Monitoring. Facebook. 2009. Nokia. 5 Tips for Optimizing Your Brand’s Facebook Presence. Steve Coulson is a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media.
So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what? If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success. This post is part of Mashable’s Facebook Week. 1. Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. You'll find the system crops images when generating a thumbnail, losing information around the edge. 2. 3. 1. 2. 3. 4.
60 Minute Brand Strategist - Limited Edition. Innovation playground Idris Mootee: What Is Social Branding? Wha. I remembered talking to a group of senior marketing executives two years ago, the topic was “Branding 2.0 Is to get social” and many were scratching their heads and weren't sure what I was referring to.
To answer the question "what's social branding?” We need to understand what branding is? People involved with a collectivity of brands so as to benefit from the meanings they add to their lives. People will look for signs to represent meanings even if we take brands away. If a brand does not have vital consumer meaning, may be it is not worthwhile investing in its leadership both financially and organizationally. Where do these meaning comes from? Consumers demand more from brands and people online are seeking new ways to connect and be social. Brand is not just visual images and tag lines, it is the collective emotional response to images and experiences. All broadcast businesses are in big trouble, and user-generated videos are just the beginning. CMO Survey: Traditional Branding is 'Broken' - Marketi.
An overwhelming majority (87%) of US CMOs and marketing managers believe branding initiatives need to be more flexible today than in the past. 63% think traditional brand positioning and advertising are losing their effectiveness and are "broken," according to a survey from the Verse Group and Jupiter Research (via MarketingCharts). The research found that marketers believe the current economic crisis is accelerating their need to innovate to find new ways to position brands across delivery platforms, at a time when marketing ROI receives increased scrutiny from company management.
Key survey findings: 62% of marketers say traditional advertising efforts are no longer as effective as they once were in attracting new customers. 62% are seeking breakthrough methods that are more effective than brand positioning. 89% say that marketing is under greater scrutiny than ever before. "They need a compelling narrative to engage the hearts and minds of customers. " Top Priorities for 2009.