Jobs. As Social Technologies Become Pervasive, Prepare Your Company « When I started this job a year and a half ago, my coverage was simply over social networks and community platform vendors.
On occasion I would speak to brand monitoring companies, and of course pure play social media sites (blogging software, microblogging, etc) But now, I spend talking to companies from a variety of spaces as social technologies creep into their space. It’s increasingly difficult to monitor as it spreads, but expected as the era of social colonization takes hold. Social technologies become pervasive and spread throughout the entire company. Vendors that are currently ramping into the social space:CMS vendors are gearing up and offering social features, much to the chagrin of the community platform players.Customer support departments are quickly moving outside their defined support domain to where customers are supporting each other.CRM vendors are connecting to social networks, serving up social content in their dashboard. Press Release - Internet Users Turn To Social Media To Seek One. Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organ.
Are you using content marketing as part of your digital strategy to grow your business?
If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. Social Media Guidance. Anthropology: The Art of Building a Successful Social Site - Rea. Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six months of launch.
A site that has had 800,000 posts submitted by its users in its short lifetime and has 16 million pageviews/month - and growing. Health, Search, And Social Media. People who search for health related issues online are exposed to a large amount of user-generated media.
They are frequently relying on corporate, nonprofit and government Web sites along with blogs and other social media according to a study from Envision Solutions done in December. Fard Johnmar, founder of Envision Solutions says that people are having an impact on healthcare and products they are researching online. ““Citizen medical experts are shaping people’s perceptions of health products, services and issues in numerous ways,” he said.
Social Media Services Group. Groundswell. Real Kids in Virtual Worlds. Kids today still play baseball and cut out paper dolls.
But increasingly they are playing online—in virtual worlds. Altogether in 2008, an estimated 8 million US children and teens visited virtual worlds on a regular basis, and eMarketer projects that number will grow to over 15 million by 2013. Virtual world usage among children in the US is already quite strong and getting stronger. eMarketer estimates that 37% of online children ages 3 to 11 use virtual worlds at least once a month. By 2013, 54% will. In addition, 18% of online teens will visit virtual worlds on at least a monthly basis in 2009, according to eMarketer, and by 2013, 25% will.
“Unfortunately, as with social networks, advertising has not kept pace with usage,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Kids and Teens: Growing Up Virtual. My developerWorks: Helping the World Work Smarter. Micro Persuasion: In the Cut and Paste Era, Traffic Happens Else. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. Micro Persuasion: Guest Post: Leo Babauta on the Tao of Marketin. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Micro Persuasion: Open Collaboration and the Future of Public Re. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Micro Persuasion: An All Too Convenient Truth: Many Marketers Po. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format.
Micro Persuasion: Page Rank is the Ultimate Measure of Online In. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. PowerPoint Presentation. Here we bring together thought leadership from around the world to form a searching and collective intelligence. Trends in communications, as well as the issues, lessons and insights gathered from Richard Edelman, president and CEO of Edelman. Edelman Engage A dialogue with global Edelman employees about news of the day and news at the firm.
Follow the Fellows #FollowtheFellows on their adventures and discoveries. Global Citizenship. Brand Mentions Preferred over Ads. Want to get Internet users to visit your Website or follow your brand? The best way to accomplish those tasks, according to ARAnet, based on polling by Opinion Research Corporation, may not be advertising. Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act. In addition to making a product so compelling it demands coverage, this requires a more natural, PR-focused strategy of getting the word out.
Or in some cases, tailoring ads so they look like articles. How likely viewers were to take action depended slightly on demographic factors. Average American Surfed 2,554 Pages in March. By MarketingCharts staff Nielsen also reported that the duration of time spent at a given web page in the US averaged 56 seconds, and that the average number of web sessions per person was 62.
The number of domains and web pages was down slightly from numbers for January, though the time spent at each page increased by one second. Top 10 Parent Companies/Divisions. Publications SEM To Acquire, Email To Retain, As E-Commerce Grow. Publications Working Moms Turn To Technology 05/11/2009. NBCU To Debut Digital Video Programs Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as being offered in cross-media deals with linear TV advertisers. ... Magazine Ad Pages Fall 4% The long, steady decline of print advertising continued in the first quarter of the year, according to the latest figures from the Publishers Information Bureau, which tallied total magazine ad pages at 28,567 -- down 4% ... DOOH Revenues Rise 13% In 2013 While the Internet is still the fastest-growing medium with a 15.7% increase in 2013, digital out-of-home video isn't far behind.
New York Auto Show Shows It All, But Mostly Small Poster ads, on subways, buses, kiosks, and phone booths (yes, New York still has them), eschew auto eye candy for a simple image of a "start" button of the kind more and more cars have now ... Moms Say Marketers Ignore Their Needs. Social Strategy for Exciting (and Boring) Brands. By Josh Bernoff (From my Marketing News column.) There are two kinds of brands in the world. If you are a marketer, you know what I mean. There are brands people like to talk about, and brands they don’t. Brands of the first kind – the brands that marketing thinker Rohit Bhargava calls “talkable” – are uncommon. 7 Questions Some Brands Are Asking About Twitter: Vignette' What Companies Should Know About Digital Natives « Web Strategy.
Introducing the ReadWriteWeb Guide to Online Community Managemen. Our First Premium Report for Businesses. Publications Twitter Just A Blip So Far 05/06/2009. Big Ideas for Social Influence Marketing. How-To: Build & Manage Your Brand Identity with Social Media. Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing.
Marketers Need Metrics to Integrate Traditional and Digital Medi. When it comes to integrating digital and traditional media, vital to marketing success today, conflicting views abound. Does Anyone Trust the Media? Generations Divided on Workplace Social Nets. Running List of the Five Eras of The Social Web « Web Strategy b. Social Media: The Five-Year Forecast. The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today.
The Future of the Social Web: In Five Eras « Web Strategy by Jer. Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Blogging Has Come a Long Way, Baby. Who’s Afraid of the Big Bad Bloggers? The Web In Numbers: The Rise Of Social Media. Six reasons why no one likes you online. Publications Social Networking Generates Leads, Closes Sales for.
SXSW Recap: What Teens Want In A Website. The 4 Fail Whales of Social Media Marketing. Micro Persuasion: Social Networking Demographics: Boomers Jump I. Social Networks Site Usage: Visitors, Members, Page Views, and E. A Collection of Social Network Stats for 2009. Consumo de mídia está mais disperso. Diffusecasting: The New Mod.