Applications. Smartphones Square Off. The iPhone gets a lot of attention—its users consume a lot of advanced mobile content, and are more likely than others to remember mobile ads, according to Brightkite and GfK NOP. Q3 2009 data from Nielsen shows that Android users are actually more likely than iPhone users to use video, apps and the mobile Internet. Users of both handsets are well ahead of the average smartphone usage, and the average usage among all subscribers. Mobile social networking activity is a top driver of mobile Internet usage. comScore Mobile found that in July 2009, iPhone owners were the leading social network users among US smartphone owners, but those with Android-based devices were not far behind. Android devices indexed at a level comparable to the iPhone for social networking and higher for other activities that comScore considers social, such as capturing videos. Still, the popularity of the iPhone keeps it in the spotlight for mobile Web usage.
Keep up on the latest digital trends. Mobile Plus Social Equals Opportunity. Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices. eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users. In the US, mobile social networkers will total 56.2 million by 2013, accounting for 45% of the mobile Internet user population. “Combining two much-hyped, but still-emerging channels—mobile and social—results in a developing opportunity for marketers,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Social Networks: Marketing by Location Shows Potential.”
The big three destinations of Facebook, MySpace and Twitter dominate the US mobile social networking space as they do the desktop world. Who are the mobile social networkers? Monetizing Mobile Content. The long debate over how to monetize digital content has gained new life in the economic downturn due to the slumping ad market. The question of paid models versus ad support is particularly urgent in the fast-emerging mobile space. eMarketer predicts that by 2013, nearly 50% of mobile phone users will access the mobile Internet at least monthly. Along with rising smartphone shipments and increases in spending on mobile data plans, this will create a growing mobile content market. “The expected increases in mobile Internet users, mobile data revenues and smartphone sales will produce an environment in which users will be hungry for content,” said Paul Verna, eMarketer senior analyst and author of the new report, “Mobile Content: Paid Models Take Shape.”
“It is likely that mobile content will follow a trajectory similar to Web content, with paid models dominating in the early, infrastructure-building years before giving way to ad-based models and hybrids of ad-based and paid models.” Mobile Web's Explosive Growth. Mobile ad firm AdMob has revealed the dramatic changes the mobile industry has seen in their latest Mobile Metrics Report, released just this morning. Believe it or not, it was only a year ago that the Motorola RAZR scored as the number one phone here in the U.S. while the iPhone was the only touchscreen device to even make the list of top ten handsets. Only a year later, and so much has changed. Now half of the top ten are touchscreen devices, six include Wi-Fi capabilities, and six have mobile application stores.
And as you would expect, this new crop of super-powered phones are making heavy use of the mobile web. Key Takeaway #1: iPhone Still the Top Smartphone Worldwide and Has Traffic to Prove It Among the devices making the heaviest use of the mobile web are the iPhone and its non-smartphone counterpart, the iPod Touch. Apple devices (iPhone and iPod Touch) also claim the top two spots on both the U.S. and the worldwide charts of top handsets. Key Takeaway #2: Watch Out! Meet the Mobile Web Audience. As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly. Mobile Internet visitors were up 34% year over year to 56.9 million in July 2009, according to The Nielsen Company. Growth among women outpaced the average rate by some 9 percentage points.
Men still made up 53% of the mobile Web audience in July. What keeps men so attached to their mobile phones for Web browsing? They make up the bulk of the audience for tech, sports and news content—and, unsurprisingly, for men’s magazine Maxim. Women, by contrast, embraced the mobile Web for access to celebrity news, shopping sites and social networks. Teens, adults ages 25 to 34 and those ages 55 and older also adopted the mobile Internet faster than the average rate, but, especially in the case of teens and seniors, from a very small base.
In July 2009, users ages 65 and older still made up only 3% of the total. How We Use Mobile Phones. A multicountry study from Lightspeed Research sheds light on how consumers use their mobile phones in the US, UK, France and Germany. Users in the US and UK were most likely to say they would be lost without their mobile device, at 49% and 30%, respectively. But US and UK users were also most likely to report “never” making voice calls. In all four countries studied, making a mobile phone call at least once a day was the norm, however. Frequency was highest in France, where 57% of users called daily. The US was close behind at 52%. Among UK users, texting was even more popular than talking. Users were more likely to use SMS messaging both weekly and daily than they were to make calls. After voice and text, browsing the Internet was the most common daily activity, with 9% of UK users surfing on their handsets every day. Users were even more likely (38%) to take photos with their phone at least once per week.
