Hurricane Sandy: A Perfect Social Media Storm. It all started with a hashtag. When chatter about Sandy, then a tropical storm, first blew into the northeast, it was quickly affixed with a catchy moniker — and by a government forecaster no less, who declared that the “hybrid vortex” of a hurricane and a winter storm (not to mention Halloween and a full moon) was “inviting perhaps a ghoulish nickname for the cyclone along the lines of ‘Frankenstorm,’ an allusion to Mary Shelley’s Gothic creature of synthesized elements.”
In the days since, the #Frankenstorm went from trending topic to terrible reality, killing more than a dozen people, flooding much of New York City, and leaving hundreds of thousands without power or transportation. From the Super Bowl to the movie theater shootings in Aurora, social media has altered the collective experience of every major news event, providing platforms for both insta-reactions and commentary, as well as news gathering and sharing (and with them, the potential for errors and embarrassment). Blogger, Wordpress, and Tumblr: Which is Best Bet for Your Business’ Blog? In a sea of readily available blogging platforms to choose from, it’s tough to know which one will be the best fit to host a company blog on. How do you know that after a month of use you won’t want to transition over to a different site instead?
Different blogging services offer different things, and your business’s needs may require something very specific, whether it’s the ability to be more focused on written content or photographic portfolio work. There are plenty of platforms you can use, however I am going to focus on the three most popular – Tumblr, Blogger, and WordPress – simply because those seem to be the three that most business owners are curious about trying out.
Tumblr Tumblr is a bit controversial in the world of business blogging. Blogger Blogger inhabits a comfortable middle ground between Tumblr and Wordpress – easier to set up and use than Wordpress, but not as featureless as Tumblr. WordPress Connect: Authored by: Deborah Sweeney See complete profile. The Importance Of Thanksgiving In Social Media. Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn’t use twitter and there is no social media turkey destined to be on anyone’s table this year. Effective social media marketing should come from a spirit of thanksgiving, lower case t.
A sense of gratitude and showing thanks makes connections and relationships that cannot be accomplished using any other type of marketing. Conversing with your customers and prospects is a given, but always being grateful for their shares, comments and likes is where many big brands fail miserably. Our experience as a social media marketing agency, and now a social media software company has shown over and over that consistently responding to your fans and follower connections yields incredible results.
The overlooked portion of “engagement” is often the thanksgiving part. Like this: Like Loading... Business Infographics / #Infografia del stress en el puesto de trabajo. Twitter Personal Branding Q + A #17. Responses to recent tweets by people about personal branding and SEO, rebranding, Facebook and more. Joe Hunter, @joesoldout, twittered: Any SEO experts out there know how I can grow and expand my whack-ass personal brand?
Jacob Share, @jacobshare: If your personal brand relies on an active web presence, especially if you’re using a personal website or blog as your personal branding hub, knowing some SEO is critical to growth.On the one hand, you’ll want to make sure that your website & social media profiles use the keyword phrases that you want to be found for, and that you discuss those topics frequently wherever you publish new content, tweets and status updates. On the other hand, that same knowledge will make it easier to find other people to connect with over those topics, including experts or just people looking for answers who might become clients or refer you to clients. Healthcare Social Media Week in Review: November 19, 2012.
It’s that time of the week again and we’ve got some great articles for you. In this week’s edition of Healthcare Social Media in Review we look at patient engagement, an interview with #HCSM moderator and founder Dana Lewis, and a heartfelt poem to recent Healthcare Internet Hall of Fame inductee Ed Bennett. He is this week’s Healthcare Social Media Week in Review. How quickly emergency services respond during a crisis situation can mean the difference between life and death. In an article written by Hinda Mitchell she suggests that the first 60 minutes are the “golden hour” when it comes to response time and gives 5 Essential Questions for the First 15 Minutes of a Crisis.Have you ever wondered how the weekly #HCSM Sunday night chat session came to be or other #HCSM information? Do you have any additional thoughts on this week’s Healthcare Social Media Week in Review? Connect: Authored by: Stuart Wainstock Stuart Wainstock is a former educator who has taught overseas and in the US.
What’s Holding Social Influence Back? Social Business By Toby Beresford, Published November 22, 2012 What’s holding social media influence scores, of the likes of Klout, Kred and Peer Index, back from wider adoption? At Big Data World Asia I gave a well received talk. In it I argued that there were three reasons: 1. Most businesses are not mature enough in their use of social media.
It tends to be human led (hiring of community managers or social media managers) rather than automated approaches.Strategy is skewed towards a PR agenda – ‘let’s listen, let’s maintain our reputation’ rather than an integrated business agenda “how do our customers want to engage with us on social media?”. 2. There are few industrial scale systems in place to market on social media. 3.
“I am not a number!” In my next post I’ll look at the weaknesses inherent in standard influence scores, and how a leaderboarded solution allows us to rise above them. 64 Pinterest Marketing Tips and Tactics - Infographic. I walked into an electronics store the other day and happened to pass the television department.
