Voice and text still tops. A multicountry study from Lightspeed Research sheds light on how consumers use their mobile phones in the US, UK, France and Germany. Users in the US and UK were most likely to say they would be lost without their mobile device, at 49% and 30%, respectively. But US and UK users were also most likely to report “never” making voice calls. In all four countries studied, making a mobile phone call at least once a day was the norm, however. Frequency was highest in France, where 57% of users called daily.
In the last few weeks, the wireless world has been buzzing about location-based services (LBS), applications made primarily for wireless devices that use GPS, WiFi or cellular radio signals (or a combination of all three) that enable consumers to get information and advertisers to reach them based on their location.
Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years – with a significant ramp-up in the next 12 months, according to a survey from Tellabs . The survey of more than 50,000 European and US mobile users – conducted by The Nielsen Company during the current recession – shows that increasing convenience, among other factors, will spur growth in the mobile internet despite the economic downturn. At the same time, the study found that, mobile users continue to raise concerns about cost, speed and quality of service. The research was conducted in the US and five of the largest Western European countries, and analyzed 10 mobile data services. It reveals that nearly 60% of the approximately 200 million mobile data users in those countries expect to increase use in the next two years.
Back in the old days, 3-4 years ago, mobile developers were concerned with fragmentation. Phones were very different, and where was the technology that was going to solve this darn fragmentation problem? Because, once that was solved, the path to the wallets of a billion mobile customers was surely wide open.