Hurricane Sandy: A Perfect Social Media Storm. It all started with a hashtag.
When chatter about Sandy, then a tropical storm, first blew into the northeast, it was quickly affixed with a catchy moniker — and by a government forecaster no less, who declared that the “hybrid vortex” of a hurricane and a winter storm (not to mention Halloween and a full moon) was “inviting perhaps a ghoulish nickname for the cyclone along the lines of ‘Frankenstorm,’ an allusion to Mary Shelley’s Gothic creature of synthesized elements.” In the days since, the #Frankenstorm went from trending topic to terrible reality, killing more than a dozen people, flooding much of New York City, and leaving hundreds of thousands without power or transportation. From the Super Bowl to the movie theater shootings in Aurora, social media has altered the collective experience of every major news event, providing platforms for both insta-reactions and commentary, as well as news gathering and sharing (and with them, the potential for errors and embarrassment).
Blogger, Wordpress, and Tumblr: Which is Best Bet for Your Business’ Blog? In a sea of readily available blogging platforms to choose from, it’s tough to know which one will be the best fit to host a company blog on.
How do you know that after a month of use you won’t want to transition over to a different site instead? Different blogging services offer different things, and your business’s needs may require something very specific, whether it’s the ability to be more focused on written content or photographic portfolio work. There are plenty of platforms you can use, however I am going to focus on the three most popular – Tumblr, Blogger, and WordPress – simply because those seem to be the three that most business owners are curious about trying out.
Tumblr Tumblr is a bit controversial in the world of business blogging. Blogger Blogger inhabits a comfortable middle ground between Tumblr and Wordpress – easier to set up and use than Wordpress, but not as featureless as Tumblr. WordPress. The Importance Of Thanksgiving In Social Media. Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected.
Not the way you might think. The Pilgrims didn’t use twitter and there is no social media turkey destined to be on anyone’s table this year. Effective social media marketing should come from a spirit of thanksgiving, lower case t. A sense of gratitude and showing thanks makes connections and relationships that cannot be accomplished using any other type of marketing. Conversing with your customers and prospects is a given, but always being grateful for their shares, comments and likes is where many big brands fail miserably. Business Infographics / #Infografia del stress en el puesto de trabajo. Twitter Personal Branding Q + A #17. Responses to recent tweets by people about personal branding and SEO, rebranding, Facebook and more.
Joe Hunter, @joesoldout, twittered: Any SEO experts out there know how I can grow and expand my whack-ass personal brand? Jacob Share, @jacobshare: If your personal brand relies on an active web presence, especially if you’re using a personal website or blog as your personal branding hub, knowing some SEO is critical to growth.On the one hand, you’ll want to make sure that your website & social media profiles use the keyword phrases that you want to be found for, and that you discuss those topics frequently wherever you publish new content, tweets and status updates.
On the other hand, that same knowledge will make it easier to find other people to connect with over those topics, including experts or just people looking for answers who might become clients or refer you to clients. Healthcare Social Media Week in Review: November 19, 2012. It’s that time of the week again and we’ve got some great articles for you.
In this week’s edition of Healthcare Social Media in Review we look at patient engagement, an interview with #HCSM moderator and founder Dana Lewis, and a heartfelt poem to recent Healthcare Internet Hall of Fame inductee Ed Bennett. He is this week’s Healthcare Social Media Week in Review. What’s Holding Social Influence Back? Social Business By Toby Beresford, Published November 22, 2012 What’s holding social media influence scores, of the likes of Klout, Kred and Peer Index, back from wider adoption?
At Big Data World Asia I gave a well received talk. In it I argued that there were three reasons: 1. 64 Pinterest Marketing Tips and Tactics - Infographic. I walked into an electronics store the other day and happened to pass the television department.
The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched. The vibrant colors and high contrast were almost hypnotic. It was only ten years ago and a flat screen TV half that size was $20,000. Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house! The Visual Sharing Addiction Reality television, lifestyle and cooking shows have taken food to new levels of visual and visceral appeal and taking photos of food and sharing them on Facebook or Instagram seems to becoming a standard activity these days. IBM: Companies facing social media conundrum. Network World - IBM issued a report today that found while most companies are accelerating their social media plans, many are struggling to figure out what it all means.
The enigma defined: IBM's survey of 1,160 IT professionals shows that while 46% of the organizations increased their social technologies investments in 2012, only 22% believed that managers are prepared to incorporate social tools into their daily practices. In addition, two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. MORE: Gartner: 10 critical IT trends for the next five years BACKGROUND: Gartner: How big trends in security, mobile, big data and cloud computing will change IT Big Blue suggests a number of strategies for organizations to better evolve into social enterprises, including: • Management must provide an infrastructure for engagement -- setting up forums, team rooms and collaborative spaces.
How to Get More out of Your Social Sharing Buttons. Social media sharing buttons are maybe the simplest and most under-rated evolution on the web in recent years.
Twitter’s “Tweet” button and Facebook’s “Like” button took sharing from a complicated cut and paste to a low friction simple click and share. I introduced them to my blog very soon after they were introduced and noticed the increase in traffic immediately. The pace of the evolution of social media is so fast that we forget that they were only introduced in 2010 with Facebook’s official like button appearing in April of 2010 and Twitter’s button released in August, 2010. 6 Ways To Find and Share Content That Gets Clicks. Digital Marketing Journal. The 10 Most Popular Facebook Marketing Presentations. 49Share 175Share 1.8KTweet 373Share 9Share 373inShare Jeffbullas's Blog Internet Marketing The 10 Most Popular Facebook Marketing Presentations Written by Jeff Bullas - 14 Comments Categories: Facebook, Facebook Marketing Content marketing is one of the most powerful ways to engage your target audience.
