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TV. Five questions with Mayo Clinic social media chief Lee Aase. Attendance at this year’s Health Care Social Media Summit, which kicked off Monday and continues through Wednesday at Mayo Clinic in Rochester, Minnesota, has more than doubled from last year.

Five questions with Mayo Clinic social media chief Lee Aase

And many of the summit’s 375 attendees have been keeping the Twitter stream #mayoregan flowing with something like 100 tweets an hour today. How Social Networking Is Reviving Communal TV Viewing. Remember “Who shot JR?”

How Social Networking Is Reviving Communal TV Viewing

I certainly do. In 1980 I was only 10 years old when the iconic episode of Dallas captivated the nation and the world – too young to stay up to watch it. Nevertheless, I remember everyone at school talking about it the next day. I recall feeling that I missed out on a communal experience. It was an era when primetime TV – and really no other medium – ruled. There have been very few seminal cultural experiences of such magnitude since. By the mid 1980s such experiences started to fade as time-shifting and VCRs became commonplace.

Hardly. Television today is stronger than ever According to Nielsen, the average American in 2010 watched about 35 hours of TV on any given week. Simultaneous media consumption across four screens and, notably, social networking and apps have reignited the communal experience around TV. Driven by technology This isn’t a natural phenomenon. All of this is good news for advertisers. Chelsea Shepherd: Sports #journalism is chan... With New Initiative, Phoenix Suns Seek First Ever Social Media Sideline Reporter. Though it certainly seems like most if not all of the 2011 NBA Season will be put on hold, the Phoenix Suns are gearing up for a new social media marketing initiative, one incorporating every major social network as well as the introduction of a very new reporting position.

With New Initiative, Phoenix Suns Seek First Ever Social Media Sideline Reporter

The first of it’s kind, with so far loosely defined roles, the Suns have declared their efforts to find and hire a social media sideline reporter. While just about every professional sports team and sports network have sideline reporters, no team has designated one specifically as a social media sideline reporter. Coca Cola Is Accelerating Its Social Maturity. Coca Cola is taking its Social Media efforts one step further.

Coca Cola Is Accelerating Its Social Maturity

The brand is going to hire an agency that will mine Social Media data to understand what customers are saying about the brand and looking for. It’s an attempt to consistently understand the Social Web and benefit from it for the different brands, supply chains and so on. The winning agency will be responsible for formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels about all of Coca-Cola’s brands in North America. It will then report back to the company to yield insights into how to improve or tweak marketing, and determine consumer sentiment about specific products. The Amazing Race Checks In With Foursquare. CBS has rolled out a new Foursquare brand page for its hit reality show, The Amazing Race.

The Amazing Race Checks In With Foursquare

The Foursquare brand page coincides with the tenth anniversary of the Emmy-winning reality competition series. Users can follow AmazingRace_CBS on Foursquare and get updated when teams on the show check in at new locations. CBS is also using The Amazing Race brand page to promote various video travel tips from show host Phil Keoghan. CBS tells us it's the first brand to integrate video into the tips, but we haven't been able to confirm whether this is accurate.

In addition to the video tips and team checkins, Amazing Race fans can also get access to various bits of trivia, fun facts and photos at locations that teams have visited during the past ten years. How the UN Foundation Plans to Meet Its Goals With the Help of Social Media. The United Nations (UN) and its philanthropic arm, the United Nations Foundation, have been on a headlong sprint to change the world by 2015.

How the UN Foundation Plans to Meet Its Goals With the Help of Social Media

That year marks the deadline of the Millennium Development Goals, a set of far reaching and ambitious humanitarian challenges that include eradicating extreme poverty and hunger and providing universal primary education. They are lofty goals for sure, but ones that the two organizations are committed to achieving. Social Media Handbook 2011. The FP Survey: The Internet. Social Intelligence Report: 2011 New Fall TV Shows - Networked Insights. Social Media Day 2011‬‏ Social Media Day 2011‬‏ Social Media News NY. Social IPad Magazine Flipboard CEO Mike McCue Interviewed at Webby Awards‬‏ Interview with Martin Cooper, Inventor of the Mobile Phone‬‏ Internet Week NY 2011 - Groupme‬‏ Internet Week NY 2011 -‬‏ Twitter Directory and Search, Find Twitter Followers. BBC College of Journalism Blog - #bbcsms: BBC processes for verifying social media content.

