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What Time Is Primetime Online? - eMarketer
According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening. More older users said they were most likely to pay attention to ads from 9am to 12pm and from 2pm to 6pm, while the fewest indicated the lunch period. Attention to ads also varied based on the activities users were engaged in. The greatest proportion of UK Internet users said they were very likely to process an ad while “researching the best deals,” followed by shopping, gambling and searching online.
Ally Aims To Promote Financial Literacy by Tanya Irwin 75 minutes ago Throughout April, Detroit-based Ally will aim to engage consumers in several activities centered on its financial literacy program, Ally Wallet Wise. ... The search engine marketing industry should brace for consolidation this year, as enterprise brands look for a variety of SEM services and support from one company. The move could even consolidate a few small platform providers to compete with larger agencies, such as Havas and GroupM. ...
Publications 100 Ways To Measure Social Media 11/17/2009
Want to start a brawl in online advertising circles? Just announce that online advertising should adopt the traditional media measurement metrics of reach, frequency and GRPs (gross rating points). This debate, in fact, has been raging for years, practically a lifetime in the Web world. But the tide seems to be turning—in favor of GRP adoption. Certainly, those opposed to applying GRP metrics to the digital realm have their points. Digital insiders argue that standard reach and frequency metrics fail to take into account the Internet’s unique interactive qualities.
The Great GRP Debate - eMarketer
Is Social Network Advertising Ready for Primetime? - eMarketer
Let’s get the bad news out of the way. As a result of the poor economy and various difficulties at MySpace, paid advertising on online social networks in the US is expected to fall 3% in 2009. “The expected rebound in spending will come as more companies focus on creating and implementing an overall social marketing strategy,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Network Ad Spending: A Brighter Outlook Next Year .
Publishers Hire ComScore To Kill Off The Click-Through
Today, the Online Publishers Association published a report called "The Silent Click: Building Brands Online." Unlike their counterparts in the the print and broadcasting mediums, online publishers would be able to tell their ad clients precisely how many people actually engaged with their ads. Online publishers did this by showing their advertisers how many times readers clicked on ads. For years, this was supposed to be the selling point that finally to steered big brand advertisers away from old media and onto the Internet where consumers were spending more and more of their time.Since the dawn of time, advertisers have been worried about the efficacy of online display ads. This is in part because, in the mid-1990s, they were taught that online display ads had one purpose in life, which was to get people to click on them. Of course, nothing could have been farther from the truth. Online search ads are great for clicks, because when people encounter search ads, they're looking for something to click on. When people encounter display ads, meanwhile, they're not looking for something to click on--they're looking for something to read .
Hey, Online Display Ads Don't Suck After All!
Taking the Measure of Brand Measurement - eMarketer
“One question is about ad effectiveness, and the other is the currency that is bought and sold,” said Young-Bean Song, senior director of analytics at the Atlas Institute for Microsoft Advertising . eMarketer and InsightExpress polled 37 marketing professionals in the field of media measurement. The purpose was to gauge their opinions on the state of online brand measurement. Another survey, from JupiterResearch and Verse Group , found that achieving measurable ROI on marketing efforts was the No. 1 priority of US marketers for 2009. Second on their list was developing marketing programs that integrate online and traditional media.
According to the “Email Marketing Metrics Report” by MailerMailer , 12.5% of unique marketing e-mails were opened in the second half of 2008. Messages delivered to small and medium lists had higher open and click-through rates than messages delivered to lists of 1,000 or more subscribers. Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail.
E-Mail Marketing Open and Click-Through Rates - eMarketer
Measurement Guidelines and Measurement Certification: Overview In November 2004, the IAB and its members, with the support of major global organizations involved in the advertising and research disciplines, joined together to issue a global standard for counting online ad impressions. The initiative marked a number of significant firsts in the advertising industry. It was the first time that any advertising medium had developed a measurement standard that measures the ad itself, as delivered to a consumer, versus other media that measure the programming or content.
Ad Impression Measurement Guidelines
Essential Metrics for Online Marketers
Many marketers feel overwhelmed by the volume of data generated by all the reporting programs they have in place at different levels of the marketing process. Web analytics reporting tools track and report an increasing number of metrics. In fact, some services will give you a choice of dozens or even hundreds of different reports. X is the variable, representing the desired interaction, which might simply be a visit, or it might be a sale, a referral, a phone call or a subscription. To calculate the cost per interaction you need to list all the difference sources of your traffic, as each source will have different costs associated with it. It is important to remember that although some sources of traffic may not appear to have a hard cost in terms of price per click or exposure, they will likely cost you in time spent by your staff or in fees from outside suppliers.
Online Marketing Effectiveness - eMarketer
What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online.O trabalho para uma loja online dar certo é o mesmo que em uma loja física, ou seja, muuuuito trabalho. Só que no caso do e-commerce os trabalhos são mais focados em números do que no corpo a corpo que acontece nas lojas de rua ou de shopping. Uma loja só dá certo se seus gestores souberem o que estão fazendo realmente e não ficarem testando no escuro o que aprenderam na faculdade, pós graduação ou mestrado. Para saber o que fazer no e-commerce é necessário analisar com carinho os milhares de números que sua loja irá gerar através de um bom web analytics. Por isso lhe pergunto, você ou responsáveis da loja VIVEM os números da loja? Digo viver os números porque é isso mesmo que os gestores tem que fazer, acompanhar a cada momento a mudança de cada número e com isso saber onde pode estar o problema quando acontecer.
Você conhece todos os números de sua loja? » E-commerceBrasil.or
Banner Ads: Beyond the Click - eMarketer
Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness. But a study from iProspect may have discovered an unexpected benefit of online display ads. When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad.Will Digital Marketing Prove Profitable? - eMarketer
The economy is putting ever-increasing demands on marketers to make every dollar count and demonstrate positive ROI. According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, the demand to perform is driving marketers online. More than one-third of marketers surveyed believed that interactive marketing ROI would be more profitable than traditional marketing—such as TV, radio and outdoor—this year. While 29% of the marketers surveyed were not sure whether digital marketing ROI would be more profitable or not, only 7% of them believed that digital marketing would be less profitable. So it comes as little surprise that 22% of the marketers indicated they would shift dollars from traditional media into the digital space.A presentation on social media ROI. I tend to be quite visual with my presentations so you won’t get a lot of the wordy content unless you’re there listening to me! But anyway, it’s roughly split into 3 parts: More...