The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched. The vibrant colors and high contrast were almost hypnotic. It was only ten years ago and a flat screen TV half that size was $20,000. Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house! The Visual Sharing Addiction Reality television, lifestyle and cooking shows have taken food to new levels of visual and visceral appeal and taking photos of food and sharing them on Facebook or Instagram seems to becoming a standard activity these days.
Generation X and Y would rather watch a video or an infographic in small snack size bites of information than read a paragraph of text. How do you use Pinterest to Market your Business? So How About You? IBM: Companies facing social media conundrum. Network World - IBM issued a report today that found while most companies are accelerating their social media plans, many are struggling to figure out what it all means. The enigma defined: IBM's survey of 1,160 IT professionals shows that while 46% of the organizations increased their social technologies investments in 2012, only 22% believed that managers are prepared to incorporate social tools into their daily practices.
In addition, two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. MORE: Gartner: 10 critical IT trends for the next five years BACKGROUND: Gartner: How big trends in security, mobile, big data and cloud computing will change IT Big Blue suggests a number of strategies for organizations to better evolve into social enterprises, including: • Management must provide an infrastructure for engagement -- setting up forums, team rooms and collaborative spaces.
How to Get More out of Your Social Sharing Buttons. Social media sharing buttons are maybe the simplest and most under-rated evolution on the web in recent years. Twitter’s “Tweet” button and Facebook’s “Like” button took sharing from a complicated cut and paste to a low friction simple click and share. I introduced them to my blog very soon after they were introduced and noticed the increase in traffic immediately.
The pace of the evolution of social media is so fast that we forget that they were only introduced in 2010 with Facebook’s official like button appearing in April of 2010 and Twitter’s button released in August, 2010. These opened up a Tsunami of sharing with recent figures showing that there are more than 3.2 billion likes on Facebook and over 400 million tweets on Twitter per day! The bulk of sharing on the social web is now driven by these ubiquitous buttons. The Importance of Social Sharing Buttons Until recently, publishers had two choices when working with social sharing buttons Go to all of the different social networks.
6 Ways To Find and Share Content That Gets Clicks. Digital Marketing Journal. The 10 Most Popular Facebook Marketing Presentations. 49Share 175Share 1.8KTweet 373Share 9Share 373inShare Jeffbullas's Blog Internet Marketing The 10 Most Popular Facebook Marketing Presentations Written by Jeff Bullas - 14 Comments Categories: Facebook, Facebook Marketing Content marketing is one of the most powerful ways to engage your target audience. Often the content that we have on our computers that should be shared with the world to promote your brand remains hidden and offline. YouTube, Facebook and Twitter are well known social media and social networking channels that can help spread your content and ideas. Slideshare is an often forgotten and undiscovered social media platform where you can upload your PowerPoint presentations and make them visible to the world wide web. The power of Slideshare is that it is easy for people to spread your visual ideas by Here are some popular Slideshare presentations on Facebook Marketing. 1.
Brand Invite orAd – 75%Friend – 59%Search – 49% The 5 Key Tools for Effective Facebook Marketing 2. 3. 4. 5. 6. The Growth of Social Media and Ecommerce – Does It Work? Purchasing behaviour has shifted over the years due to technology changing, people having less time, the impact of the recession and a whole lot of other reasons. So with the trend of more people going online to compare products and make purchases – how important is Social Media for the Online Retailer today? Earlier this year I read some interesting information from Business Insider, which really did back up the importance of getting your Social Media Strategy in place if you are going to continue to compete online.
The information started out asking why use a mix of Social Media and Ecommerce? – also know as Social Commerce. There are a whole variety of answers to this including: To Increase SalesEnhancing Customer ServiceGenerating more advertisingAcquiring more leadsTo keep up to date with Innovation Who am I trying to attract through Social Networks? Research the platforms that your prospects use Research Keywords Provide Content of value – not the hard sell Measure It. Connect: The ... Social Media Infographics / How Do Hospitals Use Social Media? #INFOGRAPHIC.
How Social Media Impacts SEO – Complete Guide. It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy. SEO is not dead. and also, Social Media is not going to replace SEO.
SEO will always be around but social media will have a huge impact on search engine rankings in the coming years. In this post, I will talk about few popular social media sites and how they impact SEO. 1) Google Plus: When Google launched Google + last year, the main idea was to make personalized search more social and around your social circle.
Or, if your Google Plus friends like a certain theatre, it is more likely to come up higher in your Google search. How To Use Google+ To Increase Traffic To Your Website: c) Increase Traffic on Your Website: Whenever someone visits your website, all of his/her visits are recorded into Google Web History. Read: 12 Most Effective Social Media Automation Tools for Business. Few would sanely argue today that social media for business is a waste of time. It’s the most cost-effective and direct means of communicating and interacting with your customers, colleagues, and connections. Like it or not, social networking is here to stay. For most businesses, being involved with Facebook, Twitter, LinkedIn, etc. is an imperative — not a potential marketing idea.
