics Compendium for evidence to support your case.
These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public, and sorted by sector and region – we’ve done the hard work so you don’t have to. Sector-specific data and reports: 11 reports across the following topics: Regions covered in each document (where data is available) are: GlobalUKNorth AmericaAsiaEuropeAustralia and New ZealandLatin AmericaMENA Sector-specific data and reports: New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platfo. Advertising Will Change Forever - Advertising Age - DigitalNext. WOMMA Releases New Comprehensive WOM Report. 3 Ways to Capitalize on the Destruction of Traditional Media and.
If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. Let’s look at some statistics courtesy of Sillicon Alley Insider: Newspaper - “Print ad sales fell 30% year-over-year in Q1, led by a 42% year-over-year drop in classified ad sales.” - “Newspaper classified revenues peaked above $16 billion in 2005, only to plummet to an estimated $5 billion or so in 2009.” Cable TV - “A Bernstein survey says 35% of Web video watchers might dump their cable TV provider in favor of online video within 5 years.” Internet - “Some 63% of adult Americans had broadband Internet at home in April, up from 55% last May, according to the Pew Internet & American Life project.” - “By the end of 2008, 20% of U.S. households had unplugged their landline phones and gone exclusively wireless, say surveys by the U.S.
The Bigger Picture 1. Who Uses Social Networks and What Are They Like? (Part 1) A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today. Some of the study's findings echo things we've already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young...and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets. The Anderson study sampled over 11,000 GreenfieldOnline panelists (an online survey community) over an 11 month period to understand social networking services' (SNS) reach and overlap among the U.S.
Of course, not everyone is devoted to one social network alone. Social Networkers, in General Interacting with Brands. Publications Social Networks Not Much of a Marketplace 07/23/200. Daily Online Examiner Study: One In Five With Netflix Or Hulu Are Cord-Cutters There's a reason why the cable industry is pushing data caps: Consumers with high-speed Web service are increasingly deciding to do without pricey cable television subscriptions. Experian Marketing Services says in a new report that nearly ... Events & Awards Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards.
Video Insider Can Marissa Mayer Be Brandon Tartikoff? The complaints from content creators about YouTube's revenue sharing structure are well-documented. Content Marketing Insider Are Buyer Personas A Waste Of Time? In 2014, you'd better understand your audience before you start marketing. Favorite Leisure Activities. According to the “Magid Media Futures” report by Frank N. Magid Associates and sponsored by Metacafe, US male and female Internet users spend their leisure time in different ways. For men, the most popular leisure activity was watching TV, followed by using the Internet, playing console games, and sports and exercise. Males ages 12 to 24 cited console gaming as their favorite way to pass time. Surfing the Net was the most popular activity for female Web users, followed by watching TV, reading books and listening to music. Girls ages 12 to 17 were more likely than average to say their favorite thing to do was listen to music and send text messages.
For both sexes, going online and watching TV were the top two leisure activities. With the exception of those ages 55 to 64, more women said going online was their favorite leisure activity than men of the same age. Women of all ages were more likely to list reading books as their favorite activity than men. Never miss a trend. Publications URLs Boost Magazine Ad Response 07/21/2009. Interactive Marketers Lean on Search. Digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue. In the “Five-Year Interactive Marketing Forecast Report,” Forrester Research projects a 17% compound annual growth rate (CAGR) for US interactive marketing spending over the next five years, to nearly $55 billion in 2014. As it grows, interactive marketing will represent an ever greater portion of US advertising spending.
Pegged at 12% of the total in 2009, interactive ads will represent 21% of all ad spending in 2014. Though both start from a small base, Forrester predicts social media and mobile marketing will grow fast. Social media marketing will experience a 34% CAGR, with mobile not far behind at 27%. Search marketing makes up more than one-half of all interactive dollars, and will remain the biggest format through 2014. Search is expected to grow by a 15% compound annual rate. Turning to Europe as a whole, search dominates there, too. Social Advertising by AdExcel - Your Personal Ad Network. Social Media Brand Engagement Database - ENGAGEMENTdb.
Post-Click Marketing For Search Marketers. Over the past year, the term “post-click marketing” has come up more frequently in search marketing discussions, especially in the context of improving conversion rates and overall search ROI. At SMX West earlier this month, Gordon Hotchkiss of Enquiro unequivocally declared that post-click marketing moves the needle for their clients more than any other aspect of search marketing. So what exactly is post-click marketing and how can you leverage it in your search marketing program? Here’s a brief introduction. Post-click marketing > landing pages The simplest definition of post-click marketing is this: it’s how you engage with respondents after they click on your ads. Of course, since the entire customer lifecycle happens after the click, post-click marketing is usually narrowed to mean the experience a respondent has between click and conversion—particularly an experience tailored to a specific ad and/or a specific group of respondents, rather than general site optimization.
