Personalized Online Ads & How to Opt-Out
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Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy , data protection and consumer protection laws. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser.
Behavioral targeting
Web bugs
A web bug is an object that is embedded in a web page or email and is usually invisible to the user but allows checking that a user has viewed the page or email. [ 1 ] One common use is in email tracking .
Regulation of Behavioral Advertising
The targeted Internet advertising phenomenon is viewed with growing concern by privacy advocates who fear that controversial practices like behavioral tracking are ripe for abuse.The Network Advertising Initiative
Most content on the Internet - from the latest political news to up-to-the-minute sports scores and stock quotes - is free to consumers. Why? Because of effective Internet advertising. What makes Internet advertising effective is the use of technologies that allow advertising networks, analytics firms, websites, and others to make inferences about consumer tastes and provide relevant content.
Beer ads during football games, cosmetics in women's magazines, trailers for coming attractions in the theaters — these are all examples of advertisers targeting products and services to what they hope is the most suitable audience.
Privacy Matters
The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups who together deliver effective, self-regulatory solutions to online consumer issues.
Digital Advertising Alliance
The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them.
Self-Regulatory Principles for OB Advertising
Google is a participating member of the Network Advertising Initiative and follows the industry privacy standards for online advertising . You can opt out of this cookie, as well as other companies' cookies used for interest-based ads, by visiting the aboutads.info choices page .
Google - Ad Preferences Manager