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[en] Prezi and rough notes of the keynote I gave this morning at Intracom, Montréal, on how to integrate social media to your strategy. [fr] J’étais invitée aujourd’hui à donner une keynote à l’occasion d’ Intracomm 2011 à Montréal, et c’est avec grand plaisir que je suis venue faire profiter le public québécois de mon accent vaudois.
Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this yea. This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending. Of this spending, Facebook is expected to receive about half of all social network ad spending, at least in the US, with Myspace losing ground to the now preeminent social networking site. These points, as well the study’s other most interesting facts and figures are featured in the below graphic. Share this post <p style="text-align:right;color:#A8A8A8"></p>