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Here's the 6 Reasons Why You Don't Know More About VOD Numbers. Some distributors want this to change. Dylan Marchetti, founder of theatrical distributor Variance Films, has worked with several companies on titles’ VOD releases; he calls the lack of of transparency "stunning and infuriating. “I know filmmakers who have been surprised to receive $600 after being on VOD for six months and filmmakers who have gotten $100,000,” he said. “The surprise is not appropriate.

" Some distributors suggest that it may be as simple as a fear of the unknown. "I don't think anyone wants to be the first," said Nancy Schafer, executive VP of Tribeca Enterprises, parent company of theatrical and VOD distributor Tribeca Film. But a lot of distributors don’t. "It's such a simplistic abstraction," says Bowles. "We’re not about bragging," he continues. Bowles also notes that the indie films’ numbers aren’t terribly attractive compared to their studio counterparts.

Still, looking for change? In the meantime, filmmakers can do it for themselves. BOND Strategy And Influence: Marketing Through The Social Graph. Here's the 6 Reasons Why You Don't Know More About VOD Numbers. "Margin Call," "Black Death" Video on demand is the future. So why doesn't anyone want to talk about it? We all know when there's a VOD blockbuster, like Roadside Attractions' “Margin Call” or Magnet Releasing's “Black Death.” However, if extracting the numbers that quantify their success is difficult, getting any information about the thousands of other VOD titles -- the performers that create the averages, which inform the strategies for indie filmmakers -- is impossible.

All of this makes for an awkward reality: As VOD continues to grow across multiple platforms and it becomes the outlet where many indie films will have their best chance of finding an audience, it’s happening with an opacity that denies reality checks. So when will people start sharing VOD numbers? Here’s a breakdown of why you don’t know more about VOD. Because they don’t want you to. “The barrier is a business structure; it's not a technological structure. Today, of course, VOD is big business. On Demand Weekly. VOD SPOTLIGHT on FILMBUFF'S Head of Programming MATT DENTLER. On Demand Weekly's VOD Spotlight highlights stories in the On Demand industry. Adam Schartoff interviews FilmBuff's Head of Programming, Matt Dentler about film festivals, Movies On Demand and how to measure success. Email Adam On Demand Weekly: How did you get started in film? Matt Dentler: I went to film school in Austin, Texas at UT. I took every possible film job you could imagine; from working on sets to volunteering at festivals and film organizations, to working at a video store.

ODW: What persuaded you to leave a prominent film festival like SXSW to join FilmBuff? ODW: There's a trend of films premiering simultaneously at film festivals [SXSW, Sundance, Tribeca, etc.] and on VOD. NICE GUY JOHNNY (FilmBuff) ODW: How has the business of VOD evolved in the past year or so? ODW: Has the business gone in any surprising directions that you didn't anticipate?

ODW: Do you find that VOD has been embraced? CEMETERY JUNCTION (FilmBuff) ODW: What do you think is FilmBuff's greatest obstacle? New York International Auto Show. Taking over the New York Hall of Science. Art Car: The Movie: Felix Alvarado, Daniel Arellano, Dan Aykroyd, Carlton Ahrens: Amazon Instant Video. Charles Swan (Watch before it's in theaters): Charlie Sheen, Jason Schwartzman, Bill Murray, Katheryn Winnick: Amazon Instant Video.

Heartworn Highways. Www.dream13press.com/images/article_10TipsPromoteYourFilm.pdf. Betting the Farm. FilmBuff.