Three Content Marketing Myths That Drive Me Crazy. More companies than ever these days understand the value of content marketing. Of course, there’s also plenty of back and forth about what the term content marketing actually means. Part of the problem is that content marketing is only one of many terms that folks use to describe their marketing efforts. There’s plenty of overlap with such phrases as inbound marketing, social media marketing, brand journalism, and so on, with proponents for each phrase drawing lines in the sand for what means what. Definitions are constantly changed and challenged, and some folks have been left with a somewhat false view of content marketing is as a result.
Here are the three content marketing myths that frustrate me the most. Myth #1: Content Marketing Is All About Blogging Plenty of people out there equate content marketing to just having a company blog page. A well-planned content strategy moves beyond the blog to take advantage of all the different content assets and channels at your disposal. Myth #3. SEO & Content Marketing: Two Sides of the Same Coin. Digital marketing: Content Marketing Gains Highest ROI !! [Report] 26inShareinShare26 In the arena of digital marketing where consumer ideas are so very fragmented, the idea of using content to drag their interest and engagement is high among these marketers.
Few days back we reported on how digital marketing kills traditional marketing, today we have some up with some mixed reports about digital marketing and new trends in this sector. Adoption of content marketing strategies is increasing and every marketer expects these contents to convey their message in the best way possible and generate good amount of ROI in return. A study conducted by CopyPress in January 2013 on marketing decision-makers worldwide reports that the most cost-effective content types are articles, video and white papers.
What type of content gets the best ROI? 62.2% of marketers were overwhelmingly satisfied by the ROI from featured articles. When asked marketers like which other types of content they felt difficult to produce? Product testers go on social media “missions” – a new frontier in content marketing. Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck — provided you’re willing to take to Facebook, Twitter, Pinterest and other social media sites to describe your experience. In a recent twist on content and social media marketing, companies like Johnson & Johnson and P&G are sending out samples and asking consumers to complete “missions” based on the products they receive. One recent example, known as “the Juicy Bird Mission,” asked participants to brine their Thanksgiving turkeys with Kikkoman soy sauce and describe the experience online. The concept is the brainchild of Social Media Link, a startup based in New York that offers brands access to its community of “influencers” as a way to amplify their marketing messages.
According to CEO Susan Frech, 300,000 people have signed up to be “influencers” on the company’s Smiley360 site and more than half of them have completed at least one mission. In any event, Social Media Link is faring well. S Amazon Gift Card Twitter Giveaway. This entry was posted on November 16, 2012 by TPO Blogger. Official Rules Enter for a chance to win a $50 Amazon Gift Card in TechPayout’s giveaway. Here's what you've got to do: Start following @TechPayout on Twitter if you're not doing so already. Retweet the contest message: “ Win a $50 Amazon Gift Card! Follow @TechPayout and RT this message. Between 11/16/2012 – 11/30/2012. We'll announce the winners on the @TechPayout Twitter page on 12/1/2012. Read on for official rules: The following sweepstakes (“Sweepstakes”) is intended for viewing, or as applicable, participation in the United States only and shall only be construed and evaluated according to United States law.
DESCRIPTION OF GIVEAWAY: Via online method only, entrants will have the opportunity to win one (1) $50 Amazon Gift Card (“Prize”). Except as otherwise stated in these official rules, the use of the information each entrant submits in this Sweepstakes is governed by TechPayout’s online privacy policy, which can be found at. 23 Hints for Creating Content that Search Engines Love - Infographic. Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on social networks. I didn’t focus on optimising my site for search engines also known as search engine optimisation (SEO) and playing games with Google’s search algorithm.
Begging for links from other websites was not on my agenda. It was about producing content that people voted on with “Retweets”, “Likes”, “Plus ones” and social shares. It was the relentless pursuit of content creation that resonated on a social web. You know when your content hits the spot as people vote with the “share buttons”. Creating quality content is hard work and sometimes the brain burns while working in the blogging laboratory as headlines are crafted and content is structured to be easy to read and understood. Google is Hunting for Quality Content Creating the best possible experience for users comes down to the key element of quality content creation. What About You? 5 Types of Content You Probably Aren’t Creating But Should.
Content marketing can be a very successful marketing tactic when done correctly, and more and more companies are employing it every day. There are many different types of content that can be used in content marketing campaigns, but sometimes, businesses struggle to create content that sticks with customers and search engines. When creating content pieces for content marketing use, it is important to consider both the topic of the content and also the type or format of the content you are producing.
Be sure both align with your customers’ needs. For example, a short video may work great for one target audience, but a comprehensive whitepaper may speak to another audience better. When brainstorming content marketing ideas, ask yourself the following questions: What questions do customers frequently have about our products or services? What information can I give to my customers that positions my business as a leader in the industry? 1. 2. 3. 4. 5. 9 Awesome Reasons to Use Infographics in your Content Marketing.
We live in an age of “Big Data“..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million twee1ts and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge. Do you bookmark, file it or Evernote the link or PDF? Do you punch the reference into your iPhone or iPadDo you grab a pen and jot it down on your b1eloved Moleskine notepad? We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose. What are Infographics? They are a mix of design, writing and analysis that are ideal for an age of big data.
