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It's become nearly impossible to leave your house without seeing QR codes scattered everywhere. They're on billboards, in your newspaper, even on your cereal box — enticing you to scan them with your smartphone, and then leading you to who-knows-where on the Web. Where will the QR code madness end?! Two designers set out to find the craziest usage of QR (Quick Response) codes and poke fun at them.
News Top 10 QR Codes Of 2011 Choosing the ‘Top 10′ QR Codes is of course highly subjective, even which criteria to use to make the selection is debatable.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. QR codes have been around since the early '90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers. According to comScore , 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA.
Wikipedia's credence as a fount of reliable knowledge is indubitably dubious. That said, its penchant for community contribution is what's snowballed the site into a go-to digital destination for most online denizens. But forebear of a QR-indexed , former principality? Surely, there's a limit to the social web's reach. Well, come May 19th, that odd, but apt distinction will officially encapsulate Monmouthpedia, née Monmouth, Wales -- an experiment in informational graffiti. The project, originally born from a Bristol-based TEDx talk , has taken half a year for founder John Cummings to execute given the need for County Council and local business support, the installation of a pervasive, free WiFi network and additional article contributions from site volunteers.
cc by-sa 3.0 Dilly Boase You’ve probably heard the saying, “In theory, Wikipedia shouldn’t work, but in practice it does.” Three of the things that contribute to make Wikipedia work are topic-specific WikiProjects (“let’s write about a town), Wikimedia chapters (“let’s organize throughout the United Kingdom”), and unique ideas (“let’s use QR codes to share content”). This week these three things successfully came together to create Monmouthpedia , “The World’s First Wikipedia Town” in Monmouth, Wales . The idea for Monmouthpedia began at a TEDx talk in Bristol when John Cummings, an occasional Wikipedia editor, suggested from the audience that the UK Chapter use QR codes to “do a whole town.”
In the same way that bar codes don't have to be boring , quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful. "Designer QR codes are not only a way to make your 2D barcode stand out, but they also add a more human element to the otherwise cold and techie appearance," says Patrick Donnelly , QR code designer and expert. "This could be the difference between someone scanning your code or not." Take a look through the image gallery for 15 brilliant designs created for a range of businesses from big names such as Disney, little names such as local restaurants and even conceptual ideas.
Dan Wilkerson is a social media project manager at LunaMetrics , a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter @notdanwilkerson or at @LunaMetrics . For years now, marketers, businesses and, well, everybody have touted QR codes as the next big thing.