Press Release Hooks: How to Write Catchy Subjects, Headlines and Leads. Lights, Camera, Social Sentiment. It’s that time of year. The temperatures are dropping, the sales are in full swing and the movie companies – well, they’re fighting for our attention. But there’s a new twist on the old box office. Crowning a winning film each weekend used to be as easy as counting ticket sales; the one with the largest number of receipts won. But today, movie studios can go one step deeper and get to “the voice of the crowd.” USC Annenberg Innovation Lab and IBM teamed up to use big data for real-time social sentiment analysis in a project called the Social Sentiment Index. Using IBM InfoSphere Streams, which enables real-time analytics processing, the Index combines sophisticated analytics and natural language processing technologies to assess opinions – whether positive, negative or neutral – shared in millions of public tweets.
It should come as no surprise that “Twilight” led the pack, by far. That’s the power of big data. Related Information. 5 Reminders About Internet Marketing - Gadzoog. 2013: Adding Context to Content. Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.
We’ve spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finally many of us are starting to listen (though they’ve been listening to each other for quite some time now). It’s also given brands and businesses a platform from which to speak. The next step—it’s time to use what we’ve learned. Here’s where content marketing moves into context marketing. High traffic and social engagement don’t amount to much and provide very little ROI if it’s not done in the proper context. Here’s where to watch for in 2013: 1) Personalized mobile commerce. 2) Reporting for marketers by marketers. 3) Location-based marketing. 4) “Promoted” content. 5) Corporate social training. If you have thoughts to share about this post, I’d love to hear it!
Small Businesses Adopting Online Marketing: Forrester. Small and midsize businesses have dramatically changed their marketing practices to adapt to changing buyer behaviors in a Web-centric world, and the new generation of top performing businesses has embraced online marketing with open arms, according to a Forrester Consulting study.
The report, commissioned on behalf of Act-On, a provider of cloud-based integrated marketing automation software, found SMBs are less likely to use scalable, cost effective digital techniques – like email and webinars – than their large enterprise colleagues. Overall, SMBs are investing more in marketing than large enterprises, with 61 percent reporting spending more than the large enterprise average. While just 18 percent of respondents said they were using software to automate their demand management processes-- less than half the deployment rate reported by larger enterprises-- businesses that have adopted marketing automation are having more success with digital marketing tactics.
» The Sad and Undeniable Truth: Marketing Will Never Be the Same after Steve Jobs SpeakerSearch. Select Menu CAL Entertainment Blog michael terpin headshot1 (1) Dec 6, 2012In: (C) Frank Siciliano ← Michael Terpin judycarter → Three Great Infographic Creation Tools #egographic. My Advice? Pay a Designer for Most Infographics If You Can I’m a fan of is paying designers to do what they do. My motto in general is pay people for things you’re not good at, or things that can be safely delegated, as soon as you can afford to do so. I’m no good at cleaning my house, and if I did, I don’t have the time. And so, if I was going to make a full-fledged infographic, meant to convey information, promote me or my company, and share relevant data, I’d write a check to a designer to make one for me.
We’ll come back to how to find an infographic creator within your budget soon. However, this week, I’m making what I call an “Egographic”. You Read Right. An egographic just a visual representation of an idea I’m trying to convey. My research,My interpretation of someone else’s researchSpecially created for my favorite folksThat sort of me thing While my observations are based in science, I don’t care to share that part of it. There are tons of options out there. So good to see you! Online and Offline Marketing Tips to Improve your Company's Search Engine Ranking. Technology and the Internet continues to evolve. “There are now 2.3 billion internet users worldwide, which is nearly a third of the world’s population and that number is growing at 8% per year,” according to a recent Forbes post.
