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Useful Online Marketing News on Debunking Internet Promotion Myths. Although there is a general consensus on what marketing on the Internet is all about, that does not stop certain myths from propagating.

Useful Online Marketing News on Debunking Internet Promotion Myths

An article on Forbes magazine titled , and another article on Lifehack titled , have sought to enumerate these myths and explain them so that businesses can better understand how to promote themselves on the Web. What can be understood from both sources is that there is no exact science to web marketing, and what might work for one website might not necessarily work for another. Both articles stress that online marketing is not a numbers game; instead of focusing on attracting a lot of traffic and using big keywords, businesses should try to cater specifically to their target market using quality content.

Ecommerce Marketing News on Customer Experience & Engagement. Some may think that internet marketing is all about using targeted keywords and attracting as many visitors as possible to a website, hoping to make more sales as a result.

Some may think that internet marketing is all about using targeted keywords and attracting as many visitors as possible to a website, hoping to make more sales as a result. While true, these things only scratch the surface of real web marketing, which gives emphasis on providing both prospects and loyal customers with value. – mktgdigest

While true, these things only scratch the surface of real web marketing, which gives emphasis on providing both prospects and loyal customers with value.

Ecommerce Marketing News on Customer Experience & Engagement

Businesses need to rethink their approach if they rely too much on optimization and web traffic instead of providing their customers with what they truly need. Two articles on the Entrepreneur website titled and discuss how ecommerce hinges on providing customers with relevant experiences through engagement. Keep Up with Important Mobile Marketing News for Tips and Strategies.

When digital marketing analysts tell you that mobile marketing is a really big deal, they are not kidding nor exaggerating. If you’re already paying it a good amount of attention, you’re on the right track. – mktgdigest

Social Marketing Tips to Muse On for the Hyper-Connected Entrepreneur. 2015 Predictions on Content Marketing to Watch Out For. Online Marketing News Says That Content Marketing is Ever Evolving. Latest Web Design News: A Quick Look into Google’s “Mobile-friendly Update”

Latest web design news reports have been buzzing since April 21st, and it’s all because of one thing: Google’s so-called “Mobilegeddon”, or :Google Mice”. What is it about, and why is it important? If you’re a business owner in the current era, you might have probably heard about the growing popularity of mobile-optimized websites. – mktgdigest

Reputation Marketing Insights: Why Some Negative PR Become Positive PR. Sacha Baron Cohen’s infamous fictional character, Borat, from the 2012 film of the same title, travels to the U.S. to learn about American culture “for make benefit glorious nation of Kazakhstan,” while at the same time inadvertently making fun of his home country.

Sacha Baron Cohen’s infamous fictional character, Borat, from the 2012 film of the same title, travels to the U.S. to learn about American culture “for make benefit glorious nation of Kazakhstan,” while at the same time inadvertently making fun of his home country. – mktgdigest

As with most of the actor’s movies, Borat was criticized for its anti-Semitic and homophobic themes, yet on the other hand, gave the former Soviet state a threefold increase in tourism.

Reputation Marketing Insights: Why Some Negative PR Become Positive PR

On a different spectrum, Kenneth Cole wasn’t as lucky. When it tweeted about the ongoing uproar in Cairo, supposedly because they have heard about the availability of the brand’s 2011 spring collection, the collective reaction in media was, needless to say, swift and punishing. A day after the contentious tweet, the brand issued an apology tweet, but the damage had been done. PPC Insights: The Why and How of Effective Pay-Per-Click Advertising.

Since its debut in the late 1990s, pay-per-click (PPC) advertising has become a staple of online marketing. Despite facing stiff competition from other fronts like social media, PPC advertising continues to thrive and evolve. – mktgdigest

Ecommerce Marketing News and Tips that Help Improve Customer Service.

"As shopping moves online, ecommerce is becoming the new norm in retail. Statistics show that business-to-consumer ecommerce sales in the U.S. reached $593.16 billion in 2012 alone, and and has been snowballing ever since. – mktgdigest

Helpful Online Marketing Tips when Investing in Marketing Automation.

“Marketing is an essential tool in keeping a business alive, and without it your products or services won’t reach the right target market. – mktgdigest

Several Effective Local Marketing Tips to Remember to Win on Local SEO.

For Max Gladwell, writing for the Huffington Post, the best way to win local SEO requires the combination of technology and services. These effective local marketing tips, along with combining technology and human touch, can greatly contribute to your local SEO success. – mktgdigest

Web Design News: How You Can Achieve a Mobile Responsive Web Design. SEO News: It’s Time to Conduct a Thorough Content Audit for Your Site.

Content audits are necessary to ensure your website is functioning properly, as well as to find any errors that need correction. Like any sort of maintenance, content audits should be done every once in a while to evaluate your website or before and after a major change in the industry. – mktgdigest

Reputation Marketing News: Maintaining a Good Image is Key to Success.

These days, one bad review or an angry comment from an unsatisfied customer can create a PR nightmare for any business. Most businesses make the mistake of responding in the wrong way and instead of fixing things they only add more fuel to the fire, causing more backlash and damage. – mktgdigest

Marketing Digest: Social Marketing Tips to Help You Get the Most Out of Social Media. PPC Tips to Enhance Your Campaigns: 7 Google AdWords Tools to Try.

Aside from market dominance and manageable cost, the search engine giant also released multiple tools that small business owners can take advantage of. Here are some of Word Stream’s savvy PPC tips— for your campaigns. – mktgdigest

Mobile Marketing News Update: Why Marketers Must Focus More on Mobile. Keeping Up with Latest Digital Trends through Online Marketing News. SMBs Are Spending More on Marketing—Helpful Local Marketing Insights.

With almost everything being done over the internet, more businesses are harnessing its potential to reach more people and entice more prospective customers. – mktgdigest

The Latest in Web Design News: Responsive Web Design and Ecommerce.

In terms of online marketing, a website for your business is often not enough. You’ll need to constantly adapt your business site according to consumer and market trends, particularly its website design, since it could greatly affect your site’s Google search results ranking. – mktgdigest

Latest SEO Insights: SEO Takes Time before Seeing Results, Experts Say.

Most businesses might be skeptical about investing in search engine optimization, partly due to the fact that this strategy would take time before their websites begin to rake in an increase in traffic and an uptick in search engine results page rankings. Although it might be understandable to ask this question, a business like yours must understand that this strategy, among many other internet marketing strategies, takes time before you can actually see results. – mktgdigest

Reputation Marketing News Show How to Bounce Back From Online Backlash.

In the past, your company’s reputation was primarily based on word-of-mouth. With the explosion of the Internet, however, anyone can share what they think about your company with ease. – mktgdigest

Reading Social Marketing News Will Prepare You to Start Your Campaign. Mobile Marketing News Show Need for Presence in the Mobile Marketplace.

With the rise of tablet and smartphone usage, it is surprising that companies still ignore the advantages of using mobile as a platform for sales and promotion. Reading mobile marketing news provided by articles on marketing news sites like Marketing Digest, however, should give them an idea of what they are missing. – mktgdigest

The Latest PPC Insights Can Help Your Marketing Campaign Get Attention.