The Growth of Social Media and Ecommerce – Does It Work? Purchasing behaviour has shifted over the years due to technology changing, people having less time, the impact of the recession and a whole lot of other reasons. Social Media Infographics / How Do Hospitals Use Social Media? #INFOGRAPHIC. How Social Media Impacts SEO – Complete Guide. It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy. 12 Most Effective Social Media Automation Tools for Business.
Few would sanely argue today that social media for business is a waste of time. It’s the most cost-effective and direct means of communicating and interacting with your customers, colleagues, and connections. Like it or not, social networking is here to stay. For most businesses, being involved with Facebook, Twitter, LinkedIn, etc. is an imperative — not a potential marketing idea. 4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy. Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales.
As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and each other through their channels. But when it comes to Facebook and Twitter, you’re still presented with some pretty clear obstacles. Practical Guidance: The Use of Social Media In Oncology Practice. Journal of Oncology Practicejop.ascopubs.org JOP September 2012 vol. 8 no. 5 e114-e124 Copyright © 2012 by American Society of Clinical Oncology + Author Affiliations. White-paper-How-fashion-retailers-use-social-media.pdf. #Pinterest for Business Is Here. Pinterest, the online virtual dream board, has officially opened the doors for business.
Up to now, the brands represented on Pinterest had been making due with the same user accounts as everyone else on the pinboard site. On Wednesday, Pinterest showed its love for business with a way to convert existing accounts to the new business accounts, tools, tips, and new terms of service. 7 Smart Tips to Better Blog Commenting. One simple way to build traffic for your blog is by commenting to other blogs. Yet it's proven a smart strategy, but some people still leave their comments, mindlessly. Others Infographics / Green Graffiti #INFOGRAPHIC. La Marque face aux Bad Buzz – Les réseaux sociaux : outils d’influence et de sociabilisation.
6inShareinShare6 Ronan Boussicaud et Antoine Dupin sont des blogueurs que j’ai plaisir à suivre depuis plusieurs années. Ils ont en commun une parfaite connaissance des médias sociaux et de la psycho-sociologie appliquée, et ils ont eu la bonne idée de travailler ensemble sur un projet d’envergure : un bouquin. Big Data + Social Media Wins Elections (and Clients!) If the 2008 presidential election revealed the power of social media in politics, the 2012 presidential election demonstrated its ability to provide essential demographic data.
Aligning SEO Strategy With Your Social Media Strategy. The One Thing Most Social Media Marketers Forget [Plus Infographic] 6 Tips to Make an Awesome Impact with Social Media. Staggering Facts, Figures and Statistics about Facebook - Infographic. Is Social Media Bad For Business? How to Schedule your Pins on Pinterest. So you’ve heard the buzz about Pinterest, set up your account and optimized your Pinterest page. DHS tries monitoring social media for signs of biological attacks. Tips for Handling Negative Comments and Trolls on Social Media. Some of us are more sensitive than others. One Thousand Facts, Figures and Statistics About Social Media. Database Error. Database Error. Personal Branding on LinkedIn: 10 Mistakes to Avoid. We're Hiring: Join the SocialMedia.org Community Team.
Google Have Big Plans for Authorship- You Should Too. 5 Ways to Turn Twitter into Your Most Powerful Social Media Tool. From reviews to social media: why your online brand is so important. 5 sure-fire ways to piss off a blogger. What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing? 8 Steps to Global Business Success Powered by Social Media. 72 Fascinating Social Media Marketing Facts and Statistics for 2012. American Apparel CEO Says Social Media Troubles Caused by “25 Bloggers Who Blew Up” Skyfall is the first social media Bond movie. Social Media Marketing on a Shoestring Budget. 8 Things to Consider When Planning Your Company’s Social Media Strategy. Waze Now Lets You Know When Your Friends Will Arrive. Guest Post: Your Money is in Your List! Walmart Kicks Off 12 Days Of Giving On Facebook.
Is Google looking beyond NFC? Reportedly prepping plastic Wallet cards. Doctors rate doctors in HealthTap’s medical quality project. Phisco Marketing: Creative Ways to Use Pinterest For Business. Yelp: 45 Percent Of Searches Come From Our Mobile Apps. Facebook brings keyword search to App Center. Facebook’s Next Money Maker? Its Version Of AdWords In Its New App Center Search. When to Post to Facebook and Twitter: Do Your Own Research. 50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] LinkedIn Now Has 187 Million Members. What Employees Really Do on Company Technology. Digital Citizenship. How to Write a Business Thank-You Note. Facebook tests free wifi hotspots in exchange for check-ins. Tumblr not limited to fanciers - Voices - Voices. Algorithm Predicts Circles of Friends Using Contacts Data. Using Twitter for Link Relationships - Whiteboard Friday. Video: Negative Social Media Is Killing Your Brand. Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices.
Google Analytics: New Cost Data Tool Calculates ROI Across Channels. Transplant hope: Use social media to save lives. LinkedIn’s one-click endorsements are crazy popular. Médias sociaux : la Montréalaise Nexalogie s'associe à HootSuite. The Social Solutions Collective. Infographic: 5 Million Users - Social Media Management. Gigya launches partner ecosystem to turn social, gamification into cash.
Today's Social Business (INFOGRAPHIC)