Holiday Web Shoppers Hit Social Networks. US Internet users will be doing plenty of online research about holiday gift giving this year.
Search Til You Drop: Google Launches Hosted Commerce Search For. Searching retail sites can be frustrating at times.
While many retailers try to present product search in a visually appealing way, search can often be slow or difficult to refine. Tonight, Google is making a huge play in retail space with the launch of Commerce Search, a hosted enterprise search product to power online retail stores and e-commerce websites. Google offers a general hosted search product that is used by organizations that want to add customized Google search functionality to their websites.
Google is now entering the vertical space, by the first tailor-made enterprise product, with retail optimized space. There are four key components to thew new search offering for retailers: Keys to E-Commerce Success. Visitors to retail e-commerce sites are most likely to be heading to online stores in order to learn, rather than to shop or buy. iPerceptions’ “Retail/E-Commerce Industry Report Q2 2009” found that 38.6% of e-commerce visitors were at the initial information-gathering phase at the top of the purchase funnel.
According to the report, visitors in the learning phase have a high level of satisfaction with the retail sites studied and more than 85% are able to complete their task. Lower down the funnel, however, sites are less likely to meet the needs of visitors. Task completion rates dropped to 76.9% among respondents who were aiming to shop, and declined further to just 61.5% among those looking to make a purchase at the retail e-commerce sites studied. The most common reason shoppers did not buy was the failure to find what they needed, cited by 34%.
Increasing Online Sales: Simple Usability Problems To Avoid « Sm. Advertisement When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc.
One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales. What should be above the fold on an e-commerce site? As a number of usability studies have shown recently, the fold on a webpage doesn't have to be a barrier to users, and people are willing to scroll down to see more.
However, the area above the fold is the first thing visitors to your website will see, so what should be above the fold? Here are a few suggestions, with e-commerce sites in mind... According to this insightful article from cxpartners, having watched more than 800 user testing sessions, the fold was only seen to be a barrier in three of them, which is a pretty convincing statistic.
Of the three cases where the fold was seen to be a barrier, a strong horizontal lines across the page, roughly around the fold area, was the culprit. It's clear that the majority of web users are used to scrolling to see more content. Why is the area above the fold still important? This is what new visitors will see the first time they arrive at your website, and will have an influence on whether they decide to explore further or not. 15 Common Mistakes in E-Commerce Design « Smashing Magazine. Advertisement Selling online can open up huge new markets for many businesses.
Tv LIVE. The 37 things I want to see on a product page. I’ve been working on a new community-orientated startup lately, which also has an e-commerce / marketplace element to it.
As such it needs some beautiful product pages. Product pages are absolutely crucial to the success of your website. Showcase of Fresh and Well-Designed Online Shops. M-Commerce Is Still in Its Infancy. More than 70 million US mobile phone users will access the Internet from their device in 2009, eMarketer forecasts.
And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go. Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts, read news, find movie times and bank online than to buy products. “A number of retailers and third-party developers have introduced mobile apps that give consumers powerful new shopping tools and added convenience,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “Mobile Commerce: Ahead of Its Time.” Amazon Services - Amazon Business Solutions. Publications SEO or PPC 08/13/2009. 23 Excellent Examples of How to Design Online Stores - Inspect E.
3rd August, 2009 Tom Kenny Articles Online stores can often be confusing and hard to use which can turn potential customers away. There are some very simple things you can do to keep your users focused on your site. Here are some great examples of sites doing just that. CafePress Good use of top navigation, highlighting the relevant section that the user is currently viewing. The Mozilla Store The Mozilla Store creates a fun, creative feel to their online store with related sketches in the header and clear navigation on the left makes it easy to find products.
HMV’s store almost jumps out at you due to the shadows either side of the content. Nerve Music Store Nerve uses an unconventional method of dragging items to the shopping cart on the right but a big ‘Drag Stuff Here’ button above the cart instructs users what to do. Could Your Multichannel Marketing Do More? Today, while many retailers conduct business in multiple channels—brick-and-mortar stores, Websites, catalogs and call centers—few are adept at coordinating the various channels.
That is their loss—literally. In the early days of online shopping, the big retail chains were slow to invest in an e-commerce channel because they thought it would cannibalize their store sales. Eventually they realized the Internet was not a threat, but an opportunity. CHART OF THE DAY: Amazon Runs Away With Retailing. Japan’s Rakuten: Can The Biggest E-Commerce Site You Never Heard. The term “e-commerce” still lacks a universally valid definition, but even if you just bundle B2B and B2C transactions under it, it’s a multi-trillion dollar business globally.
Last year, Nielsen found [PDF] 86% of the global web population made an online purchase already (North America: 92%). For the US alone, B2C sales are expected to grow from $130 billion this year to over $200 billion by 2013 (excluding travel). In North America, Amazon is the 800-pound gorilla in the B2C arena – by very, very far. After the US launch in 1995, the company quickly established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. But although Amazon wins in Canada and Europe, things are not going as well in Asia. Amazon is active in Japan for a good reason: In its last report [JP, PDF], the Japanese government said the country’s online B2C sector grew by 21.7% to over $55 billion in 2007 on a year-on-year basis. 1.
Centros de Estudos e Conhecimento — E-Consulting. Monetization for the Masses from PutACart, a Shopping Cart for t. Sometimes, all you need is a MySpace profile and a dream. And a shopping cart. ToldYa’s Social Media Storefronts: Sell on Facebook, MySpace and. Online shopping and selling is just plain popular. There is a reason why so many people prefer to sell on eBay or Amazon. It's easy and it's simple. Yet the time and resources needed to open up stores on these online destinations can be extensive.
And even if you do open one, you have to draw people to your store as a destination. Social Media Marketing: Sears and Kmart Step It Up. The New Social Engagement: A Visit to Zappos. This post is co-authored by Soren Gordhamer, author of Wisdom 2.0: Ancient Secrets for the Creative and Constantly Connected, and Paul Zelizer, author of Money Makeover 2.0: 5 Steps to Financial Well-being in Today's Economy. Most Mashable readers have probably heard of the online retail company, Zappos. You may have learned of them via Twitter and count yourself among the 400,000+ people that follow the CEO, Tony Hsieh (pronounced Shay but who people refer to as Tony), or from a friend after she had one of the best customer experiences in her life.
Publications Online Ratings, Recommendations and Reviews Influen. Search Insider #Meaningless #Crap. Online Ad Preferences Vary by Age; Discounts Appeal to Everyone. Survey: More than a pretty face. Looks still count, but retailers want more than just aesthetically pleasing pages from their next web site redesign. To build e-commerce sites that drive more traffic and sales, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance, according to Internet Retailer’s latest monthly survey. The survey finds that retailers are as busy as ever updating their web sites, with 49.9% of merchants having rolled out a new design in the past year, including 26.6% in the last six months and 13.3% within 90 days. Improved site optimization is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.
TurnTo On Trusted References For SNC 012309. Retailers Take Note: Video Sells! Every retailer knows the importance of moving product, but online the idea may be taking on a whole new meaning. According to comScore, the number of online shoppers who watched retail videos grew 40% in a single year. Granted, the numbers come from a small base and most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of the new report, Video Usage in E-Commerce: The Best Is Yet to Come.