10 of the Best Recent Social Media Tutorials on the Web. Credit: BigStockPhoto.com Let me preface this list by saying that I generally dislike “best” lists. I don’t care for people attempting to rank the best of the best of anything online. It’s not just based on a collection of faulty metrics or completely subjective (which people often don’t admit), but it’s ignorant at best. After all, no one is familiar with everything available, so how can they attempt to identify the best? It usually turns into this back-patting, ass-kissing kind of thing.
“So-and-so said something nice about me so I obviously think they’re one of the best or most influential people out there,” or “So-and-so is a more well-known blogger than me, so I should include them so maybe they’ll notice me.” Man, that kind of thing makes me cringe. That’s not what you’ll find here. I limited them to tutorials that were published in the last couple of months, since so much in social media can change quickly. That said, here you go. 1. 2. Look. 3. 4. 5. 6. 7. 8. 9. 10. Jennifer. The Rise Of Social Commerce - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell. There’s a battle waging in the world of commerce, where newly empowered customers are demanding a better, seamless shopping experience. Social commerce is the outcome, but companies don’t understand that this is more than simply putting up a Facebook page. It’s about the impact that social commerce will have on your organization.
It requires a fundamental rethink of the relationship with customers and partners, and it impacts at the core how companies organize and operate. This is such a major shift that Altimeter is basing its first event on this topic. At “The Rise Of Social Commerce”, taking place October 6-7th at the Four Seasons in Palo Alto, we’ll hear about best practices from expert practitioners like Best Buy, Dell, Hallmark, Nielsen, Newell Rubbermaid, Virgin America, and Zynga, amongst others. This is an intimate event, limited to only 100 attendees so that we can have deep, meaningful conversations that will provoke breakthrough thinking. 1) Social For The Sake Of Social. 10 MÉTHODES CHOCS POUR BLOGUER INSPIRÉ.
Blogueur, il est difficile de tenir un rythme totalement assidu. Et quand c'est la panne, le trouble de l'érection de l'imagination, voici quelques idées pour vous remettre en route. 1. D'autres personnes bloguent la même chose que vous Le web étant une source formidable d'inspiration, il en devient évident qu'en manque d'idées ou devant le syndrome abominable de la page blanche, c'est vers lui que vous devez vous tourner. Vous êtes, ou du moins le tentez, d'être humoriste ? Lisez les blogs dont la thématique est l'humour. Vous voulez écrire sur la cuisine qui est votre passion de toujours mais il se trouve que votre talent gustatif est momentanément indisponible ? 2. Comme dit précédemment, le web n'est plus le média négligeable qu'il était en 1996. 3.
L'inspiration, c'est bien, la création, c'est mieux. 4. Vous êtes en manque d'idées, certes. 5. 6. Dans les cas où le manque d'inspiration se fait sentir chez l'auteur, le lectorat n'y reste pas insensible. 7. 8. 9. 10. The Best TED Talks To Make Use Of Social Media. TED has been regaling us for years now with inspirational speeches about just about every important topic there is to talk about. And throughout that time, more than a few TED speakers have chosen to talk about the internet, social media and how this will shape our future. So, here we are, everyday citizens of the world with an itch to do something amazing with the internet we’ve created. Let’s see what TED can inspire us to do to with it. This list of TED speeches features quite a few of the leading thinkers in social media, some of whom have also written free ebooks on social networking. Lalitesh Katragadda: Making Maps To Fight Disaster, Build Economies Before looking to the future, lets look at a success of the past.
Lalitesh Katragadda spoke to TED about how Google Maps and crowdsourcing have quite suddenly changed the way humanitarian aid can efficiently get to the needy. Ethan Zuckerman: Listening To Global Voices James Surowiecki: When Social Media Became News. How Big Brands Employ Social Media Marketing - An Andy Sernovitz Interview. I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark. During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing. Word of Mouth Marketing & Social Media Mike: Let’s go ahead and start with the first question. What exactly is word of mouth marketing, and how, if at all, is it any different than social media marketing? Andy: Word of mouth marketing is the art of getting people to fall in love with your brand.
It’s a series of tactical things that I teach in my book. Mike: Because they become advocates for you, right? Andy: Exactly. 9 Ways to Sell Social Media to Executives. Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature. However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.” Let’s explore 9 ways you can make a good case for social media programs. But first… Why Do Some Execs Avoid Social Media? It’s important to understand the reason that executives resist jumping into social media.
Marketing the new way actually means letting go of the reins and putting customer voices up front and center, which can be a scary thing. Couple that with all of the negative press some companies are getting for having the wrong approach to social media and you start seeing the lack of trust in the effectiveness of social media. #4: Use Data. 3 Things You Need to Know About Social Media Strategy.
B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What's Next Blog, and co-founder of pet site Pawfun.com. Follower her on Twitter at @whatsnext. Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear. 1. Everyone Must Work Together In most big companies, IT, digital, marketing and sales not only don’t work together, they compete with each other.
For example, I recently handled social media advertising for a major retail chain’s holiday microsite. Further, the marketing department refused to allow a dedicated e-mail to go out to the company’s mailing list, and when placed in the company's normal promotional e-mail, the link to the microsite was lost in a sea of weekly specials. These hurdles made it very hard to drive traffic to the microsite. 2. 3.