When is iCloud going to be more reliable? — Apple News, Tips and Reviews. Zapd Creates Instant Websites Using Your iPhone. What are your options when you want more than a 140-character tweet, but have no interest in maintaining a blog or building a website?
Zapd, a free app for iPhone, lets people create mini-websites from their phones in about a minute. The simple, blog-like sites are places to post images, text and links. Square: We’re going to be the “remote control for commerce” Square has been a darling of the startup world since launching service in 2010.
Now, as the mobile payment company looks ahead to 2013, it thinks it is poised to become a household name and a global brand, bolstered by support from ubiquitous partners such as Starbucks along with millions of other smaller merchants. “In 2013, Square Wallet will become an every day utility that Americans will use to drive commerce decisions,” said Keith Rabois, Square’s COO in an interview with GigaOM. “It will become their remote control for commerce.” Square had an amazing run in 2012, growing its merchant base from 1 million to 3 million while its annualized processing rate — the total value of transactions processed through Square — has shot up from $2 billion to now $10 billion.
But if 2012 was transformational, Rabois believes 2013 has the potential to be huge. Who moved my typewriter? As printed in Plaintiff Magazine, November 2012.
5 Mobile Marketing Optimization Tips from #SESCHI. Today’s consumer is connected every where and in every way.
Additionally, we are no longer subject to the agenda of businesses when it comes to when and where we consume content, shop or view ads. As marketers is our job to take advantage of what Geoff Tam-Scott describes as the infinite loop. The infinite loops refer to the ongoing cycle of touch points marketers with consumer across devices such as smartphone, tablets, TV, PCs, etc. On the first day of SES Chicago, Tam-Scott and Gagan Kanwar from Marin Software (@MarinSoftware) offer tips for marketers to optimize marketing for mobile and exploit the potential which mobile unlocks. Mar-Ke-TINGUE – ou le Marketing expliqué à nos enfants. Microsoft is entering a new era. Outgoing Microsoft Windows chief Steven Sinofsky.
FORTUNE -- The departure of Windows chief Steven Sinofsky came as a shock both inside and outside of Microsoft. Up until this week, many believed the long-time, powerful exec was next in line for current CEO Steve Ballmer's job. But regardless of Sinofsky's reasons for leaving (or being asked to leave), and the short-term turmoil it will likely cause, it may turn out to be a positive step for Microsoft as the company heads into a new, Windows 8-driven era.
Ironically, Sinfosky was the driving force behind Windows 8, the company's attempt to reclaim lost relevance in the personal computing world. Unlike previous versions of Microsoft's (MSFT) operating system, Windows 8 encompasses PCs, tablets and phones. Avvo expands lawyer marketing solutions. Our friends up the street (literally) at Avvo introduced a client conversion and website solution for lawyers today called Avvo Ignite.
Talking to Josh King, Avvo’s Vice President, Business Development & General Counsel, yesterday, I understand Avvo’s goal is to allow lawyers to track prospective clients during the closing process, to close more clients in less time, and to know exactly which of their marketing channels are driving clients. There will be multiple pricing points. Ignite Starter at $200 per month is for lawyers who are just starting to build their practice online and need a better online presence and Ignite Suite for lawyers looking for a complete client conversion and tracking solution. Key features of Ignite Suite include, among other things: Continuous Digital Strategy. For the last three years or so I have been writing various articles on branding, strategy, social media and general marketing.
And I was thinking that I was contributing to a body of knowledge about HOW to go about the hard work of using digital spaces to change the way that people behave. After all, if there is one thing that we, as marketers strive for, it’s changing behaviour. But then, when I looked back through my digital strategy archive, I was surprised that I could not find anything about continuous digital strategy – or the way that I actually go about the business of creating strategy. Global Multichannel Consumer Behaviour (Research/Purchase) Analysis. eMarketer Daily - CPG Video Viewing Rises; Cord Frayers Cut Back on Cable;Mobile Disrupts Business Travel. 365 Days, $10 Million, 3 Rounds, 2 Companies, All With 5 Magic Slides. Editor’s note: The following is a guest post by Socialcast founder Tim Young detailing how he raised 3 rounds totaling $10M in VC money in a year’s time with a 5-slide deck.