The only problem is that staying active on the social web can be incredibly taxing on your time. Enter social media automation… Many tools have arisen in the last several years that make it easier for business professionals to maintain an active web presence and still run their businesses. Okay, I know what you’re thinking. 1. This tool is the great dashboard of social media. 2. Triberr is the blogger’s dream come true. 3. Dlvr.it is probably the simplest automation tool. 4. Buffer is a neat little content distribution tool for Twitter. 5. 6. 7. 8. 9.
This tool serves as a sort of social media CRM. 10. 11. 4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy. Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales. As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and each other through their channels.
But when it comes to Facebook and Twitter, you’re still presented with some pretty clear obstacles. How do you encourage more visits to your page? Even if you get visitors, how long will they stay before something else draws them away? Will users who engage with a status update or other piece of content continue to discuss after an initial post? Social Networks have an Identity Challenge Social networks have an identity problem. Online communities, on the other hand, arrange themselves around clearly defined goals, messaging and values. 1. There’s a mess of data on social networks. 2. 3. Practical Guidance: The Use of Social Media In Oncology Practice. Journal of Oncology Practicejop.ascopubs.org JOP September 2012 vol. 8 no. 5 e114-e124 Copyright © 2012 by American Society of Clinical Oncology + Author Affiliations Corresponding author: Don S.
Dizon, MD, Massachusetts General Hospital, Gillette Center for Women's Cancers 55 Fruit St, Yawkey 9E, Boston, MA 02114; e-mail: donstevendizon@gmail.com. Abstract The penetration of social media into modern society has become a worldwide cultural phenomenon. Accepted April 23, 2012. Articles citing this article Advertisement Advertisement AdvertisementAdvertisement. White-paper-How-fashion-retailers-use-social-media.pdf. #Pinterest for Business Is Here. 7 Smart Tips to Better Blog Commenting. Others Infographics / Green Graffiti #INFOGRAPHIC. La Marque face aux Bad Buzz – Les réseaux sociaux : outils d’influence et de sociabilisation.
Big Data + Social Media Wins Elections (and Clients!) Aligning SEO Strategy With Your Social Media Strategy | SEO and Social Media Marketing. The One Thing Most Social Media Marketers Forget [Plus Infographic] 6 Tips to Make an Awesome Impact with Social Media. Staggering Facts, Figures and Statistics about Facebook - Infographic. Is Social Media Bad For Business? How to Schedule your Pins on Pinterest. DHS tries monitoring social media for signs of biological attacks. Tips for Handling Negative Comments and Trolls on Social Media. One Thousand Facts, Figures and Statistics About Social Media. Database Error. Database Error. Personal Branding on LinkedIn: 10 Mistakes to Avoid. We're Hiring: Join the SocialMedia.org Community Team. Google Have Big Plans for Authorship- You Should Too. 5 Ways to Turn Twitter into Your Most Powerful Social Media Tool. From reviews to social media: why your online brand is so important. 5 sure-fire ways to piss off a blogger. What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing?
8 Steps to Global Business Success Powered by Social Media. 72 Fascinating Social Media Marketing Facts and Statistics for 2012. American Apparel CEO Says Social Media Troubles Caused by “25 Bloggers Who Blew Up” Skyfall is the first social media Bond movie. Social Media Marketing on a Shoestring Budget. 8 Things to Consider When Planning Your Company’s Social Media Strategy. Waze Now Lets You Know When Your Friends Will Arrive. Guest Post: Your Money is in Your List! | Walmart Kicks Off 12 Days Of Giving On Facebook. Is Google looking beyond NFC? Reportedly prepping plastic Wallet cards. Doctors rate doctors in HealthTap’s medical quality project. Phisco Marketing: Creative Ways to Use Pinterest For Business.
Yelp: 45 Percent Of Searches Come From Our Mobile Apps. Facebook brings keyword search to App Center. Facebook’s Next Money Maker? Its Version Of AdWords In Its New App Center Search. When to Post to Facebook and Twitter: Do Your Own Research. 50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] LinkedIn Now Has 187 Million Members. What Employees Really Do on Company Technology. Digital Citizenship. How to Write a Business Thank-You Note. Facebook tests free wifi hotspots in exchange for check-ins | Internet & Media. Tumblr not limited to fanciers - Voices - Voices. Algorithm Predicts Circles of Friends Using Contacts Data. Using Twitter for Link Relationships - Whiteboard Friday. Video: Negative Social Media Is Killing Your Brand. Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices. Google Analytics: New Cost Data Tool Calculates ROI Across Channels.
Transplant hope: Use social media to save lives. LinkedIn’s one-click endorsements are crazy popular. Médias sociaux : la Montréalaise Nexalogie s'associe à HootSuite. The Social Solutions Collective. Infographic: 5 Million Users - Social Media Management. Gigya launches partner ecosystem to turn social, gamification into cash. Today's Social Business (INFOGRAPHIC)