Some other examples can be found here -“6 Fantastic Facebook Marketing Infographics“. They take deep data and present it in a visual shorthand. What Research Reveals about Infographics Recent research from Barbara M. 3 Reasons Google Plus Can't Be Ignored. 25 Ways to Create Contagious Content [Infographic] 253Share 445Share 3.9KTweet 360Share 1.1KShare 360inShare Jeffbullas's Blog Internet Marketing 25 Ways to Create Contagious Content [Infographic] Written by Jeff Bullas - 23 Comments Categories: Content Marketing, Social Media, Social Media Marketing Content is the foundation for blogs and websites. It is what makes your readers and viewers come back for more. The range and type of content that is available on a social web is extensive and includes multimedia such as videos, images and infographics and of course plain old simple text.
Content can achieve different objectives including 1. 2. 3. 4. The challenge is to come up with the ideas and the content that people find valuable and want to share. 25 Content Creation Tips Here are some ideas to help you create content that I have often applied myself. 1. Compile a list of 10 favourite blog posts from other blogs. 2. Ask your friends and colleagues for ideas. 3. Don’t be afraid to ask your readers for ideas. 4. 5. 6. 7. 8. 9. 10. 11. 12. 23. 24. OPENForum : Building #content that turns...
How to Develop Content That Turns Up in Search - OPEN Forum. This two-pronged approach to SEO will help make your small business' website turn up in online searches. November 14, 2012 There was a time when SEO practitioners focused on building highly optimized pages dedicated to narrowly defined themes or keywords. So, if you had an insurance business, you would build one page designed to show up in a search for life insurance and another for health insurance and you pretty much left them alone once they were returning some results. But then blogs came along and sort of upended the whole deal. All of sudden all this fresh, highly optimized, education-based content started flooding the web and search engines ate it up. As the search engines began to favor this type of content, the game of SEO shifted heavily to blogs, networking and link acquisition.
Pendulum Swings As is so often the case over time, I believe that the imaginary pendulum is swinging back in the direction of optimized pages. Real-Time Content But, this strategy isn’t enough. The Hope of a Link: Mashable Content Analysis. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The holy grail: A link from Mashable. Don't kid yourself. We all want one. They are a content powerhouse with a mind-blowing community. Moz has that type of community, but Mashable touches on everything from kittens to major trends in the economy and technology.
If it's interesting to the Internet community, they'll publish a about it. Their domain authority and homepage authority is a whopping 96. The first thing any reputable SEO would tell you is that you need two things before you can even begin hoping for a link from Mashable: Great content - it has to be beyond good by this point, it must be great A relationship with Mashable I'm not going to claim that those two things are absolutely necessary, but I would agrue that you need to know more about Mashable before you go pitching your content to them.
The Brain Child Data Process ImportXML SEOTools. 8 Advantages Content can Give You in Business Social Media. Content is supposed to be King in Social Media. But why is that so? What can content do for you, that you could not achieve without content? Done right content can work wonders for your business in Social Media. Yet, many get frustrated because they do not get out of their content what they expected. I have written about reasons why content is king. Here are some benefits you can achieve with content, usually one does not come without helping the others. Information/Answers You have a question, a problem, or need information but have trouble finding exactly what you are looking for? Insights Where books often have a lot of valuable information, no content is better accessible than online content. In addition to the existing information in content online, your own content can inspire discussions and comments, that are a well of more information, often you are pointed to more information or given a different point of view.
Following/Audience Visibility Communication Connections and Contacts. Social Media Marketing Takes Off in 2013. Social Media Marketing Takes Off in 2013 #infographic Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Social Media Marketing Takes Off in 2013 #infographic Social Media Marketing Takes Off in 2013 #infographic Source: Thehagency Berrie Pelser, Ber|Art Visual Design: Vergelijkbare berichten: My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F. Insights Into the Hot Trend of Social Media Content Curation. Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Also important is delivering and sharing that content on your social media networks. Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. This can be offline with print such as magazines or online via the web. Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation.
The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible. What was the Inspiration for Scoop.it? This is the scenario that led to the birth of Scoop.it. The Interview with the Founder The Growth. How to Move Your Brand from Invisible to Visible. Geoffrey Rush the Oscar winning actor said he has strived to accomplish two things in his life…”Credibility and Visibility“. If you are a job seeker then standing out is important in securing that next job. Business owners and entrepreneurs need to be noticed to obtain funding and sell their products and services. To succeed as a musician and artist your work obtains visibility as it is played, displayed and seen. Authors have the challenge of writing a book that has to stand out in a mountain of 15 million books that will be published in 2012.
If you want to stand out, Seth Godin recommends “Purple Cows” Do something unique and different. Pick Yourself We live in an age where we have the means and the machines to self publish and self market. The Gutenberg press has been superseded by the digital press. On a social web you don’t need to wait to be picked to publish. No longer do authors have to pitch or beg a publisher. Emulate then Innovate You can’t show someone how to dance with text. 1. 2. SEO and Content Marketing Quotes from the Best in the Biz. Joe Pulizzi – From Marketing Department to Media Company :: 7 Minute Smarketer. 3 tips to a powerful content marketing plan | Johnny Koh. Content Marketers Need Web Designers and Developers. 7 Pros and Cons of Content Marketing. Blogging Is Not The (Only) Answer Part 5: Publishing. Content Marketing Predictions | Successes and Failures. University of Phoenix Is Google's Biggest Advertiser [STUDY] Local SEO Demystified. 5 Essentials You Need Before Starting Your Content Marketing Campaign.
What is Content Marketing? 3 Steps to Success with Digital Marketing. Goodbye Advertising, Hello Content Marketing? Why You Need Content Marketing Expertise. With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink. Content Marketers Beware: How to Keep Up With The Changes on Social Sites.