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http://blog.ogilvypr.com/2009/11/5-things-brands-and-agencies-should-know-about-facebooks-new-promotion-guidelines/

5 Things Brands and Agencies Should Know About Facebook’s New Pr

Facebook has recently developed guidelines for any promotions being announced or held on the Facebook platform. With such growth in popularity and participation over the past year or so, more and more brands and companies are joining Facebook to get closer to their employees, customers and peers. As more Facebook programs have been developed, Facebook now sees a need to establish a few guidelines for brands, agencies and companies to follow moving forward.

Developers | Facebook Developers News

http://developers.facebook.com/blog/ Recently, we announced the launch of the new Pages at fMC , and today we want you to know about new APIs for Pages. These APIs allow you to do the following operations: curl -F "title=Example Title" -F "description=Description" \ -F "start_time=1329417443" \ "https://graph.facebook.com/PAGE_ID/milestones?access_token=_"
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success , owner of the award winning Personal Branding Blog and a columnist for BusinessWeek. With over 300 million users, no one can deny the power of Facebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside.

3 New Facebook Strategies for Building Your Personal Brand

http://mashable.com/2009/09/29/facebook-personal-brand-strategy/
http://www.appbank.com/ Who doesn’t love receiving gifts? And when they’re free to send, who doesn’t love giving them? Whether you’re celebrating a friend’s birthday, general holiday, or just want to let someone know you’re thinking of them, there’s a free, virtual gift for every occasion!

AppBank | Making Money for Social Network Users | AppBank.com

HOW TO: Set Up a Winning Facebook Fan Page

Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an Internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog . With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it’s at, and you’re already there. http://mashable.com/2009/09/22/facebook-pages-guide/
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn ) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. 1. Fan page - Facebook had personal profiles and groups from the start, but a few months ago they added to the function called fan pages and made them more business friendly. http://socialmediatoday.com/SMC/115109

5 Tips For Getting More from Facebook

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here . The series is made possible by Microsoft BizSpark. Quick Pitch: SocialSafe is an effective, fun new application enabling Facebook users to manage their Facebook data offline on their home computer. Genius Idea: Who owns your Facebook data? It’s a question that seems to make its way around the blogosphere every time Facebook changes their Terms of Service or someone’s account is deleted (with or without cause).

SocialSafe: Get Your Facebook Data Out of Facebook

http://mashable.com/2009/08/03/socialsafe/
http://adage.com/article/digitalnext/facebook-trademark-url-forget-register/137672/ Did you miss the boat by failing to register a trademark URL with Facebook? Are you now scrambling to recover your brand identity from an anonymous Facebook hijacker? Don't panic. You still have options, both through Facebook and the legal system at large.

What to Do if You Forgot to Register Your Facebook Trademark URL

What Are the Top Performing Brands on Facebook?

Facebook Pages, which let people become “fans” of their favorite brands, people, and places – have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing. AllFacebook, the blog that covers all things Facebook, has launched a neat tool for doing just that, allowing you to search and sort Facebook pages first by category (consumer product, politician, athlete, etc.), and then either by total number of fans, daily growth rate, or weekly growth rate. The results are pretty interesting, and something you can’t find on Facebook. http://mashable.com/2009/01/27/facebook-page-statistics/

Killer Facebook Fan Pages: 5 Inspiring Case Studies

Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company’s marketing blog or follow her on Twitter . When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively.
Update: All Pages, regardless of fan count, will be able to register names later this month. See here for details. Warning: before you get too excited about claiming a username for your Facebook Page, you better read the fine print. Yesterday we reported that Facebook will launch vanity URLs for all on June 13th at 12:01am EDT. And even though there may be some question as to whether usernames are a good or bad thing, we know there’s bound to be mad dash to grab these vanity URLs.

Why You May Not Be Able to Claim Your Facebook Page Username Com

5 Lessons Celebrities Can Teach Us About Facebook Pages

Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Celebrities have officially taken over social networks and are using them to connect with fans and promote their movies, albums and other products. The recent redesign of Facebook Pages has presented celebrities with a great opportunity to engage their fan base and amass hundreds of thousands, if not millions of fans. While it seems very few big name celebrities are actually using Facebook as a tool to build their own brands and gather their large followings, there are a few who are actively networking on their Pages. Here are 5 lessons we can learn from them. Vin Diesel: As Adam Ostrow points out , with now over 7 million fans Vin Diesel is the most aggressive and authentic celebrity on Facebook.
Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group . He’s also a national board member of Social Media Club . “Should I create a group or launch a Page?”

Facebook Pages vs Facebook Groups: What's the Difference?