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5 Things Brands and Agencies Should Know About Facebook’s New Pr. Objective Marketer. Developers | Facebook Developers News. 3 New Facebook Strategies for Building Your Personal Brand. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success, owner of the award winning Personal Branding Blog and a columnist for BusinessWeek. With over 300 million users, no one can deny the power of Facebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they're sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses.

Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won't help your career, but if you choose, you can also leverage Facebook to build your personal brand. If you do decide you want Facebook to support your personal brand, then you will have to capitalize on its openness and the ability to grow your network, one friend request at a time. 1. 2. A Fan Page can contain: 3. AppBank | Making Money for Social Network Users | AppBank.com. HOW TO: Set Up a Winning Facebook Fan Page. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an Internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog. With more than 300 million active users, Facebook is nearly the size of the United States in terms of population.

In fact, odds are that you're a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it's at, and you're already there.

But what about your business? Does it use Facebook? Facebook Pages 101 Facebook Pages are different than profiles. . - Overview of company- Website and contact info- Press releases- Videos- Blog RSS- Twitter updates- Company news and status- Customer interaction Setting Up Your Page Enhance Your Page with Apps Promoting a Page. Facebook Marketing Bible: The Guide to Marketing Your Brand, Com. By Justin Smith [justin at insidefacebook dot com] The newly revised and expanded Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – August 2010 Edition is the leading resource enabling thousands of businesses to get the most out of marketing on Facebook, and to reach the ever-growing number of potential customers on the network. Inside Facebook is also happy to announce that through August 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit (see terms), courtesy of Facebook.

Today, almost 500 million people worldwide are active on Facebook each month. This includes more than 100 million in the United States, with over 500,000 new people joining each and every day. Despite Facebook’s enormous audience and opportunity, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers. 1. 2. 3. 4. 5 Tips For Getting More from Facebook. This content from: Duct Tape Marketing 5 Tips For Getting More from Facebook In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. 1. Fan page - Facebook had personal profiles and groups from the start, but a few months ago they added to the function called fan pages and made them more business friendly. 2. 3. 4. 5.

Link to original post Connect: Authored by: John Jantsch John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. See complete profile. Facebook Primer for Small-Advertising-Agency Owners - Small Agen. SocialSafe: Get Your Facebook Data Out of Facebook.

SocialSafe SocialSafe is an effective, fun new application enabling Facebook users to manage their Facebook data offline on their home computer. Who owns your Facebook data? It’s a question that seems to make its way around the blogosphere every time Facebook changes their Terms of Service or someone’s account is deleted (with or without cause). Regardless of who owns it ( Facebook says you do ), from a user experience, it’s almost impossible to get everything you put in to Facebook back out. SocialSafe, however, is a utility that helps you back up your Facebook account on your computer, keeping your data in your hands at all times. After you pay the $2.99 fee via PayPal (I paid for it to test it out), SocialSafe will send you a license key and info on how to download and install the Adobe AIR desktop application. After the download, you can use SocialSafe to get a desktop view of everything you selected to download.

For a demo of how SocialSafe works, watch this video: What to Do if You Forgot to Register Your Facebook Trademark URL. What Are the Top Performing Brands on Facebook? Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing.

AllFacebook, the blog that covers all things Facebook, has launched a neat tool for doing just that, allowing you to search and sort Facebook pages first by category (consumer product, politician, athlete, etc.), and then either by total number of fans, daily growth rate, or weekly growth rate. The results are pretty interesting, and something you can’t find on Facebook. For example, here are the top 5 pages on Facebook by number of fans: 1. But when you drill-down by weekly growth rate and smaller pages (between 1-10k fans in this example), you get results that are essentially “trending” pages. Additional Resources from Mashable. Killer Facebook Fan Pages: 5 Inspiring Case Studies.

Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company's marketing blog or follow her on Twitter. When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page.

However, very few are using them well. Sure, anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort. The fan pages that are doing it right are the ones that are actively engaging with their fans. 1. The fan page for popular potato chip brand Pringles stands out mostly for its great use of video. 2. The Coca-Cola fan page seems generic at first glance, but upon closer inspection it is really a testament to the brand's commitment to user participation. 3. 4. 5. Conclusion. Why You May Not Be Able to Claim Your Facebook Page Username Com. Update: All Pages, regardless of fan count, will be able to register names later this month. See here for details. Warning: before you get too excited about claiming a username for your Facebook Page, you better read the fine print.

Yesterday we reported that Facebook will launch vanity URLs for all on June 13th at 12:01am EDT. And even though there may be some question as to whether usernames are a good or bad thing, we know there's bound to be mad dash to grab these vanity URLs. However, it turns out that there are a few important caveats that might keep you from staking your claim to that coveted Facebook Page username. The Issue A quick check of the FAQs for Facebook Usernames reveals that claiming your Page username is a little bit more complicated than just having a Page prior to the May 31 cut off date.

