IQ Engines. Image Recognition. Jenn-Air Kitchen App Ties Print to Mobile. Susan Kuchinskas | March 28, 2012 | 0 Comments inShare47 Digitas app virtually swaps old kitchen appliances with new for Jenn-Air. High-end appliance manufacturer Jenn-Air lets consumers digitally swap out kitchen appliances with a mobile app created by Digitas. The free DesignVision iPhone application echoes a print campaign. With DesignVision, announced last week at a New York design show, consumers can select a Jenn-Air appliance, position it over the current appliance in the kitchen and snap a photo. Jenn-Air's consumer research showed that its target market would have the technology available and be comfortable with it. According to Chia Chen, SVP of Digitas' North American mobile practice, the agency likes to approach mobile as a way to insert a brand into the moment in consumers' lives where the brand can have impact and deliver value.
DesignVision ties into a four-page, print insert ad running primarily in Architectural Digest. Onswipe Expands Into A Content Distribution Network. Born out of TechStars, Onswipe makes it easy for any publisher, from a new blogger to the NY Times, to transform their content into an immersive experience on the iPad. It delivers a beautiful, app like experience on the web that’s completely built for the tablet.
Still fresh from the release of Onswipe 2.0, the startup has just launched a unifying content network and a brand-new UI. Originally, Onswipe had functioned as a tool, not a network. Today, it is exploding as a content distribution platform, bringing together publishers like Ziff Davis, Stylecaster, Refinery29, the BBC and more. By tapping the Rocketship inside an article, readers can find more interesting content. We’ve always believed that Onswipe is a network of sites—not a tools company that treats each publisher like a silo. With the new content network comes a new UI, with heavier Twitter integration and a Flipboard-esq peel that reveals more information about each publication.
. ➤ Onswipe.
RWD. Jquery. Getting Started with Sencha Touch. QR Codes. Things to Consider When Estimating for a Website Development Project. Do you sell website development services? If so, then you are well aware how difficult it is to keep projects in scope during the website development process. Oftentimes website designers price website development jobs according to the specs initially presented by their client. Unfortunately, the client doesn’t always know everything that he needs/wants until after the project has already been scoped. This leads to website development companies either eating costs or having to have very difficult conversations with customers in order to get paid for the additional functionality and features that clients request during the development phase. I like to refer to this as “scope creep”. This article is going to talk about how we can avoid scope creep OR be prepared to deal with it effectively when it inevitably occurs.
After you’re finished reading this article my hope is that you will be better prepared to estimate your website development projects. Website Development is a Tough Business. C mobileOK Checker.
Android. iOS.