
statistics 1
Get flash to fully experience Pearltrees
authentication
travel
analysis
broadband
Social Media Adoption Now Over 80%
Internet Statistics Compendium 2009 | Internet Statistics Compen
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. The compendium is available as eight main reports, split across different geographical regions:Advertising Will Change Forever - Advertising Age - DigitalNext
If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. Let’s look at some statistics courtesy of Sillicon Alley Insider :
3 Ways to Capitalize on the Destruction of Traditional Media and
Publications Social Networks Not Much of a Marketplace 07/23/200
Dos Equis Creates Early Cinco de Mayo Event by Karlene Lukovitz 36 minutes ago Dos Equis is certainly a leading beverage choice on this increasingly popular holiday, and it's not taking the Sunday timing passively. In fact, the brand decided to create its own, pre-holiday kickoff event, dubbed "Dos de Mayo," on Thursday, May 2. ... JetBlue Offers 'Wings For Autism' For Kids, Families by Tanya Irwin 8 hours ago JetBlue is working with airports and local autism awareness groups on its "Wings for Autism" program, which aims to provide a relaxed environment for families with special needs children. Launched three years ago in Boston, the airline will extend the program to other cities in its network this ... Aereo May Have Unlikely Ally by David Goetzl 10 hours ago Aereo might call a Wall Street analyst as a witness in its case versus leading broadcasters.Publications URLs Boost Magazine Ad Response 07/21/2009
Post-Click Marketing For Search Marketers
Over the past year, the term “post-click marketing” has come up more frequently in search marketing discussions, especially in the context of improving conversion rates and overall search ROI. At SMX West earlier this month, Gordon Hotchkiss of Enquiro unequivocally declared that post-click marketing moves the needle for their clients more than any other aspect of search marketing. So what exactly is post-click marketing and how can you leverage it in your search marketing program?Publications Consumers Trust Recommendations From Friends Online
Data: What are the Benefits of Social Media Marketing?
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:Global Advertising: Consumers Trust Real Friends and Virtual Str
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. "The explosion in Consumer Generated Media over the last couple of years means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly," says Jonathan Carson, President of Online, International, for the Nielsen Company." However, in this new age of consumer control, advertisers will be encouraged by the fact that brand websites are trusted at that same 70 percent level as online consumer opinions.Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet advertising, they look for performance-based advertising that is highly accountable—and that means search. While eMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013, the fallout from economic problems is still buried in the data. Even as the search market remains healthy relative to other online formats (such as static display ads) or offline media (such as newspapers), additional dollars entering search advertising each year will be lower from 2009 to 2011 than in 2008. This slower growth is a direct result of the current economic climate and its aftermath, as both companies and consumers dig out of the hole.

