Hp. 7 Considerations for Tracking Social Media Success - Online Mark. With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer questions like these can make a difference in how a company interacts with social media and if they can succeed. How can we track social media? Unfortunately, there is no one “most effective” social media tracking system. Social media marketing isn’t like an email campaign where you can track the number of emails sent out, the number that were opened, the number of clicks, visits, leads and conversions all in one process. Just like any kind of marketing, each company has their own set of objectives and reasons for reaching them via social media channels. Quality over Quantity This has been said again and again and lots of people still feel that the more followers/friends/subscribers/connections they have, the better.
Hearing vs. Assign Value to Get Value. Twenty-two power laws of the emerging social economy | Enterpris. Traditional measures of business success are becoming less and less important.There is a time for big picture thinking and there is a time for details in business and IT, the latter which make business and technical strategy a reality and the former which provides needed direction and focus. Highlighting the big picture side last week we saw Steve Ballmer's exploration of the efficiencies he believes are being driven by something he calls "the new normal".
In this view, he tries to frame up how a reset of economic expectations during the downturn has created an environment that is putting pressure on business to do more with less, affecting IT at least as much as the rest of the organization, if not more. We've seen also seen similar and broader variations on this theme this year, such as John Hagel's capable attempt to define the "Big Shifts" in business taking place in this century.
New resource constraints. The post-industrial knowledge economy becomes more social 1. 2. 3. 4. 5. 6. 7. Welcome » PostRank. Social Media Marketing Guide, Directory, & Resources. Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media.
For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Relationships Feedback Integration. Digital Influence Mapping Project: Social IRM - Influencer Relat. Or How do you add impact and efficiency without losing the soul of social media? (the following is part of my kick-off today at Ogilvy London's Social Media Day) Social Media is not a channel Let's 'tick' off the true benefits of social media marketing to brands.
Social media is not some new channel. Pity the poor brand who starts jamming content or ads down our throats without understanding the 'value exchange' necessary to earn our attention and participation. Social media is not just a growing collection of technologies allowing us all to communicate, share, create and publish. Social Media = Word of Mouth But what does that mean for brands and brand marketers?
Ultimately, everything social media enables is a new form of word of mouth. And word of mouth trumps most other forms of communication in influence on many purchase decisions and opinions. Who are these third parties and how do we engage them so that they will authetically want to share? What is Social IRM? Finding Influencers. 5 Incentives you can use for Online Marketing. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The word 'incentive' is defined as a ‘positive motivational influence’.
The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement. (This post isn't about creating great content as an incentive for links- other ‘moz posts have talked comprehensively about that.) 1. If you run a site that thrives on user generated content (or you're thinking of adding this feature to your site but aren't sure where to start), then this is one technique to increase interaction from users.
. - if you have a product or place that you want reviews for, feature a 'Review of the week' (don't forget to email them to let them know they're featured!). 2. 3. How to do it 4. 5. 3 Great Social Media Policies to Steal From. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. As social media continues to become more mainstream, the chances that your employees will use these online tools for personal and professional purposes are high. Plus, if you encourage your staff to be brand representatives, using the social web to help grow your company and engage with your customers, then you have a potential fireball of a situation where lines could be unknowingly crossed.
You need a social media policy that sets the foundation of your expectations, empowers your employees to tweet or blog without fear, rewards social media problem-solving, and educates staff on things to avoid in both personal and professional status updates. It's smart business to have a social media policy, and lucky for you some of the biggest brands have already paved the way and published policies that you can emulate. 1. Companies Must Plan Holistically For Social –Beyond Marketing « How to Claim Your Website’s Google Sidewiki - Vizion Interactive. Update: The Google Sidewiki project has been discontinued. As you may have heard, Google has recently introduced Google Sidewiki, as an add-on to the Google Toolbar. Google’s Sidewiki is an option that allows anyone to make comments on any website, and those comments can be seen by anyone who has the Google Toolbar with Sidewiki installed (and running) in their web browser.
