There’s a battle waging in the world of commerce, where newly empowered customers are demanding a better, seamless shopping experience. Social commerce is the outcome, but companies don’t understand that this is more than simply putting up a Facebook page.
TED has been regaling us for years now with inspirational speeches about just about every important topic there is to talk about. And throughout that time, more than a few TED speakers have chosen to talk about the internet, social media and how this will shape our future.
I recently interviewed Andy Sernovitz , founder of the Social Media Business Council , an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
Conversations are happening online with or without you.