Top Social Media News 5/6-5/12 - Carmina Perez, Social Media Marketing Consultant. Mark Cuban on Music and Sports. The SXSW music festival brought an exciting opportunity to mesh the world of sports with music.

Mark Cuban on Music and Sports

Their panel, Who’s the Rockstar? Sports as Entertainment and How Music Fits In, featured sports greats discussing how they use music in the industry. Mark Cuban was a panelist, sharing his musical philosophy for the Dallas Mavericks, thoughts on social media, NBA scandals and plans for his cable network. The musical mission for the entire sports industry: Mark Cuban: The ultimate goal of every sports team in America, probably the world, is to try to find a replacement for Rock n Roll Part II. Journalists Are Aggregators Too (And That's A Good Thing) A few weeks ago, when the NYTimes' Bill Keller bizarrely compared Arianna Huffington to a Somali pirate, we noted that journalism is a form of aggregation as well.

Journalists Are Aggregators Too (And That's A Good Thing)

After all, you're taking content from the people who actually make news, and aggregating it into a publication. It appears that others are catching on to this as well. A bunch of folks have passed along this blog post from the Zunguzungu blog, which notes that journalists are aggregating too. I don't like the use of the word "thieves" here, as I believe (yet again) that it's a misleading and wrong use of the term, but I believe the usage here is in comparing the claims of some journalists that aggregators are "thieves.

" The real problem, however, is that journalists are, by their nature, thieves of words. This kind of thing gets old fashioned journalists quite upset. Jobs For Social Media Strategists. <br/><a href=" US News</a> | <a href=" Business News</a> Copy.

Jobs For Social Media Strategists

WTF Workshop: Social Media for the Academic Professional (2/2) « Ben Young Landis. WTF Workshop: Social Media for the Academic Professional (1/2) « Ben Young Landis. It’s not as confusing as it seems.

WTF Workshop: Social Media for the Academic Professional (1/2) « Ben Young Landis

I’m most grateful to be invited by Sacramento City College for a guest presentation this Thursday, March 24. This post and the next will be my presentation notes and handout. THE SESSION HANDOUT (Download PDF) Disclaimer: This handout expresses personal opinions and do not represent the position or endorsements of the United States government. What is Social Media? Over the course of human history, stories and news have been conveyed through many different instruments, from cave paintings to papyrus, from newspapers to email. Multiplatform Expected to Be Focus of Attention at MIPTV 2011. Multiplatform Expected to Be Focus of Attention at MIPTV 2011 Details Published on Monday, 21 March 2011 16:26 Gary Smith, senior reporter for the MIP Publications, has written an excellent analysis on the new content paradigm and 2011's buzzword - Multiplatform - over at MIPBlog titled Multiplatform deals galore expected at MIPTV - a great piece reflecting the seismic shift in the content industry, due to massive disruption as media convergence becomes a reality.

He pretty much sums up - in two sentences - what we at were hoping to see this year at MIPTV... and looks like we are going to get. The Klout Score, a Way to Measure Online Influence. Klout has been in the public eye lately, especially after closing an $8.5 million funding round with Kleiner Perkins. Klout measures internet influence based off of Twitter, Facebook, and LinkedIn activity. Klout measures Retweets, Likes, and Comments to decide how high or low your Klout score is. Klout is helpful for any business that wants to track its influence on the web. Since Klout is a measurement tool, a business can track its Twitter, Facebook, and LinkedIn accounts through Klout and compare results over a period of time.

Get ready. Social scoring will change your life. There is an interesting, and perhaps alarming, trend brewing on the social media scene. Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)** By the end of the year, Twitter said their new analytics will provide influence scores for every user. People are now curating lists of the most influential bloggers by Klout score. Why Klout doesn't count: putting social media influence in context. Finding (or becoming) an influencer is often seen as one of the core goals for businesses utilising social media, and the search and measurement industry is rushing to fulfil this need. Finding a great exponent for your brand who has a powerful presence on your social platform of choice and engaging them is a great way to get plenty of bang for your social media buck. Increasingly leading measurement tools such as Klout are being seen as a good way to prove success in the social arena, with some companies starting to request a minimum Klout score as a deliverable when hiring an agency.

