What’s in a Retail E-Mail? With social media presence rapidly becoming a must for online retailers, Email Data Source and Goodmail Systems studied how often retailers were including social media marketing links in their e-mail campaigns. Large majorities of the top 100 companies according to Internet Retailer had a profile on Facebook (79%), Twitter (69%) or both (59%). Formerly hyped technologies such as blogs and RSS feeds were much less popular among these online retail leaders—fewer than one in five used either. But many of those that had a Facebook or Twitter account did not promote it. Just over one-half of social media participants included links in their e-mail campaigns. Online retailers that linked to their social media pages in e-mail campaigns were somewhat more likely to also promote them on their Website.
The e-retailers were more likely to include a less social but perhaps more practical feature in their e-mail campaigns: store locators. Keep up on the latest digital trends. On Demand Marketing, Sales Force Automation and Marketing Automa. Email Marketing for Small Businesses - VerticalResponse. Email Service Guide - find your best match by price and capabili.
Making Your E-Mails Go Viral. Online retailers want their marketing e-mail messages to reach as many eyeballs as possible. Taking advantage of subscribers’ natural desire to share info about a great deal with their friends is one way to do just that. Dedicated links that allow e-mail subscribers to easily “forward to a friend” (FTAF) or “share with your network” (SWYN) are two ways marketers can help their messages go viral. Though social networking is hipper than old-fashioned e-mail forwarding, marketers are much more likely to provide a “forward” link (48%, including those who provide both links) than easy sharing capability (13%, including those who provide both links), according to data from Smith-Harmon. Only a few online retailers used both types of links in their e-mail campaigns, and nearly one-half did not offer any link at all for passing on messages.
Links to share content with a social network can potentially give messages much more exposure. E-Mail Marketing and Click-Through Rates: Part II. According to the “Q1 2009 Email Trends and Benchmarks” report by Epsilon, 94.1% of marketing e-mails were delivered in Q1 2009. In addition, 22.1% of e-mails were opened and 6.1% were clicked through. Open rates and click-throughs were up slightly from Q4 2008. Deliveries were down. (To compare these numbers to figures from a MailerMailer study, see E-Mail Marketing and Click-Through Rates.) How often e-mails were opened and clicked varied with the industry of the sender—and the size of the list. General financial services e-mails were opened most frequently, followed by general business products and services, and credit cards and banks.
The least popular categories were apparel, publishing and media, consumer packaged goods and electronics. Click-through rates in January through March 2009 were highest for consumer packaged goods, followed by general financial services and pharmaceuticals. Never miss a trend. Email Unsubscribe Best Practices for Banks, Credit Unions and Ot. Email: The First –and Largest– Social Network « Web Strategy by. Email Marketing Benchmarks & Stats for Small Business | Mail. Average Email Campaign Stats of MailChimp Customers by Industry There are a lot of numbers in MailChimp's free reports, but you might be wondering how your email-marketing stats compare to others in the same industry.
What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better. MailChimp sends billions of emails a month for more than 10 million users. We only tracked campaigns that went to at least 1000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email-marketing teams. Updated: March 1, 2016 Average Email Campaign Stats of MailChimp Customers by Company Size What’s the average open rate for email-marketing campaigns? Tips for Improving Your Stats When it comes to subject lines, boring works best. Two Basic E-Mail Tactics. Nearly all online marketers use e-mail. Studies conducted in January 2009 by two companies also confirm that most behave similarly when it comes to basic tactical decisions.
Among marketers surveyed by Smith-Harmon, the greatest percentages said Monday and Tuesday were the most popular days to send e-mail in 2008, presumably because they had the greatest chance of reaching their targets. Thursday and Friday were close behind, while less than one-half as many said Saturday was the most popular day of the week to send e-mail. Smith-Harmon released its findings at about the same time as another company that was researching e-mail and marketing practices. Epsilon reviewed the relationship between subject line length and response rates. Overall, shorter subject lines were related to higher open and click rates. eMarketer estimates e-mail ad spending will reach $488 million in 2009, up from $472 million in 2008.
Freshview - Refreshingly Simple Software. Why E-Mail Subscribers Unsubscribe. E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great ROI.”
CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally—and 14% do so frequently. Only 5% said they never unsubscribe.
“North Americans are receiving a lot of content, and at the same time they're getting more and more selective about the kinds of e-mails they want to receive,” Kevin Mabley of Epsilon told AdAge. Most Internet users unsubscribed due to irrelevant content. Never miss a trend. Survey: E-mail marketing | InternetRetailer.com. Most retailers’ e-mail marketing programs are holding their own during the economic recession, many even performing better than they were a year ago. At the same time, retailers are employing a variety of tactics to ensure their programs continue to perform well as consumers place strict limits on what they’re spending during these difficult times. These are some of the conclusions of Internet Retailer’s new e-mail marketing survey of 275 web-only retailers, chain retailers, catalogers and consumer brand manufacturers.
Compared with last year, 56.4% of retailers report their typical sales conversion rate for an e-mail marketing campaign remains about the same. More than one quarter of survey respondents, though, report conversion is up: 22.8% say up slightly and 3.7% up significantly. Only 17% report conversion is down: 13.7% say down slightly and 3.3% down significantly. Buying less “That’s surprisingly low,” Webster says. Controlling the message Securing addresses. Two Basic E-Mail Tactics.