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virtual
Try on that outfit, share the look online
One of the downsides of buying clothes online is there is no dressing room for you and your friends to see how the item looks on you. But two companies are using technologies like augmented reality, motion capture and social networking to let consumers try on clothes virtually and share the experience with friends. Fashionista - a new service from San Francisco online recommendation provider RichRelevance that uses technology from interactive marketing agency Zugara - lets consumers see clothes projected onto their bodies onscreen and use gestures to change selections, rate them or take a picture for sharing. "This shopping is all about me, it's not about a model onscreen," said RichRelevance CEO and founder David Selinger . "Everything is about me.Samsung SARI AR SDK markerless tracker used in the AR EdiBear game ( Android OS) Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality , in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.
Augmented reality
Augmented Wikipedia Reality Has Arrived on the iPhone
Augmented Reality is certainly in it’s infancy, and we know that at best, is experimental. I’m new to this space but am watching, and learning from Robert Rice and Dave Elchoness to see how it develops. While a few years out, see the proposed Hype Cycle , let’s spend time thinking about what the future could hold. I’m in intake mode. Over the last few weeks, I’ve watched as many augmented reality youtube clips as possible, reading blog posts (as there are no real articles yet from mainstream) and talking to smart folks.