And a large portion of Internet users engage in search activities when it comes to learning more about people, places, products and companies. Multinational corporations, such as Google, which provide Internet-related products and services (including internet search) are focusing their attention on delivering the best search results to online users. Through various algorithms and techniques, Google and its competitors attempt to push popular and legitimate businesses that meet respective search queries to the top ranks of their results. For a company to achieve a high search engine page ranking when queried, it must build a strong brand online and off-line to enhance favorable SEO signals. 1. 2. 3. . — YFS Small Business Contributors. What is a Customer? 5 Actionable Content Marketing Tactics to Improve Your SEO.
Yes, page one ranking is still important, but the beauty of search now lies in the content of the searcher. Recent research by Content Marketing Institute and Marketing Profs finds 91% of B2B marketers use content marketing to effectively engage with their audience. The reason? Consumers trust content over advertising. But, they have to find you first. So what can you do to set yourself up for success?
Content Marketing How To: 5 Actionable Tactics to Improve Your SEO 1. You wouldn’t build a house without first creating a blueprint, would you? If you need help getting started, check out R2integrated's content strategy and development team. 2. Yup, I said it. 3. Unless you are living under a rock, you know the importance of Google+ from a SEO perspective. 4. I don’t agree with some recent conversations around stale blog content. 5. I get it.
Questions? Why Black Friday is Overrated and Cyber Monday Rules | National Positions Blog. Black Friday is the most famous day in American shopping history. But is it overrated? We think so. For years, the day after Thanksgiving has been all about outrageously long lines at Sears, Wal-Mart and every mall in the country. We’ve watched crazy YouTube videos of angry consumers getting into brawls as a way to foster the holiday spirit. Think again. Did you know that Cyber Monday sales in 2011 accounted for $1.25 Billion in one day alone, while Thanksgiving and Black Friday combined to generate $1.3 Billion? All told, 106.9 Million users visited online retail sites during Cyber Monday last year, and even more will do it in 2012. And that’s sounds good to us. Here at National Positions, we’re always looking out for the latest trends in online consumer behavior. By nationalpositions.com Embed this image on your site: Internet Marketing Articles.
2013 B2C Content Marketing Benchmarks, Budgets, and Trends. Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute. Among the highlights of the "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" study: B2B marketers use social media more often than their B2C counterparts; however, B2C marketers consider it more effective (57% of B2C marketers think social media is effective vs. 49% of B2B marketers).
On average, B2C marketers use four social media platforms, compared with five used by B2B marketers. On average, 28% of B2C marketing budgets are allocated to content marketing, and 55% of consumer marketers plan to increase their content marketing spend. B2C Content Marketing Tactics Effectiveness of Tactics. Social Media Marketing - 10 Inspiring Infographics. In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die.
Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members. The world’s obsession with anything social online has given marketers access to networks that are instant in response, multi-media rich and ever challenging. Some Social Network Surprises Some surprising results and unexpected networks and social media platforms have made their mark this year . Tumblr is now attracting over 90 million unique visitors every monthStumbleUpon driving over 50% of all social network trafficYouTube is attracting 50% more views than 2010 and threatening traditional TV advertising and marketing 1. Via: Online Schools 2. 3. 4. 5. 6. 7. 8. 9. 10.
Read More Image by BirgerKing 1,241inShare. Twitter + Random Acts of Kindness = A Successful Social Campaign. Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke to the dilemma one morning this October, he got some support from an unexpected source. After reading a tweet about his irritation, Edge Shave Gel sent him enough cereal that it should be a very long time before he runs out again. "I’m still eating the cereal they sent me, so the positive brand association continues," says Berkowitz. Since September, 234 people have benefited from similar random acts of kindness from the @EdgeShaveZone Twitter account. As part of Edge's Anti-Irritation Campaign, a team of two devotes its full-time efforts to seeking, responding to, and relieving irritation across Twitter, much of which is conveyed using Edge's #soirritating hashtag.
