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For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos Critics, who post comments, ratings and reviews Collectors, who use RSS Feeds to gather information, those who tag and share content Joiners, who create profiles on social networking sites and actively use those sites Spectators, who read/listen/watch the content created by others Inactives - those who are not active in any form of social media This is the third year Forrester has done the survey and the numbers speak very loudly for themselves.
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. The compendium is available as eight main reports, split across different geographical regions:
Here's one of the things we do at Forrester Research : we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection.
If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. Let’s look at some statistics courtesy of Sillicon Alley Insider :
Dos Equis Creates Early Cinco de Mayo Event by Karlene Lukovitz 36 minutes ago Dos Equis is certainly a leading beverage choice on this increasingly popular holiday, and it's not taking the Sunday timing passively. In fact, the brand decided to create its own, pre-holiday kickoff event, dubbed "Dos de Mayo," on Thursday, May 2. ... JetBlue Offers 'Wings For Autism' For Kids, Families by Tanya Irwin 8 hours ago JetBlue is working with airports and local autism awareness groups on its "Wings for Autism" program, which aims to provide a relaxed environment for families with special needs children. Launched three years ago in Boston, the airline will extend the program to other cities in its network this ... Aereo May Have Unlikely Ally by David Goetzl 10 hours ago Aereo might call a Wall Street analyst as a witness in its case versus leading broadcasters.
Havas Taps Vin Farrell As Global CCO by Steve McClellan 24 minutes ago Havas Worldwide has tapped Vin Farrell as global chief content officer, a new position at the agency. It's the latest in a series management and organizational moves that the agency, formerly known as Euro RSCG, has made in recent months. ... Rockport Fuses Charisma, Comfort by Aaron Baar 24 minutes ago The new effort showcases the company's "Style Made Comfortable" ethos through video and photography of people performing acrobatics and trampoline stunts while wearing Rockport shoes. One video for the Truwalk Zero shoes show a pair of feet lifting off from a white background. ... Honda Launches New Civic Tour by Karl Greenberg 28 minutes ago The 2012 tour, on which Linkin Park and Incubus split the tour schedule as headliners, started in August.
Over the past year, the term “post-click marketing” has come up more frequently in search marketing discussions, especially in the context of improving conversion rates and overall search ROI. At SMX West earlier this month, Gordon Hotchkiss of Enquiro unequivocally declared that post-click marketing moves the needle for their clients more than any other aspect of search marketing. So what exactly is post-click marketing and how can you leverage it in your search marketing program?
Are your landing pages feeling tired?
Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2' by Erik Sass Yesterday, 10:03 PM Universal Pictures is promoting "Despicable Me 2," scheduled for a July 3, with an elaborate aerial advertising campaign in partnership with Van Wagner Communications' Airship Group. ...
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. "The explosion in Consumer Generated Media over the last couple of years means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly," says Jonathan Carson, President of Online, International, for the Nielsen Company." However, in this new age of consumer control, advertisers will be encouraged by the fact that brand websites are trusted at that same 70 percent level as online consumer opinions.
Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet advertising, they look for performance-based advertising that is highly accountable—and that means search. While eMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013, the fallout from economic problems is still buried in the data. Even as the search market remains healthy relative to other online formats (such as static display ads) or offline media (such as newspapers), additional dollars entering search advertising each year will be lower from 2009 to 2011 than in 2008. This slower growth is a direct result of the current economic climate and its aftermath, as both companies and consumers dig out of the hole.
In five major markets, TV still dominates. TV still has the most influence on purchasing decisions in five major markets—even among Internet users—according to a study conducted in September and October 2008 by Deloitte . The Internet and traditional media such as magazines, newspapers and radio constituted a second tier of influence among online consumers surveyed in the US, UK, Japan, Germany and Brazil. Television’s dominance came despite the majority of consumers in all five countries saying their computers were used more for entertainment than their TVs.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally. Digital marketing professionals understand this, but most outside the industry don’t realize just how staggering the numbers are of people collaborating, researching, and interacting on the web.