TV. Five questions with Mayo Clinic social media chief Lee Aase. Attendance at this year’s Health Care Social Media Summit, which kicked off Monday and continues through Wednesday at Mayo Clinic in Rochester, Minnesota, has more than doubled from last year. And many of the summit’s 375 attendees have been keeping the Twitter stream #mayoregan flowing with something like 100 tweets an hour today. That’s because more healthcare organizations are taking notice of what others are doing with social media and seeing the need to collaborate on new ways to implement social media throughout the healthcare system, according to the director of the Mayo Clinic Center for Social Media, Lee Aase.
Aase is part of the team that has helped Mayo Clinic establish itself as the poster child for healthcare social media. In the past year, Mayo has launched its own social networking site that has attracted more than 7,000 users, created Spanish-language Facebook and Twitter accounts, and encouraged its doctors to get on board with social media. Copyright 2014 MedCity News. How Social Networking Is Reviving Communal TV Viewing. Remember “Who shot JR?” I certainly do. In 1980 I was only 10 years old when the iconic episode of Dallas captivated the nation and the world – too young to stay up to watch it.
Nevertheless, I remember everyone at school talking about it the next day. I recall feeling that I missed out on a communal experience. There have been very few seminal cultural experiences of such magnitude since. By the mid 1980s such experiences started to fade as time-shifting and VCRs became commonplace. Hardly. Television today is stronger than ever According to Nielsen, the average American in 2010 watched about 35 hours of TV on any given week. Simultaneous media consumption across four screens and, notably, social networking and apps have reignited the communal experience around TV. In an always-on age there’s a new feeling seeping in to our psyche that if you fail to tune into both the set and the ‘net at the same time, you’re missing half the fun.
Driven by technology This isn’t a natural phenomenon. Chelsea Shepherd: Sports #journalism is chan... With New Initiative, Phoenix Suns Seek First Ever Social Media Sideline Reporter. Though it certainly seems like most if not all of the 2011 NBA Season will be put on hold, the Phoenix Suns are gearing up for a new social media marketing initiative, one incorporating every major social network as well as the introduction of a very new reporting position. The first of it’s kind, with so far loosely defined roles, the Suns have declared their efforts to find and hire a social media sideline reporter.
While just about every professional sports team and sports network have sideline reporters, no team has designated one specifically as a social media sideline reporter. The Phoenix Suns are looking for a social media sideline reporter, the first such position in professional sports The team has begun looking for candidates (and they will likely have plenty of time to find one), asking prospective reporters to submit a 60-second audition videos, showcasing in particular their knowledge of Suns basketball, naturally, as well as social media. Coca Cola Is Accelerating Its Social Maturity. Coca Cola is taking its Social Media efforts one step further.
The brand is going to hire an agency that will mine Social Media data to understand what customers are saying about the brand and looking for. It’s an attempt to consistently understand the Social Web and benefit from it for the different brands, supply chains and so on. The winning agency will be responsible for formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels about all of Coca-Cola’s brands in North America.
It will then report back to the company to yield insights into how to improve or tweak marketing, and determine consumer sentiment about specific products. Kerry Tressler, a Coca-Cola spokeswoman, said: “[Our goal is] to identify a consistent agency and format for conducting social-media monitoring,” Ms. Forrester’s Social Maturity model Coca Cola finds itself in the Early Adopters phase: Evidence and insight-based strategies By Gianluigi Cuccureddu.
The Amazing Race Checks In With Foursquare. How the UN Foundation Plans to Meet Its Goals With the Help of Social Media. The United Nations (UN) and its philanthropic arm, the United Nations Foundation, have been on a headlong sprint to change the world by 2015. That year marks the deadline of the Millennium Development Goals, a set of far reaching and ambitious humanitarian challenges that include eradicating extreme poverty and hunger and providing universal primary education. They are lofty goals for sure, but ones that the two organizations are committed to achieving. One of their secret weapons has been social media and digital tools, from the UN Foundation's newly launched mobile app to a history of digital communication and online advocacy.
Mashable caught up with Aaron Sherinian, vice president for communications and PR for the UN Foundation, to talk about the future of social good. People think of the UN as a more traditional institution. That’s not the easiest thing to do. ... What’s the role or responsibility that the UN bears as a social media trailblazer? I do, yeah. Event Details. Social Media Handbook 2011. The FP Survey: The Internet. Information Design by Laura Stanton for FP. Social Intelligence Report: 2011 New Fall TV Shows - Networked Insights. Social Media Day 2011
Social Media Day 2011 Social Media News NY. Social IPad Magazine Flipboard CEO Mike McCue Interviewed at Webby Awards Interview with Martin Cooper, Inventor of the Mobile Phone Internet Week NY 2011 - Groupme Internet Week NY 2011 - Blip.tv Twitter Directory and Search, Find Twitter Followers. BBC | BBC College of Journalism Blog - #bbcsms: BBC processes for verifying social media content. Top Social Media News 5/6-5/12 - Carmina Perez, Social Media Marketing Consultant. Mark Cuban on Music and Sports. The SXSW music festival brought an exciting opportunity to mesh the world of sports with music. Their panel, Who’s the Rockstar? Sports as Entertainment and How Music Fits In, featured sports greats discussing how they use music in the industry. Mark Cuban was a panelist, sharing his musical philosophy for the Dallas Mavericks, thoughts on social media, NBA scandals and plans for his cable network.