It is important to know that as a website owner you can claim your Google Sidewiki space: and it will always appear on top of the comments. Here is how to claim your website’s Google Sidewiki. Why Claim Your Google Sidewiki I think it is very important to claim your website’s Google Sidewiki as the website owner because the comments you make are going to be displayed at the top of the list of comments. How to Claim Your Website’s Google Sidewiki There are several steps to staking your claim, but it really is not very difficult. NOTE: Before you even start this make sure that you’re the site owner. 1. 2. 3. 4. 5. 6. 7.
Even bad product reviews boost sales - Sep. 28, 2009. (Fortune Small Business) -- Like many retailers, Jim Hobart knows the value of a good testimonial. The online store he co-founded, AlpacaDirect.com, always offered a page full of cherry-picked customer comments raving about the site's alpaca sweaters, socks and yarn. But recently Hobart, 47, decided to take the idea a step further: He hired PowerReviews, whose software lets shoppers write their own product reviews directly on the retailer's Web site. It was a risky move for the four-year-old company, based in Brentwood, Calif. Hobart was effectively paying to host bad press -- such as posts by customers who described AlpacaDirect's golf cardigan as "kinda sweaty" and a "poor fit. " Both awarded the cardigan three out of a possible five stars. But a month after installing the PowerReviews service, Hobart saw sales climb 23% on items that had customer reviews (even that cardigan, which garnered an average of four stars).
"People are really researching their purchases," he says. HOW TO: Gather Feedback With Social Media. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. One of the best uses of social media for business is being able to monitor your brand.
Services like Twitter search and Facebook search make it easy to see each time someone mentions your company, while third-party applications like TweetDeck and Seesmic Desktop allow you to get real-time updates pushed to your desktop and instantly reply. But what if you want to proactively get feedback about your business, new product ideas, marketing campaigns, or other issues relating to your company? You could simply publish out a question to your connections on a social network of choice, but there are far more methodical ways to gather feedback – some free and others low-cost – that can be a valuable aid in your decision making. Add a Survey to Your Website or Blog Feedback forms have long been a part of websites. Twitter Tips to Help Brands Stay Authentic and Transparent - Onl. Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action.
One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do. Check out these 5 Twitter tips for staying authentic and transparent: 1. Kodak is an excellent example of a company that’s put a face to the brand on Twitter. 2. Part of what makes Ford Motor Co. head of social media and Tweeterati Scott Monty (@scottmonty) so successful and popular is his ability to make followers feel like he’s an old college buddy or family friend. 3. After you’ve admitted to a mistake, strike up some friendly competition by asking your followers to submit their own “biggest oops moment.” 4. PeopleBrowsr.
5 Keys to Transitioning Your Business with Social Media | design. Last week BusinessWeek published its 100 Best Global Brands 2009 and to no surprise, financial brands were largely untrusted which dragged down all brands across the board with them. Moving forward, brands are rethinking how they can win back the trust focusing on the psychological aspect of marketing and advertising in an attempt to rebuild its relationship with customers. You can see from the gradual shift in magazine ads and TV commercials using regular everyday people to lead advertising campaigns instead of celebrities with messages such as the “we’re here for you in this economy” (Hyundai guarantee programs, Subway’s $5 foot long, Gieco’s money saving tips), or the “we stand by our product and services” (GM’s may the best car win, Carl’s Jr.’s value comparison with McDonald’s Big Mac) that centers around authenticity.
What’s interesting is that with more marketers embracing social media, the actual adoption bottleneck are brands themselves. Why is this important? 1. 2. 3. 4. 5. PostRank™ Analytics. Checklist: Develop a Successful Advocacy Program « Web Strategy. Recently, I attended a corporate event that showcased products related to an industry. Press, media, bloggers, and influencers were invited to attend, and meet a variety of vendors and see products. Featured were members of the company’s advocacy program, (a group of preferred clients), and were given products to demo. Some members of the this advocacy program are bloggers, in particular one with a journalistic background, who’s credibility came into question.