But reliance on mobile communications has a downside. Previous Article. Mídia Online - Mídia Movel - Manual. AdMob Metrics. Mobile Internet Poised for Dramatic Growth. The survey of more than 50,000 European and US mobile users – conducted by The Nielsen Company during the current recession – shows that increasing convenience, among other factors, will spur growth in the mobile internet despite the economic downturn. At the same time, the study found that, mobile users continue to raise concerns about cost, speed and quality of service.
Both Current and Non-Users Will Increase Use The research was conducted in the US and five of the largest Western European countries, and analyzed 10 mobile data services. It reveals that nearly 60% of the approximately 200 million mobile data users in those countries expect to increase use in the next two years. More significantly, “more than a quarter of the millions of consumers who do not use mobile data services today intend to start using them shortly,” said Jesse Goranson, SVP of Mobile Media, The Nielsen Company. Top Five Services Issues and Opportunities for Operators Convenience Key to Growth. Toaí - início. Loopt Brings Yelp Reviews to 3G iPhone - ReadWriteWeb. The iPhone App Store has just gone live and one of the apps getting early attention is Loopt, a location aware mobile social network startup we profiled in June.
Loopt enables users to broadcast their status to a broad set of services and find interesting locations and reviews nearby. Their latest release for the iPhone integrates microblogging and reviews from Yelp into its interface. According to founder Sam Altman, Loopt is using the iPhone's rich media platform to pilot new features and services before they filter their way into other mobile phones. Loopt status updates can now be published to Facebook and Twitter accounts the user has linked to; other services like FriendFeed can also be updated via an RSS feed of Loopt statuses that the service exports.
For iPhone users at least, Loopt updates will show up as tweets on Twitter, as status message updates on Facebook, and as new statuses on FriendFeed. Beyond the iPhone: the Road Ahead Many others also share that vision. BrightKite iPhone App Goes Live (Finally) - ReadWriteWeb. Brightkite is one of the hottest mobile social networks on the scene. With a vast array of offerings and an active network of users to boot, you're bound to find someone near you or something new to check out. Recently this promising mobile social network released an official iPhone app to compliment its web app. Here's our take on what could be the best mobile social networking app available for the iPhone.
The Scoop on Brightkite's iPhone App We're already fans of the iPhone optimized version of Brightkite. You can also view your friend's activities, the activities of the Brightkite universe, view your address book of friends, see who's nearby, check your messages, accept or deny requests, and tons more. Better Than Its Web Counterpart If you have any room left on your iPhone for another application, Brightkite is worth the space. Brightkite for the iPhone from Brightkite on Vimeo. Brightkite company profile provided by TradeVibes. Mobile Social Networks. Prime Time for Mobile Coupons. Marketers spend $15 billion dollars on coupons every year just in the US, and the economic downturn means consumers are likely to start looking for more discounts.
With handset penetration north of 80% according to the Telecommunications Industry Association, the time for widespread mobile coupon usage may have come. Mobile coupon users who sign up with Cellfire have several ways of using the offers sent to their phones. They can send texts to codes for specific offers, access the service directly or get SMS alerts when new coupons become available. Users get targeted coupon code offers based on their location, age and gender, which they can redeem at the point of sale. While many mobile marketing pricing models are still evolving, two have emerged for mobile couponing, according to Dwight Moore, vice president at Cellfire.
“They are paying for the amount of distributions we are delivering to them,” he said. “Mobile coupons tie users from awareness to action,” Mr. Mobile Social Networking Climbs. Although the base of mobile social network users in the US is currently small, it is growing quickly. The percentage of mobile phone users who said they accessed social networks from their handset jumped 182% from September 2007 to October 2008, according to a study conducted by The Kelsey Group and ConStat.
