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One of the downsides of buying clothes online is there is no dressing room for you and your friends to see how the item looks on you. But two companies are using technologies like augmented reality, motion capture and social networking to let consumers try on clothes virtually and share the experience with friends. Fashionista - a new service from San Francisco online recommendation provider RichRelevance that uses technology from interactive marketing agency Zugara - lets consumers see clothes projected onto their bodies onscreen and use gestures to change selections, rate them or take a picture for sharing. "This shopping is all about me, it's not about a model onscreen," said RichRelevance CEO and founder David Selinger . "Everything is about me.
Samsung SARI AR SDK markerless tracker used in the AR EdiBear game ( Android OS) Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality , in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.
A month ago, we covered Wikitude , an augmented reality app for Google Android. Augmented reality takes virtual data, places it on your phone, and allows you to interact with it using your compass, camera, and GPS. The end result is the ability to see virtual items and information in the real world. Wikitude's AR app combines Wikipedia and geotagged information from its users and places it in your hands.
Augmented Reality is certainly in it’s infancy, and we know that at best, is experimental. I’m new to this space but am watching, and learning from Robert Rice and Dave Elchoness to see how it develops. While a few years out, see the proposed Hype Cycle , let’s spend time thinking about what the future could hold. I’m in intake mode. Over the last few weeks, I’ve watched as many augmented reality youtube clips as possible, reading blog posts (as there are no real articles yet from mainstream) and talking to smart folks.
ARToolKit is a software library for building Augmented Reality (AR) applications. These are applications that involve the overlay of virtual imagery on the real world. For example, in the image to the right a three-dimensional virtual character appears standing on a real card. It can be seen by the user in the head set display they are wearing.
WARNING: While there are many apps (including some of mine) that use this technique, you should know some new apps and updates to existing apps have been rejected recently (april/2009). Please read the comments. So far I don’t know of any instances where the developer successfully argued Apple’s decision if the app was rejected. With all that said, there’s still an outpour of apps that use this technique… so the decision is your.
There's another dimension present, everywhere we go, that a growing number of technologists are working to uncover. These people aren't talking about theoretical physics or a magical world of fairies and gnomes - they're talking about information that could offer more context to traditionally physical lived experience.