While the event continued on, a not-impressed attendee (who claimed to be a journalist) started to make comments that some of the members of the advocacy program were not authentic and went so far as to say quite loudly during the presentation they were “shills” from the back of the room. Let’s break it down, as these same events are likely going to happen to your advocacy program at events and echo online. Get Internal Teams Prepared First. Promote web, desktop, mobile apps | Flash Platform Services – Di. Online Database of Social Media Policies.
Setting Performance Targets: The Ins and Outs in 10 Steps : Mark. Despite the emphasis on and progress in marketing performance measurement and management (MPM) over the past decade, research continues to show that the link between marketing and the business still needs to be stronger and clearer. As a result, the pressure on marketing to show its impact on the business, demonstrate accountability, and communicate its value continues to intensify. Marketers who use performance-management best-practices are best positioned to manage the pressure. Their organizations adopt and leverage several best practices, including creating a performance-measurement system, linking marketing to business outcomes, and intelligently setting performance targets that are relevant to the organization's objectives and outcomes.
Setting performance targets is a critical component in developing an MPM framework and system. Let's use an example to illustrate the concept of a performance target. If you selected the second, you are correct. Make it Bigger – The 4 Types of Corporate Blogs. Is your blog broad enough? Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn't going anywhere. For many social media objectives, the blog just works better. It's more searchable, more convincing, and more flexible. But often, it's also too narrow. Yes, I've advocated strongly that your company blog needs to be about something specific. But, specific and narrow are not synonymous. There are four types of company blogs, which one is you? 1. This blog, epitomized by the Chrysler effort seeks to provide interesting information about the company and its operations. 2.
This type of blog, represented below by Sweet Leaf Tea's “The Sip” isn't about the company per se, but about the people of the company. 3. The tagline for the blog describes this approach well: “Anything and everything that affects network performance, from the mundane to the bizarre.” 4. Chris Brogan's efforts in this area set the standard. HOW TO: Make Facebook Your Company Newsroom. Josh Peters is a freelance social media consultant who has been deeply involved in the research and application of social media for several years and is the co-author of TwittFaced.
He blogs at Shuaism and would love to connect with you on Facebook, LinkedIn, and/or Twitter. Having an online newsroom for your company is a very important way to provide information about your business for customers, bloggers, and journalists. Through a well put together newsroom, you can control the story in order to make sure news about your company reflects what you want out in the public. Unfortunately, most corporate newsrooms are boring, static, and sometimes days late getting info up.
Facebook Fan Pages are perfectly suited for use as company newsrooms because they have a low barrier of entry, high visibility, numerous customization and automation options, and can be put together in an afternoon. Basic Setup 1. Pulling in News Facebook Notes - This is a default app on your Fan Page. The 27 varieties of tweet used by retailers | Blog | Econsultanc. Social media tips for the automotive industry | Blog | Econsulta. Social Media Tips For Optimizing Time Spent By Marketers - Onlin. Going beyond the hype: Identifying Enterprise 2.0 best practices.
Groundswell Entry Form. The Brand & Social Media Shakeup - Scatter/Gather: a Razorfi. The 5 Big Myths Of Social Media. The Three Spheres of Web Strategy –Updated for 2009 « Web Strate. Trends: Twitter, Facebook, and your Web CMS. Top 5 Web Trends of 2009: Mobile Web & Augmented Reality. Top 5 Web Trends of 2009: Structured Data. Top 5 Web Trends of 2009: The Real-Time Web.
Top 5 Web Trends of 2009: Personalization. Your Competition Isn't About Wh. Digital Influence Mapping Project: B2B (or B2C) Using Social Med. B2C Marketing: Social Media Is A No-Brainer For Consumer Brands. Scaling Human Analysis (The Net-Savvy Executive) The future of social networks: Social networks will be like air. A Framework for Branding Through Social Media. 5 Straw Man Arguments to Take a Pass on Social Media.