Unfortunately some of the systems that provide this measurement may still be relying on the wrong metrics, providing you with a skewed perspective on your audience and making them ripe for exploitation by unscrupulous users. Who Has The Highest Klout Score? Klout Score : A Useful Social Media Influence Measurement Tool. Klout & Critics: Time to Close the Door or Kick it Wide Open? - Off The Grid Blog - digital public relations. Much has recently been written about Klout, the latest darling of social scoring that aims to measure social clout, an individual's ability to influence others. In fact some may say we are all klouted out. Isn't it time to stop railing and leave the developers to fix the known issues? Alas, market opportunity does not always wait for engineering.

Like many emerging technologies (after all, we are at the dawn of social scoring), Klout has some problems. Even as some opine that it's premature to arrive at an Influence number, the groundswell from the marketing and advertising elite see too much promotional value in Klout to hold their deals at bay. The Problem with Klout: An Infographic. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference? Wannabe Cool Kids Aim to Game the Web's New Social Scorekeepers. Social media influence may bring travel perks. Social TV - Connect Computers to TVs - How to Connect a Laptop or Other PC to TV. One way to show digital pictures and video to friends and family is for all to huddle around the home computer screen.

Alternatively, you can connect the computer to a television and send the images to the TV. Technology also exists to network a TV and a computer in the other direction, so that you can watch television programs on your laptop or PC. Each method involves pros and cons including some setup challenges. Displaying Digital Images on The TV. Social Media Meets Online Television: Social TV Is Next. Social television. Twitter Set New Tweets Per Second Record During Super Bowl. Twitter Plus TV Creates “Social Viewing”: Tech News and Analysis « Although television has become more fragmented thanks to the web, millions of people still tune in for certain shows, including the Emmys and the MTV Video Music Awards. Report: Facebook and Twitter Battle for Social TV Ad Space. TV Shows, TV Trivia, TV Quotes, TV Episodes and more - TVLoop. TV Industry Taps Twitter and Facebook for Viewers. Trying to exploit viewers’ two-screen behavior, the television network has built a companion Web site with behind-the-scenes video streams, so Oscar winners will be seen accepting an award on the TV set, then seen celebrating backstage on the stream.

Experiments like this one are a sudden priority in television land. As more and more people chat in real time about their favorite shows — on , and a phalanx of smaller sites — television networks are trying to figure out how to capitalize. It’s as if people are gathered around the online water cooler — and the television executives are nervously hovering nearby, hoping viewers keep talking and, by extension, watching their shows. Experts like Ian Schafer, the chief executive of the digital agency Deep Focus, say that Twitter and Facebook messages about shows may well be “the most efficient way to drive tune-in.”

Though it is hard to prove the link, Mr. Acts like Mr. Highlights Companion App at NAB2011 : Market Analysis and Trends. Social TV and the Future of Advertising. Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social. EPGs and TV Middleware Applications: Market assessment and forecasts to 2014. I Just Want a Smart TV, not a Dumb Analysis. Why attend social tv. Home. Can Miso, Philo and Tunerfish Compete With CBS’ Social TV App?: Online Video News « Google, Hearst Invest in Miso Real-time, Social IPG. This isn’t your grandmother’s social media revolution. Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting.

Internet-Connectable TV Devices to Reach 350 Million Units in Sales by 2015. Feb 9: TV Goes Social - Vc - Investor - Angel. The Future of TV, starring Social Media. Mobile. Another Ally for 'Social Entertainment' as Entertainment Weekly Teams With GetGlue. It’s Not TV, It’s Social TV. Dvr's Fall Victim To "Social Tv" - Contactmusic News.

Futurescape strategy reports - Insights into innovation in social TV. List of most-watched television broadcasts. What People Watch. TVWeek - Television Industry news, TV ratings, analysis, celebrity event photos. Heavy Reading - Telecom in TV Land: A Roadmap to the New Digital Media Ecosystem. Videonet - News and Analysis - Verizon focuses on widgets-based advanced advertising.

The Future of Television & The Digital Living Room. Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites. Social TV. Watch TV Online for Free - Clicker. On-air Twitter teases driving conversations around TV. The Paradox of Social TV. Bluefin Labs : Real-Time TV Audience Response Through Social Media.

Scholarly Readings in Social Media