Social networking by mobile phone is even more prevalent in other countries. itsmy.com is a worldwide mobile-only social network based in Germany with 2.5 million members. More than four out of 10 of its users have never used a (PC) online social network, according to a study it conducted in December 2008. Sabine Irrgang, the company’s founder and COO, said handset users could check the social network even more often than PC-based social networkers.
“Almost 12% of the itsmy.com community members are still in bed when they check their personal messages for the first time each day,” said Ms. Agencies and brands from all verticals rely on eMarketer Total Access for analysis and data. Mobile Internet Extends the Reach of Leading Internet Sites by 1. Apple é a terceira maior em smartphones - Info CORPORATE. PulsarBox | Mobile Content Management. Sender 11. Back in the old days, 3-4 years ago, mobile developers were concerned with fragmentation. Phones were very different, and where was the technology that was going to solve this darn fragmentation problem? Because, once that was solved, the path to the wallets of a billion mobile customers was surely wide open. The merit of individual runtimes were hotly debated; Java ME, FlashLite, the browser-as-runtime, etc.
The strength of each were measured by their installed base and their level of fragmentation. Java ME primarily served the mobile games industry. The old landscape for consumer apps: A cross platform story (By the way, this is about consumer apps, not enterprise development, so Windows Mobile for example is not in the picture.)
There is a new story to tell Then the iPhone came along. The unwillingness to follow standards is a cultural trait for the US I guess, where each operator tries to differentiate on everything. Be that as it may. The ultimate fragmentation? Small Surfaces - mobile user interface design / user experience. Design Guidelines. The user interface guidelines for Windows Mobile Professional and Windows Mobile Classic assist you in developing Windows Mobile applications that provide a good user experience. Accessibility and Ergonomic Guidelines Outlines the guidelines for developing an accessible user interface.
Home Screen Guidelines Describes the information the user might want instant access to, and ways to display it when the component is selected. Navigation Guidelines Describes the various views (list view, summary view, and edit view). and provides recommendations for using them. Screen Rotation Guidelines Describes practical approaches you can take to create screen layouts that accommodate portrait, landscape, and square. Soft Key and Menu Guidelines Describes the role that Soft Keys play in the user interface, and how to properly implement them in your applications. Note that, beginning with Windows Mobile 6.5.3, soft keys are replaced by touchable tiles on Windows Mobile Professional phones. Usability Guidelines. OpenNETCF Consulting, LLC > Home.
For Mobiles. Windows Mobile Developer Center. 1.0 for Mobile : The Official Microsoft Silverlight Site. Getting Started Walking Through a Silverlight Application Take a tour of the XAML and Javascript generated by an application template that's installed with the Silverlight SDK. Organizing XAML Assets Learn how to organize XAML assets in Expression Design and Expression Blend to maximize developer efficiency. Hosting HTML Content This video demonstrates various ways you can use existing HTML content within your Silverlight application including full pages, fragments, or syndicated content.
Understanding Mouse Input Learn about Mouse input and how to use some of the mouse functionality available in Silverlight. Using Custom Fonts Learn how to download and use a custom font with a Text Block in Silverlight. Adding Silverlight to a Web Page Learn what "silverlight.js" helper file is used for and what the parameters on the Silverlight plug-in can do.
Silverlight 5 Silverlight 5 Release Overview In this video, Pete provides an overview of the new and updated features in the release of Silverlight 5. Building Mobile User Experiences. The proliferation of rich interactive web applications across the cloud and mobile devices continues to create new opportunities for creative design and development. As these technologies evolve, Microsoft is committed to providing best-in-class tools for building modern applications. In support of these industry trends Microsoft is consolidating our lead design and development offerings — Expression and Visual Studio — to offer all of our customers a unified solution that brings together the best of Web and modern development patterns. Blend will continue to ship as a standalone tool with Visual Studio 2012, as part of a consolidated designer/developer offering. Blend for Visual Studio 2012 provides a rich design-centric environment for building Windows Store apps and Windows Phone apps.
Expression Blend With Visual Studio 2012 we introduced Blend for Visual Studio, providing advanced design-centric capabilities for Windows Store apps and Windows Phone apps. Expression Web.