Get flash to fully experience Pearltrees
What’s in a Retail E-Mail? - eMarketer
But many of those that had a Facebook or Twitter account did not promote it. Just over one-half of social media participants included links in their e-mail campaigns. Further, less than 30% mentioned their Facebook and Twitter accounts on their company Website prominently. Online retailers that linked to their social media pages in e-mail campaigns were somewhat more likely to also promote them on their Website. Still, the majority of the Internet Retailer top 100 sites (63%) did not link to a social media presence.
Email Surveys and Web Forms Social Sharing
On Demand Marketing, Sales Force Automation and Marketing Automa
Email Service Guide - find your best match by price and capabili
Find the best email provider at the lowest cost. Finding the right email service can be difficult. Don't worry. We have researched over 100 different email hosting plans for you.
Making Your E-Mails Go Viral - eMarketer
Only a few online retailers used both types of links in their e-mail campaigns, and nearly one-half did not offer any link at all for passing on messages. Links to share content with a social network can potentially give messages much more exposure. After all, such e-mails are shared with the subscriber’s entire social network, rather than just a few friends chosen specifically for the purpose. Smith-Harmon found that among those retailers that did provide social network sharing links, Facebook was the clear favorite. Every campaign studied that had a SWYN capability had a link to Facebook.In addition, 22.1% of e-mails were opened and 6.1% were clicked through. Open rates and click-throughs were up slightly from Q4 2008. Deliveries were down. General financial services e-mails were opened most frequently, followed by general business products and services, and credit cards and banks. The least popular categories were apparel, publishing and media, consumer packaged goods and electronics. Click-through rates in January through March 2009 were highest for consumer packaged goods, followed by general financial services and pharmaceuticals.
E-Mail Marketing and Click-Through Rates: Part II - eMarketer
I just asked my friends on Twitter what their first social network was (see their responses) , and most gave a varying degree of responses of web based communities, a few claimed early BBS systems –I didn’t see anyone claim email. Most Get it Wrong: Facebook is not the Largest Social Network People often make the mistake that Friendster, Tribes, or some early social site was the first social network. People also make the mistake that Facebook is the largest social network to date, in reality, the largest social networks are email.
Email: The First –and Largest– Social Network « Web Strategy by
Our customers often ask, "What kind of open rates should companies like mine expect?" and "How many bounces are too many?" and "What’s an acceptable abuse complaint rate?"
Email Marketing Benchmarks & Stats for Small Business | Mail
Two Basic E-Mail Tactics - eMarketer
Nearly all online marketers use e-mail. Studies conducted in January 2009 by two companies also confirm that most behave similarly when it comes to basic tactical decisions. Among marketers surveyed by Smith-Harmon , the greatest percentages said Monday and Tuesday were the most popular days to send e-mail in 2008, presumably because they had the greatest chance of reaching their targets. Thursday and Friday were close behind, while less than one-half as many said Saturday was the most popular day of the week to send e-mail. Smith-Harmon released its findings at about the same time as another company that was researching e-mail and marketing practices. Epsilon reviewed the relationship between subject line length and response rates.
CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally—and 14% do so frequently. Only 5% said they never unsubscribe. “North Americans are receiving a lot of content, and at the same time they're getting more and more selective about the kinds of e-mails they want to receive,” Kevin Mabley of Epsilon told AdAge .
Why E-Mail Subscribers Unsubscribe - eMarketer
Publications Email Performing; New Tactics Abound 05/22/2009
E-Commerce Update: Social Matures, Mobile Mismatched by Sarah Mahoney Yesterday, 12:45 PM While the 100 largest retailers have made plenty of inroads in e-commerce, including an increasingly mature and strategic use of social marketing, there are lots of missing links too, Deloitte's latest analysis finds. ... New Study Follows Kids On Social by Karl Greenberg Yesterday, 12:40 PM
Most retailers’ e-mail marketing programs are holding their own during the economic recession, many even performing better than they were a year ago. At the same time, retailers are employing a variety of tactics to ensure their programs continue to perform well as consumers place strict limits on what they’re spending during these difficult times. These are some of the conclusions of Internet Retailer’s new e-mail marketing survey of 275 web-only retailers, chain retailers, catalogers and consumer brand manufacturers. Compared with last year, 56.4% of retailers report their typical sales conversion rate for an e-mail marketing campaign remains about the same. More than one quarter of survey respondents, though, report conversion is up: 22.8% say up slightly and 3.7% up significantly. Only 17% report conversion is down: 13.7% say down slightly and 3.3% down significantly.