Kids. Pluck On Demand | Website Content. How Does Calais Work? Submitted by Anonymous on Tue, 04/08/2008 - 15:55. Calais: Connect. Everything. We want to make all the world's content more accessible, interoperable and valuable. Some call it Web 2.0, Web 3.0, the Semantic Web or the Giant Global Graph - we call our piece of it Calais. What Calais does sounds simple – what you do with it could be simply amazing.
The Core: The OpenCalais Web Service The OpenCalais Web Service automatically creates rich semantic metadata for the content you submit – in well under a second. The tags are delivered to you; you can then incorporate them into other applications - for search, news aggregation, blogs, catalogs, you name it. If you're not familiar with OpenCalais, the Document Viewer is a way to get a quick peek at OpenCalais output. You can also visit our Showcase for examples of how developers have implemented OpenCalais in a variety of ways. The Tools: A Growing Ecosystem of Calais-Enabled Capabilities The "Open" in Calais Having Trouble?
Content Marketing Strategy: 5 Tips. It’s difficult to find much value in content with no strategy behind it. Without a content strategy plan, your intended audience is unlikely to find your copy, let alone read it. During the MIMA Summit last week, the importance of a content marketing strategy was the topic of a session presented by Rachel Lovinger of Razorfish. For this week’s 5 Tips post, I’ve translated some of Rachel’s valuable points into actionable steps for creating an effective content marketing strategy. 1. Discover In a nutshell, do your homework: Research competitors’ content. Whether you’re launching a blog, website or email campaign, determine what information is already out there and how it’s presented. 2. Determine responsibilities. 3. Plan a style guide. 4. Maintain. 5. Respond. What steps would you add to create an effective content marketing strategy? Why marketers must become the new publishers.
One of the great trends were seeing at ITSMA is increased automation of the lead process. It's great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. That metric is going to be critically important as we automate the lead process because nurturing is marketing's special sauce.
We accomplish this feat through content. Improvement through relevanceBy improve I don't mean that we all have to learn to write like Tolstoy. The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. In other words, relevance is the primary measure of success. Identify the target reader. The Content Wild Child: Your New PR Nightmare - Scatter/Gather: Google developing a micropayment platform and pitching newspaper. Google is developing a micropayment platform that will be “available to both Google and non-Google properties within the next year,” according to a document the company submitted to the Newspaper Association of America. The system, an extension of Google Checkout, would be a new and unexpected option for the news industry as it considers how to charge for content online. The revelation comes in an eight-page response to the NAA’s request for paid-content proposals, which it extended to several major technology companies and startups.
It’s surprising, given the newspaper industry’s tenuous relationship with Google, that the company was involved at all. In the document, which you can download here, Google outlines its “vision of a premium content ecosystem” that includes subscriptions across multiple news sites, syndication on third-party sites, accessibility to search, and various payment options, including small fees for access to individual pieces of content (known as micropayments).
Burst Media Online Insights: Findings on Consumer Behavior the I.