The musical mission for the entire sports industry: Mark Cuban: The ultimate goal of every sports team in America, probably the world, is to try to find a replacement for Rock n Roll Part II. How social media is affecting sports: Mark Cuban: Everything’s changed 180 degrees just in the past two years because of social media. Pro ballers are fragile creatures of ego too: Mark Cuban: Sensitivity now with social media is 1000 times worse. The game will always be king: Mark Cuban: Social media is just a platform.
But upstart players should definitely be online: Mark Cuban: I’m a believer in karma. Journalists Are Aggregators Too (And That's A Good Thing) A few weeks ago, when the NYTimes' Bill Keller bizarrely compared Arianna Huffington to a Somali pirate, we noted that journalism is a form of aggregation as well. After all, you're taking content from the people who actually make news, and aggregating it into a publication. It appears that others are catching on to this as well. A bunch of folks have passed along this blog post from the Zunguzungu blog, which notes that journalists are aggregating too. I don't like the use of the word "thieves" here, as I believe (yet again) that it's a misleading and wrong use of the term, but I believe the usage here is in comparing the claims of some journalists that aggregators are "thieves.
" The real problem, however, is that journalists are, by their nature, thieves of words. This kind of thing gets old fashioned journalists quite upset. The second issue is that there's been this denigration of the word "aggregator," as if aggregating is a bad thing. But you know what is scarce? Jobs For Social Media Strategists. <br/><a href=" US News</a> | <a href=" Business News</a> Copy Social media jobs are everywhere: just ask Charlie Sheen. The search is still on for Sheen's "Tiger Blood intern.
" It doesn't necessarily sound like a legitimate job, but his social media intern posting on Internships.com generated thousands of applicants, and is yet another example of a growing trend: businesses that hire employees to manage social networks. Companies Create Social Media Jobs Social media platforms aren't just for finding jobs, they also create jobs. Building A Career In Social Media Joe Soto, CEO of One Social Media, said he would "definitely consider someone fresh out of college" and just hired a recent graduate of Drake University to work at his company, which educates and trains businesses on how to use social media marketing.
WTF Workshop: Social Media for the Academic Professional (2/2) « Ben Young Landis. WTF Workshop: Social Media for the Academic Professional (1/2) « Ben Young Landis. It’s not as confusing as it seems. I’m most grateful to be invited by Sacramento City College for a guest presentation this Thursday, March 24. This post and the next will be my presentation notes and handout. THE SESSION HANDOUT (Download PDF) Disclaimer: This handout expresses personal opinions and do not represent the position or endorsements of the United States government. What is Social Media? Over the course of human history, stories and news have been conveyed through many different instruments, from cave paintings to papyrus, from newspapers to email. How Can Social Media Help Me as a Professional? Whether you’re an instructor, writer, researcher or student, our lives are all about information and relationships — obtaining them and sharing them.
I. Today’s professional can greatly benefit from having a personal website — the basic building block of your online presence and your virtual business card or portfolio. II. For the professional, Twitter serves three great purposes: III. Multiplatform Expected to Be Focus of Attention at MIPTV 2011. Multiplatform Expected to Be Focus of Attention at MIPTV 2011 Details Published on Monday, 21 March 2011 16:26 Gary Smith, senior reporter for the MIP Publications, has written an excellent analysis on the new content paradigm and 2011's buzzword - Multiplatform - over at MIPBlog titled Multiplatform deals galore expected at MIPTV - a great piece reflecting the seismic shift in the content industry, due to massive disruption as media convergence becomes a reality.
He pretty much sums up - in two sentences - what we at appmarket.tv were hoping to see this year at MIPTV... and looks like we are going to get. While it would be pretty much impossible to quantify how many deals will be done at MIPTV, one thing is certain: classic contracts, covering the acquisition of a property for TV broadcast, or simple co-production deals, are increasingly rare. They are now replaced by multiplatform agreements covering broadcast, narrowcast, webcast and game-based spin-offs.
The Klout Score, a Way to Measure Online Influence. Klout has been in the public eye lately, especially after closing an $8.5 million funding round with Kleiner Perkins. Klout measures internet influence based off of Twitter, Facebook, and LinkedIn activity. Klout measures Retweets, Likes, and Comments to decide how high or low your Klout score is. Klout is helpful for any business that wants to track its influence on the web. Since Klout is a measurement tool, a business can track its Twitter, Facebook, and LinkedIn accounts through Klout and compare results over a period of time.
