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As we announced in June 2012, we are moving from Facebook Credits to local currency pricing. Local currency payments simplifies the purchase experience for users, improves the performance of the payments flow, and makes it easier for developers to price virtual goods for a global audience. We are migrating all game developers on Facebook.com in Q3 2013 and want to provide ample time for you to review the new documentation before we launch local currency payments. After launch, developers will have a minimum of 90 days to implement the updated payments infrastructure to continue accepting payments.
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success , owner of the award winning Personal Branding Blog and a columnist for BusinessWeek. With over 300 million users, no one can deny the power of Facebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they're sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside.
Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an Internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog . With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you're a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it's at, and you're already there.
By Justin Smith [justin at insidefacebook dot com] The newly revised and expanded Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – August 2010 Edition is the leading resource enabling thousands of businesses to get the most out of marketing on Facebook, and to reach the ever-growing number of potential customers on the network. Inside Facebook is also happy to announce that through August 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit ( see terms ), courtesy of Facebook.
This content from: Duct Tape Marketing 5 Tips For Getting More from Facebook In continuing with my series of quick social media tips (check out 5 tips for LinkedIn ) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
SocialSafe SocialSafe is an effective, fun new application enabling Facebook users to manage their Facebook data offline on their home computer. Who owns your Facebook data? It’s a question that seems to make its way around the blogosphere every time Facebook changes their Terms of Service or someone’s account is deleted (with or without cause). Regardless of who owns it ( Facebook says you do ), from a user experience, it’s almost impossible to get everything you put in to Facebook back out. SocialSafe, however, is a utility that helps you back up your Facebook account on your computer, keeping your data in your hands at all times.
Did you miss the boat by failing to register a trademark URL with Facebook? Are you now scrambling to recover your brand identity from an anonymous Facebook hijacker? Don't panic. You still have options, both through Facebook and the legal system at large.
Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing. AllFacebook, the blog that covers all things Facebook, has launched a neat tool for doing just that, allowing you to search and sort Facebook pages first by category (consumer product, politician, athlete, etc.), and then either by total number of fans, daily growth rate, or weekly growth rate. The results are pretty interesting, and something you can’t find on Facebook.
Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company's marketing blog or follow her on Twitter . When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively.
Update: All Pages, regardless of fan count, will be able to register names later this month. See here for details. Warning: before you get too excited about claiming a username for your Facebook Page, you better read the fine print. Yesterday we reported that Facebook will launch vanity URLs for all on June 13th at 12:01am EDT. And even though there may be some question as to whether usernames are a good or bad thing, we know there's bound to be mad dash to grab these vanity URLs.
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Celebrities have officially taken over social networks and are using them to connect with fans and promote their movies, albums and other products. The recent redesign of Facebook Pages has presented celebrities with a great opportunity to engage their fan base and amass hundreds of thousands, if not millions of fans. While it seems very few big name celebrities are actually using Facebook as a tool to build their own brands and gather their large followings, there are a few who are actively networking on their Pages. Here are 5 lessons we can learn from them. 1.
Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group . He's also a national board member of Social Media Club . “Should I create a group or launch a Page?”
You cannot expect your brand to gain traction in social media by simply setting up a blog or a Facebook page. You have engage your audience by participating in the conversation, providing value, and reaching out to potential customers. On Facebook, this is especially true - a good campaign push can take your brand a long way. With that in mind, Wildfire has created a web tool and Facebook application that can do just that.
This post is co-authored by Curtis Hougland and Kristen Vang of Attention . As more and more marketers use Facebook as a key conduit for brands online, it is important to note some of the new changes to their Business Pages. Following last fall’s overall redesign, these pages will now migrate to the same Wall and tabs design that personal profiles have used. You can explore the new format and follow Mashable on Facebook at Mashable's Facebook page . Following is a rundown of what you need to know:
Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com . Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook Page, the Facebook preferred method for user interaction with a brand, company or public figure. An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page.