8 Dimensions Of Excellent Landing Pages. Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives. Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?” —that can give you fresh inspiration. The Landing Page Wonder Wheel consists of eight dimensions on which you rate your current landing page creative and management capabilities, on a scale of 1 to 10. 1.
Message match explicitly connects the dots for your respondents, instead of counting on them to hunt for and infer your relevance to their goal. 2. You may not be a graphic designer yourself—and if you aren’t, I wouldn’t recommend buying Photoshop and trying to fake it. 3. Depth doesn’t mean you should shovel a ton of content on to a single page though. 4. The basics of freshness are making sure that content and offers are current. 5. 6. 7. 8. Ad Spending to Recover Slo-o-owly. The decline in overall ad spending is not only continuing, it is getting steeper.
ZenithOptimedia has joined the ranks of researchers revising their ad spending forecasts downward (see No Global Ad Recovery Until 2010). After forecasting a 6.9% decline in advertising spending worldwide in April, Zenith is now estimating a drop of 8.5%. Zenith analysts expect recovery to begin in 2010, but not in North America—where growth will remain negative until 2011. Prompted by Q1 spending that was lower than expected and Q2 outlays that continued to slide, Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.
There are rays of hope amid the gloom. Some markets continue to grow even in the recession, including China and India. The Internet is the only medium that will enjoy spending growth this year, rising to an estimated $56.8 billion worldwide. Keep up with all the latest digital marketing and media trends. Who Uses Social Networks and What Are They Like? (Part 2) Read Part 1 of this post here. In a recent study by Anderson Analytics, the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn were revealed.
The ultimate goal was to provide marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today. Here we'll delve into the details about the specific networks studied. Facebook As we've heard before, Facebookers are older and better off. In general, there is no one area of interest for this group of social networkers. Facebookers are also extremely loyal: 75% say Facebook is their favorite site and 59% say they've increased their use in the past 6 months. MySpace MySpace users are young and there are less of them on the site than there were in the past. The average income of the MySpace user is the lowest ($44,000). Twitter LinkedIn Conclusion. Social Media: Anderson Analytics Reveals Users' Habits - Ad. Data: What are the Benefits of Social Media Marketing?
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium: Not surprisingly, customer engagement takes the top spot, with 85.4% of respondents citing it as a benefit of using social media marketing (perhaps the better question is, who are the 15% of respondents who didn’t see that as a benefit?). More interesting is that direct response – defined as “great lead generation source” in the list of benefits – was only cited by 21% of execs, implying that most execs don’t see the medium as having a direct impact on sales.
Will that make it harder to make the case for social media marketing as a part of leaner ad budgets in 2009? With 51% of respondents also citing “low cost” as a benefit, I think the case can still be made that social media marketing is a viable medium for driving customer growth next year. Global Advertising: Consumers Trust Real Friends and Virtual Str. Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online.
"The explosion in Consumer Generated Media over the last couple of years means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly," says Jonathan Carson, President of Online, International, for the Nielsen Company. " However, in this new age of consumer control, advertisers will be encouraged by the fact that brand websites are trusted at that same 70 percent level as online consumer opinions.
Brands Gaining Global Trust... In Some Regions More Than Others. Top Tactics for 2009. The Web will be the hottest tactic among advertisers and marketers in 2009 according to executives surveyed in January by Reardon Smith Whittaker. One-third of respondents said so, based on an open-ended definition of the term encompassing growth and interest. In contrast, only 5% said TV would be tops. “Marketers rated tactics as ‘hottest&rsquo based on client interest and perceived effectiveness,” Mark Sneider, managing director of Reardon Smith Whittaker, told eMarketer. Asked which tactics most interested the marketers themselves, nearly seven out of 10 said online marketing, and one-quarter said mobile marketing.
Still, despite years of rising client and marketer interest, actual spending on online ads trails TV by far, according to Barclays Capital. Agencies and brands from all verticals rely on eMarketer Total Access for analysis and data. What Happened to Search Spending in 2008? Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet advertising, they look for performance-based advertising that is highly accountable—and that means search. While eMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013, the fallout from economic problems is still buried in the data. Even as the search market remains healthy relative to other online formats (such as static display ads) or offline media (such as newspapers), additional dollars entering search advertising each year will be lower from 2009 to 2011 than in 2008.
This slower growth is a direct result of the current economic climate and its aftermath, as both companies and consumers dig out of the hole. Search spending delivered greater growth (a 23.6% gain) in the first half of 2008 than any format other than video advertising (which is coming from a minuscule base). And the Most Influential Media Is... IBGE :: Instituto Brasileiro de Geografia e Estatística. Deloitte Touche Tohmatsu Brasil. 49 Amazing Social Media, Web 2.0 And Internet Stats. Bold Marketing. Social Media Statistics: Welcome to Social Media Statistics. Seven Predictions for 2009. Groundswell. SocialMedia.