But does Klout score actual clout? The Klout score is limited to the social web; it can't see what is happening in real life. I put Klout to the test with my own Twitter feed. When I look at my score, it makes me think that I can do more on Twitter, not only in quantity but quality. Curt Finch is the CEO of Journyx, which offers customers solutions to reach the highest levels of profitability. Get ready. Social scoring will change your life. There is an interesting, and perhaps alarming, trend brewing on the social media scene.
Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)** By the end of the year, Twitter said their new analytics will provide influence scores for every user. People are now curating lists of the most influential bloggers by Klout score. Virgin Airlines offered free flights on a new route to people with high influence scores on Twitter. I’m guessing that within a 12 to 18 months, you will be able to use new augmented reality technology to scan a room of people with your smartphone and get a numerical social rating for every person in sight. OK, first I need to get this out of my system. Good. While it may be a sad and disturbing reality that we’re about to create a new social media caste system, the business benefits are obvious and powerful.
And this is just the beginning. Why Klout doesn't count: putting social media influence in context. Finding (or becoming) an influencer is often seen as one of the core goals for businesses utilising social media, and the search and measurement industry is rushing to fulfil this need. Finding a great exponent for your brand who has a powerful presence on your social platform of choice and engaging them is a great way to get plenty of bang for your social media buck. Increasingly leading measurement tools such as Klout are being seen as a good way to prove success in the social arena, with some companies starting to request a minimum Klout score as a deliverable when hiring an agency. Unfortunately some of the systems that provide this measurement may still be relying on the wrong metrics, providing you with a skewed perspective on your audience and making them ripe for exploitation by unscrupulous users.
I'd decided to try out a few different things myself and set up a dodgy ‘celebrity news’ stream as an example of how not to tweet. Obvious, no? Which is of course, complete garbage. Who Has The Highest Klout Score? Klout Score : A Useful Social Media Influence Measurement Tool. Klout & Critics: Time to Close the Door or Kick it Wide Open? - Off The Grid Blog - digital public relations. Much has recently been written about Klout, the latest darling of social scoring that aims to measure social clout, an individual's ability to influence others. In fact some may say we are all klouted out. Isn't it time to stop railing and leave the developers to fix the known issues? Alas, market opportunity does not always wait for engineering. Like many emerging technologies (after all, we are at the dawn of social scoring), Klout has some problems. Even as some opine that it's premature to arrive at an Influence number, the groundswell from the marketing and advertising elite see too much promotional value in Klout to hold their deals at bay.
Disney, Virgin America and other marquis names are already building their buzz on line using Klout, handing out perks, airline and hotel upgrades (and yes, social media consulting contracts) based on an individual’s Klout score . Mercedes Benz just chose contestants for their "Tweet Race" challenge for the Super Bowl based on their tweet score. The Problem with Klout: An Infographic. Wannabe Cool Kids Aim to Game the Web's New Social Scorekeepers. Social media influence may bring travel perks. Social TV - storify.com. Connect Computers to TVs - How to Connect a Laptop or Other PC to TV. Social Media Meets Online Television: Social TV Is Next. Social television. Twitter Set New Tweets Per Second Record During Super Bowl. Twitter Plus TV Creates “Social Viewing”: Tech News and Analysis «
Report: Facebook and Twitter Battle for Social TV Ad Space. TV Shows, TV Trivia, TV Quotes, TV Episodes and more - TVLoop. TV Industry Taps Twitter and Facebook for Viewers. Never.no Highlights Companion App at NAB2011 : SignageInfo.com | Img.lightreading.com/heavyreading/pdf/hr20070710_esum.pdf. Media Industry | Market Analysis and Trends. Social TV and the Future of Advertising | B2C Marketing Insider. Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social | msearchgroove. EPGs and TV Middleware Applications: Market assessment and forecasts to 2014. I Just Want a Smart TV, not a Dumb Analysis. Why attend social tv. Home. Can Miso, Philo and Tunerfish Compete With CBS’ Social TV App?: Online Video News « Google, Hearst Invest in Miso Real-time, Social IPG. This isn’t your grandmother’s social media revolution. Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting.
Internet-Connectable TV Devices to Reach 350 Million Units in Sales by 2015. Feb 9: TV Goes Social - Vc - Investor - Angel. The Future of TV, starring Social Media. Mobile. Another Ally for 'Social Entertainment' as Entertainment Weekly Teams With GetGlue | MediaWorks. It’s Not TV, It’s Social TV. Dvr's Fall Victim To "Social Tv" - Contactmusic News.
Futurescape strategy reports - Insights into innovation in social TV. List of most-watched television broadcasts. What People Watch | What People Buy. TVWeek - Television Industry news, TV ratings, analysis, celebrity event photos. Heavy Reading - Telecom in TV Land: A Roadmap to the New Digital Media Ecosystem. Videonet - News and Analysis - Verizon focuses on widgets-based advanced advertising. The Future of Television & The Digital Living Room. Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites.
Social TV. Watch TV Online for Free - Clicker. On-air Twitter teases driving conversations around TV. The Paradox of Social TV. Bluefin Labs : Real-Time TV Audience Response Through Social Media.