Experience. The Creative Group - Press Room. Blog de Guerrilha. The Price of a Marketing Lead. Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. Impression-based media buys are giving way, in some cases, to cost-per-lead advertising. Cost-per-lead advertising brings a new dimension to lead generation. Rather than turning to brokers of generic sales leads, marketers can entice consumers to opt in based on specific ads—and only pay for valid sign-ups. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to engage those leads via brand or community sites (51%). E-newsletters (31%) and free trial offers (9%) were also popular engagement vehicles.
Cost-per-lead pricing varies by industry, and also by the amount of data consumers are willing to provide about themselves. “Basic fields” include such information as first and last names, e-mail addresses and postal addresses. Keep up on the latest digital trends. Youth No Longer Defined by Chronological Age. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for longer, it is becoming more acceptable for older people to participate in youthful pursuits. To support this trend, marketers should routinely consider the often-overlooked 25-34 age group a part of the youth market, VBSI said. “Contemporary youth should now be defined as ‘the absence of functional and/or emotional maturity,’ reflecting the fact that accepting traditional responsibilities such as mortgages, children and developing a strong sense of self-identity/perspective is occurring later and later in life,” the study said.
Indeed, 52% of all 25-34 year-olds agree they still have “a lot of growing up to do,” and this sentiment is highest in Asian (78%) and Latin American (66%) markets. Three Stages of Youth Though those between 25 and 34 remain youthful, there are some important differences among them and their younger and older counterparts. Key findings: Being Peter Kim: A List of Social Media Marketing Examples. Red Bull Connect. The 22 Step Social Media Marketing Plan. Peter Kim is a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim.
Over the past couple of months, I've been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world. We could probably come up with 3,000 examples instead of 300 - but the current set already gives us a pretty good sample to think about. As corporate adoption emerges, there's nothing wrong with learning lessons from others and making them your own.
Here's a framework of 22 tools to consider with notable brand examples: 1. And use this username check tool to see if your brands/preferred handles are still available. I haven't found a single company doing all of these today. Image courtesy of iStockPhoto, cmcderm1.