That's no small feat for many brand names, let alone startups and smaller businesses. Protecting Your Brand What's Next? 5 Lessons Celebrities Can Teach Us About Facebook Pages. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Celebrities have officially taken over social networks and are using them to connect with fans and promote their movies, albums and other products.

The recent redesign of Facebook Pages has presented celebrities with a great opportunity to engage their fan base and amass hundreds of thousands, if not millions of fans. While it seems very few big name celebrities are actually using Facebook as a tool to build their own brands and gather their large followings, there are a few who are actively networking on their Pages. Here are 5 lessons we can learn from them. 1. Be authentic and engaging Vin Diesel: As Adam Ostrow points out, with now over 7 million fans Vin Diesel is the most aggressive and authentic celebrity on Facebook. 2. Lenny Kravitz: Lenny Kravitz, a well-known rock star, has over 825,000 fans on Facebook. 3.

Facebook Pages vs Facebook Groups: What's the Difference? Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group. He's also a national board member of Social Media Club. “Should I create a group or launch a Page?” It's the eternal question that gets asked as often as, “What is Twitter?” At introductory social media training classes. What is a Page on Facebook? In their own words, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn't quite work on Facebook…Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile.”

So, when you become a fan of a brand, a band, a movie, or a person, that information is posted on your wall, and your friends might see it too. To create a fan page, one simply has to go to facebook.com/pages/create.php and create a new page. Value of Fan Pages What’s a Group? Pages vs. HOW TO: Create Branded Promotions on Facebook [500 FREE Invites] You cannot expect your brand to gain traction in social media by simply setting up a blog or a Facebook page. You have engage your audience by participating in the conversation, providing value, and reaching out to potential customers.

On Facebook, this is especially true - a good campaign push can take your brand a long way. With that in mind, Wildfire has created a web tool and Facebook application that can do just that. With a few simple steps, Wildfire will help you create a comprehensive promotional campaign for your brand on Facebook, Ning, MySpace, and your website involving sweepstakes or a user contest. Building a sweepstakes Wildfire campaigns just require entering basic information - when does the promotion start, how long does it run for, the name of the campaign, and the prizes.

The customization features are impressive. Worth the price? Wildfire's services do not come free - the standard campaign costs about $0.99 to $2.99 each day the contest runs. So is it worth the price? New Facebook Pages: A Guide for Social Media Marketers. This post is co-authored by Curtis Hougland and Kristen Vang of Attention. As more and more marketers use Facebook as a key conduit for brands online, it is important to note some of the new changes to their Business Pages.

Following last fall’s overall redesign, these pages will now migrate to the same Wall and tabs design that personal profiles have used. You can explore the new format and follow Mashable on Facebook at Mashable's Facebook page. Following is a rundown of what you need to know: What’s Changing In the redesign, Pages will change from a “box-oriented” design to a “Wall and tabs” design; they will closely mirror the current structure of Personal Profiles. 1. 2. 3. 4.

What’s Not Changing Although the structure and design will differ, Business Pages will maintain the same core functionality as before - the ability to share photos, videos, text, applications and custom content. Opportunities 1. 2. 3. 4. Challenges 1. 2. 3. 4. 5. 6. More business resources from Mashable: 8 Essential Apps for Your Brand's Facebook Page. Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com. Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook Page, the Facebook preferred method for user interaction with a brand, company or public figure.

An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page. To do that, you need a well thought out Page that has some great applications supported by good, relevant content. Here are eight essential apps for your brand's Facebook page: Applications 1. 2. 3. 4. 5. 6. 7. 8. Britney Spears Zappos. The Anatomy of a Facebook Meme. This post is co-authored by Dan Zarrella and Alison Driscoll. Alison is an interactive copywriter and social media consultant who specializes in FacebookFacebook reviews marketing. She authors a blog at alisondriscoll.com. When compared to other social media sites, Facebook has a much larger potential reach for "memes" (ideas that people can't help sharing with their friends) but is quite restrictive on the ways in which these memes can spread.

This post is part of Mashable’s Facebook Week. Facebook pages The best practices method, and the easiest to manage, is a Facebook page with updates to fans; however, this requires populating the page and having relevant content that warrants a page. Pages are typically "bigger" topic-wise, so they aren't really suitable for spreading a single meme; however, a page could be used as a launching point and seeding mechanism for a number of memes. Notes, groups, & events The quick and dirty way to spread things faster is using notes, groups or events. The Facebook Marketing Bible: 24 Ways to Market Your Brand, Comp.

Introduction A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well. However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers – most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists. Facebook offers many ways to get the word out and bring the people in. Contents I. 1. II. 11. III. 18. For the aggressive guerilla marketer, Facebook offers a bevy of viral channels to get the word out to your friends and creatively reach your target audience. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.