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Tonight's post comes via the Pubcon conference in Las Vegas and is likely of interest to many in the webmaster and search communities.
Having spent time improving your SEO, building natural links and optimising on site elements then I bet you cannot wait to see the results. If you're anything like most people (including yours truly), you'd look at traffic to your site as an indication of how well you've done.
It's not the size of your data that counts... It's how you use it. Big Data is today's marketing black, no doubt about it, but it's not as one pundit suggested " Big Data is just ordinary data with good PR " neither is it just the amount in your stash. No, if you want to realise the massive/staggering/blinding difference data about your visitors can make to your marketing, business and profits you do have to learn to wield it effectivly. So having been given the opportunity to blog about data-driven marketing, data-privacy, and all things targeting, I should start by talking about what we mean by, and can do with, the Big Data bonanza that the online channel provides us...
Here's what I wrote on link building in 1997:
2008 MIMA Summit at The Depot
TopRank BIGLIST of Search Marketing Resources How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?
Recently we received some questions about how Google uses (or more accurately, doesn't use) the "keywords" meta tag in ranking web search results.
Whitespark is an Edmonton Search Engine Optimization and Web Design Company in Canada
Warning: This post contains tactics that may be considered black-hat. SEOmoz does not condone these practices.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. One thing that you'll hear over and over again in the SEO industry is "make sure that you embed SEO in your business". I know I've said it a lot at conferences and in client meetings but what does it actually mean?
There's an astonishing amount of information to be gleaned from mining the amazing real-time stream of information Twitter provides. Twitter search is an extremely powerful way of turning up some of those answers. Even using only plain text queries can turn up lots of valuable information about what people are talking about right now . But you can go even deeper than plain text queries. They're not too well publicized, so it's all too easy to forget they even exist. We wanted to jog your memories and highlight a few of the cool advanced operators that can help you turn up sometimes surprising results.
In the last installment of this keyword series, we talked about how sharing information between paid and natural search marketing campaigns could leverage shared data to improve the results of both channels.
Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention.
Place Keywords within URLs and Filenames
When engaging in efforts to boost your search engine rankings, there is a seemingly unlimited number of things you can do. What's worth focusing on? What provides the most bang for the buck? Every two years, SEOmoz publishes a Search Engine Ranking Factors report based on a survey of 100 prominent SEOs. Yesterday, the 2009 report was released .