The team has given out everything from iPads and computers to megaphones and dancing panda YouTube videos in their efforts to "solve irritation. " Using Twitter, Not Changing Twitter Getting the Word Out. 5 Truths the Boss Needs to Know About Social Media Marketing. For those of us who eat and breathe social media for a living, it is a no-brainer. What about the skeptical company head who just doesn’t quite get social media? Can he or she be swayed to adopting a social media campaign for their business, a program that could lead to both increased brand exposure and better return on investment (ROI)? As many social media professionals and those employees who are in-house and wish their company was more social can point out, selling the top individual at the business can be challenging at times.
The biggest snafu in instituting a social media campaign is oftentimes that the person in charge of the company reports they can’t see any clear ROI with such efforts, therefore, why waste the time in the first place? If you have found resistance to getting a social media campaign off the ground either at your company or with businesses you have reached out to in order to provide such services, there are some things in your favor. Be sure to note: Truth #1. Content Marketing: The Online Bicycle Wheel of Fortune. As a keen cyclist, I like to think of content marketing in much the same way as I do a bicycle wheel. It’s the most efficient way to propel your business along the road to profitability and despite being made up of incredibly light components, has strength to support the weight of your entire marketing strategy. The Hub The hub of the wheel is your corporate blog. This is the center point where you hang all your other marketing spokes from. You cannot build a wheel without a hub, so before you spend a single penny or invest any time on content marketing, you should make sure your blog is in good shape.
Check out this recent post on Business 2 Community that will help you ensure your corporate blog does the business. The spokes represent all of the other content marketing channels you wish to communicate with. The Spokes Blogged Content: Your blog is the delivery mechanism for your blog posts. Webinars/Events: Nothing is more engaging than real-time conversations. The Rim The Tire The Brakes. 19 Revelations from a Social Media Marketing Blogger. When I discovered social media for the first time and saw its potential as a marketing medium to amplify content, spread stories and brand messages, I was excited.
Social media became my shiny new toy. Four years later after logging onto Facebook for the first time, I am still as passionate as ever about social networks and the democratization to marketing and publishing that they bring. Is Ignorance Bliss? Many businesses are now discovering its potential. Maybe it is a generational issue or just plain ignorance and contentment with the status quo. The challenge for the social media naysayer’s though is that new “upstarts” are disrupting their business models and threatening to put them out of business. The Interview This is an interview that I had recently with the print magazine “Search Marketing Standard” which was published in their summer edition.
It is now online here for tweeting, Google plussing and Facebook and LinkedIn sharing. Question #1. Question #2. Question #3. Question #4. What's Your. How to Build a Targeted Twitter Tribe of 100,000. Twitter remains an enigma for many bloggers and businesses. Many questions are asked. What can I do with 140 characters? What is the point of tweeting? How can I use if for marketing? Should I check all the people who follow me before following back? These and many other questions bedevil the casual Twitter user who often thinks that social media marketing only revolves around the Facebook universe. Social media marketing at scale includes particip1ating on as many social networks as possible that are relevant to your target audience. On Twitter one or two tweets per day with a random message to 200 followers is not going to cut the marketing mustard.
Twitter is growing and gaining traction rapidly which stems1 partly from last years inclusion in Apples’s new mobile operating system and is now embedded in its mobile menu system. On social media it is important to listen and engage. This will give you the reach you need to continue to scale. How do you do that? This is quick to do. 6 Steps To The Most Productive Morning Ever. 5 Ways to Make Money with Your Twitter Account. KenHerron : .@maoneill explains how... Turbocharging your Business with Social Media Marketing. Chief Marketer 2012 Social Marketing Survey: Lots of Choices, Lots of Trials. The One Thing Most Experts Don't Tell You About Social Media Marketing.
Six things you should think about before starting social media marketing. Marketing your way out of commodity status – Understanding, Innovation & Inbound Marketing. Newspaper Websites With Paywalls Doubled in a Year [INFOGRAPHIC] How to Create a Successful Visual Social Media Marketing Campaign: Case Study.