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US Internet users will be doing plenty of online research about holiday gift giving this year. Shoppers already conditioned to comparison shop, check coupon sites and look for discounts will also be heading to social networks for information—and good deals.
Searching retail sites can be frustrating at times. While many retailers try to present product search in a visually appealing way, search can often be slow or difficult to refine. Tonight, Google is making a huge play in retail space with the launch of Commerce Search, a hosted enterprise search product to power online retail stores and e-commerce websites. Google offers a general hosted search product that is used by organizations that want to add customized Google search functionality to their websites. Google is now entering the vertical space, by the first tailor-made enterprise product, with retail optimized space. There are four key components to thew new search offering for retailers:
Visitors to retail e-commerce sites are most likely to be heading to online stores in order to learn, rather than to shop or buy. iPerceptions ’ “Retail/E-Commerce Industry Report Q2 2009” found that 38.6% of e-commerce visitors were at the initial information-gathering phase at the top of the purchase funnel. According to the report, visitors in the learning phase have a high level of satisfaction with the retail sites studied and more than 85% are able to complete their task. Lower down the funnel, however, sites are less likely to meet the needs of visitors.
When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website.
As a number of usability studies have shown recently, the fold on a webpage doesn't have to be a barrier to users, and people are willing to scroll down to see more. However, the area above the fold is the first thing visitors to your website will see, so what should be above the fold? Here are a few suggestions, with e-commerce sites in mind... According to this insightful article from cxpartners , having watched more than 800 user testing sessions, the fold was only seen to be a barrier in three of them, which is a pretty convincing statistic. Of the three cases where the fold was seen to be a barrier, a strong horizontal lines across the page, roughly around the fold area, was the culprit. It's clear that the majority of web users are used to scrolling to see more content.
Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database. There are tons of mistakes that online retailers make every day, all of them avoidable with a little careful planning.
I’ve been working on a new community-orientated startup lately, which also has an e-commerce / marketplace element to it. As such it needs some beautiful product pages . Product pages are absolutely crucial to the success of your website. They often double up as a landing page, and they must tick all of the right boxes to boost conversions (and reduce bounce rates). However, product pages on a community-powered websites need to go the extra mile. They must help convert visitors into customers, but they must also engage and drive interaction .
E-Commerce websites are often thought of as typically being unattractive or poorly designed. In this post we will feature 35 appealing designs of online shops. Those featured in this post include examples from a variety of different industries and showcase several different styles of design.
More than 70 million US mobile phone users will access the Internet from their device in 2009, eMarketer forecasts.
California Milk Processor Board Keeps Dreaming by Karl Greenberg over 1 hour ago The California Milk Processor Board is extending its dream-themed campaign under its "Got Milk" umbrella. The somnolent campaign continues the idea that, since milk has tryptophan, it is good natural sleep aid if you have a glass before hitting the sack. ... Twitter's Vine App Update Allows More Sharing, Web-Embedded Video by Steve Smith 3 hours ago The version number update to Twitter's video app Vine adds features that marketers could find especially helpful.
3rd August, 2009 Tom Kenny Articles Online stores can often be confusing and hard to use which can turn potential customers away. There are some very simple things you can do to keep your users focused on your site. Here are some great examples of sites doing just that.
The whole is worth more than the sum of its parts.
The term “e-commerce” still lacks a universally valid definition, but even if you just bundle B2B and B2C transactions under it, it’s a multi-trillion dollar business globally. Last year, Nielsen found [PDF] 86% of the global web population made an online purchase already (North America: 92%). For the US alone, B2C sales are expected to grow from $130 billion this year to over $200 billion by 2013 (excluding travel). In North America, Amazon is the 800-pound gorilla in the B2C arena – by very, very far .
Sometimes, all you need is a MySpace profile and a dream.
Online shopping and selling is just plain popular. There is a reason why so many people prefer to sell on eBay or Amazon . It's easy and it's simple. Yet the time and resources needed to open up stores on these online destinations can be extensive. And even if you do open one, you have to draw people to your store as a destination.