This was originally published at “Knowledge Is Social.” Why You Should Replace Your Sales Reps with Ambassadors. Are you building a new product and growing a sales team at your startup business?
If you’re using the traditional sales model, you may be losing a ton of customers. Yup, you’re not growing nearly as fast as possible. The Emotional Cycle of Digital Interactivity Flow Diagram. Business Consort looks at the impact of the Internet in an ever increasing Digital Era. £100 billion is the value of GDP brought in by the internet in the UK according to The Connected Kingdom Report by The Boston Consulting Group.
Business Consort looks at the impact of the internet in an ever increasing digital era. In an ever increasing digital era Business Consort has discovered some facts that give food for thought when looking at where businesses advertising spend should be allocated. Business Consort - The Digital and Social Media Marketing Academy reviewed 'The Connected Kingdom Report' produced by The Boston Consulting Group to see exactly how important the internet is in today's business world.
According to The Connected Kingdom report £100 billion is the value of GDP brought in by the internet in the UK. Technology Infographics / PDF: The World's Digital Document #infographic #infografia. If Romeo and Juliet had mobile phones. By Wellman and Rainie One of the most inspired writing ideas that we embraced in Networked came from Lee’s boss, Andrew Kohut, CEO of the Pew Research Center. Kohut’s notion was that a fun and powerful way to remind people how much the world had changed since the arrival of mobile phones would be to use popular culture references to life before mobile connectivity had become a widespread consumer reality.
The very long tail – how magazines could make their archives sing. If readers won’t pay for this month’s latest tablet magazine, will they put their hand in their pocket for a title’s entire back-issue archive? 5 Hacks For Prioritizing Complex Tasks. The objective of prioritization is to help you achieve results with as little effort as possible. Why Social Media Has Ruined Your Advantage. Mobile Disruption Catches Retailers Off-guard. We are now deep into the last quarter for 2012. Marketers are pre-occupied by two challenges – planning for 2013 and preparing to launch Q4 campaigns designed to close out the year on a sales high. Innovation in the customer buying journey has, however, changed the game. We are all retailers now and the ground has already shifted from beneath our feet. Google Retail’s recent report on consumer shopping confirms what we have known for some time: The connected consumer sees no distinction between online and offline shoppingThe connected consumer discovers, debates and decides on purchase ahead of the marketing funnelTrust drives conversions Marketers have failed to keep pace with consumer led innovation While there has been some investment in digital technologies, and campaign experimentation over the last nine months, there has been precious little innovation where it counts – in marketing practice.
Six principles to transform your marketing efforts. I know what you should do. Local Search Engine Optimization: Best Practices. The best practices for local search engine optimization become clear for anyone who has spent years managing local newspaper and television Web sites. Local newspaper and TV sites are packed with references to communities and institutions common to the area. But those packed references don’t necessarily lead to great rankings in search engines, even for media sites that typically have large online audiences. It’s remarkable how a few tweaks can lead to 70 and 80 percent year over year increases in search engine traffic.
The real trick simply comes down to keywords and placements. Local Search Keywords. Shoppers to Retailers: Focus on Cyber Monday [INFOGRAPHIC] 6 sales pitches that work. It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz. 3rd Party Technologist vs. Vendor Specialist. RFID Now - RFID Arena. Multichannel business on the upswing. Online shopping is eating an increasingly larger portion of the overall shopping cake.
Why Holiday Season ‘Self-Gifting’ Is Such a Huge Retail Trend. Customer Experience: Lessons in Customer Inertia. 5 Deadliest Marketing Sins.