QR codes

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10 Funniest QR Code Fails. It's become nearly impossible to leave your house without seeing QR codes scattered everywhere. They're on billboards, in your newspaper, even on your cereal box — enticing you to scan them with your smartphone, and then leading you to who-knows-where on the Web. Where will the QR code madness end?! Two designers set out to find the craziest usage of QR (Quick Response) codes and poke fun at them. The result is a new Tumblr called WTF QR Codes "I started taking pictures of them just to capture the ridiculousness," says Brad Frost, a mobile web strategist and front-end designer at digital ad agency R/GA.

The site is a side project for Frost and Craig Villamor, who is the director of mobile user experience at Salesforce. "Using QR codes to drive people to the very TV spots they skip over with DVR isn't just bad user experience, it's insulting," says Frost. The creators of WTF QR Codes have selected the most "WTF," hilarious picks of the website. Image courtesy of WTF QR Codes. Top 10 QR Codes Of 2011. News Top 10 QR Codes Of 2011 Choosing the ‘Top 10′ QR Codes is of course highly subjective, even which criteria to use to make the selection is debatable. What I have done here is pick not only those that were successful in their own way but also those which I hope will give Marketers food for thought and even perhaps some ideas for a future campaign. Here they are in no particular order and click on the titles if you would like to read the original post…. Homefront I have included Homefront not only because of the 30,000 scans in 2 days but because I think the full potential of QR Codes embedded in video games has yet to be fully appreciated by marketers.

QR Code Coin The Royal Dutch Mint’s idea to put a QR Code on legal tender was certainly original but there was not much originality in having the code resolve to a simple ‘Pairs’ type game. Cognac and Kaws This is a great example of a successful international QR Code campaign and also a bit of a puzzle. Marriage Proposal QR Code inShare38. Charles Kaufman 2D or QR Code. WTF QR CODES. MonmouthpediA. 10 Creative Ways to Use QR Codes for Marketing. Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. QR codes have been around since the early '90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers.

According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow. Will QR codes reach widespread public consciousness, or are they destined to be a quirky aside for mainstream promotional campaigns? So, what can marketers do to take customers out of their comfort zones and try something new? 10 Creative Ways to Use QR Codes for Marketing. Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. QR codes have been around since the early '90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers.

Cc by-sa 3.0 Dilly Boase You’ve probably heard the saying, “In theory, Wikipedia shouldn’t work, but in practice it does.” Three of the things that contribute to make Wikipedia work are topic-specific WikiProjects (“let’s write about a town), Wikimedia chapters (“let’s organize throughout the United Kingdom”), and unique ideas (“let’s use QR codes to share content”). This week these three things successfully came together to create Monmouthpedia, “The World’s First Wikipedia Town” in Monmouth, Wales. The idea for Monmouthpedia began at a TEDx talk in Bristol when John Cummings, an occasional Wikipedia editor, suggested from the audience that the UK Chapter use QR codes to “do a whole town.” That challenge was handed to Cummings when the Wikimedia UK chapter backed the idea. He then moved to his home town of Monmouth where he assembled an ad hoc group of supporters who wanted to participate, including the local County Council.

Click image for Monmouthpedia video. 15 Creative QR Codes [PICS] 5 Reasons Your QR Codes are Broken And How to Fix Them. Dan Wilkerson is a social media project manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter @notdanwilkerson or at @LunaMetrics. For years now, marketers, businesses and, well, everybody have touted QR codes as the next big thing. That's largely because QR codes offered a glimmer of the future, a way to bring physical interactions into the much more malleable (and trackable) digital space.

But despite the overwhelming push by marketers to stick a QR code on anything they are publishing, marketing, and eating (yes, eating), there's been increasing skepticism about its real-world use. The skeptics have some pretty good facts on their side. 1. From a marketing perspective, QR codes offer obvious value and they’re easy to create, cheap, trackable, and open up a world of possibilities for consumer-product interactions. 2. 3. However, let’s consider the user's side of things. 4.