Magnum beacon tech allows Londoners to 'get together' for ice cream. The brand has developed ‘M-Pulse', an app that allows Londoners to seek out friends, find their closest Magnum retailer and invite them to meet for an ice cream, as part of Magnum's 25th anniversary celebrations.
M-Pulse is also designed to enable "proximity marketing," highlighting exclusive deals and offers, in a bid to drive sales and footfall. Bear Grylls joins Land Rover as Global Brand Ambassador. World-renowned adventurer partners with pioneering Land Rover brand Partnership announced ahead of first collaboration to launch the New Discovery Sport on 3rd September 2014 Bear Grylls to support Land Rover activity at global level, including mentoring of young British Explorer British adventurer Bear Grylls has been announced as a long-term global ambassador for Land Rover.
One of the world's most recognised faces of survival and adventure, Bear embodies Land Rover's 'Above and Beyond' spirit, having climbed Mount Everest and led ground-breaking expeditions from Antarctica to the Arctic. He will support Land Rover's activity at a global level and will play an integral part in the global launch of the New Discovery Sport, which will be revealed to the world on 3rd September via www.landrover.com. Google's Project Wing Is Developing Delivery Drones.
Why aren't you using your most powerful marketing tool? PureWow. Remember when coconut water was something you drank on a tropical island out of, well, coconut shells?
Now you can buy it in any grocery store in America, prompting us to wonder, Can it remain supreme forever and, if not, what’s next on the trendy water front? Lots, it turns out! Here, three new waters following in the coconut’s lofty footsteps. Maple Water Pure Canadian maple water comes straight from the tree--with absolutely nothing added. The taste is sweet (imagine super-diluted maple syrup) and the health benefits are plentiful. Reebok lance sa propre marque de bacon adaptée aux sportifs, à l'occasion des CrossFit Games. #Cobranding : OPI lance une collection de vernis en partenariat avec Coca-Cola.
MOBILE: Gap plans to expand in India. Ikea : ce qui se cache derrière les drôles de noms des meubles de la marque. Brand Genius: Tribes of Coke. By the 1980s, it looked like Coca-Cola had maximised its growth potential.
PepsiCo brings Naked coconut water to the UK. Ke eyes energy drink sector growth with Monster stake. What is a Brand? Infographic: Everything You Need to Know About the Millennial Consumer. Will Brand Britain survive? If Brand Britain is to have any real value then it needs to represent a set of distinctive, shared values that give us something over and above the identities we all hold as members of families, professions, friendship groups, generations and residents of our home city or region of the UK.
One in five of people in our study would prefer that London became independent from the rest of the UK, rather than Scotland. Identifying Emotional Benefits For Your Brand. To be truly effective at brand marketing we need to understand which concrete features and functional benefits of our brand (as well as the brand as a whole) evoke feelings most strongly and which do so without simultaneously creating emotional anti-benefits (aversive feelings).
MOBILE: Digital OOH adspend to rise 11% Instagram Marketing Is Quickly Catching Up to Facebook. How close is Instagram to Facebook when it comes to brand activity?
Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app. The intriguing stats below are for United States brand pages during the second quarter. Keep in mind that Facebook went live in 2004, and Instagram hasn't been around for four years yet. Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent. There is a trio of obvious takeaways from the findings. Invention, Imitation, and Innovation. What's next for Samsung? For the past few years, Samsung has been on top of the smartphone world, outselling Apple’s iPhone and besting everyone else by creating powerful phones with big screens and small prices.
But now the Korean company is getting a taste of its own medicine as a variety of small Chinese manufacturers are starting to deliver even cheaper phones with no less impressive capabilities. The smartphone market can’t stop growing, but Samsung smartphone sales are actually falling — and while undercutting the competition on price is still a viable strategy, others are now doing it better. What Are Your Strategic Brands? While much attention is paid to building brands, too often the brand portfolio is neglected.
The result is marketplace confusion, paralysis in naming new products, under-supported brands and misallocation of brand-building resources. We need to better identify brand roles and, more particularly, distinguish between the strategic brands and their roles. A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Malaysia Airlines considers rebrand. Malaysia Airlines: recent events could lead to rebrand The beleaguered airline has come under increased pressure following the disappearance of flight MH370 in March and the alleged shooting down of flight MH17 this month over eastern Ukraine, with the death of 298 passengers.
Oculus Rift Takes Center Stage at Comic-Con. 344-Year-Old Hudson's Bay Tests Beacons in Several Markets. Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's Bay, are getting on board the smartphone-triggered beacons trend with a test program rolling out today in 10 stores. While Hudson's Bay Co. certainly is not the first department store to experiment with beacons (Macy’s ran a test in New York and San Francisco last year), it claims to be the first to do so in multiple locations across the United States and Canada.
The Lord & Taylor stores participating in the U.S. include New York’s flagship Fifth Avenue store, a location in Westchester, N.Y., and three shops in Massachusetts. The Five Things Product Packaging Must Do. Facebook Explains Why It Wants to Be a Retail Store. The new Facebook “Buy” button. Image: Facebook There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without leaving Facebook.
Paying for Premium: Do Name Brands Survive on Consumer Ignorance? Pharmacists buy store-brand aspirin and chefs buy store-brand sugar and salt, so why won’t the rest of the consumer population? A new study from Dutch economist Bart Bronnenberg of Tilburg University and three researchers from the University of Chicago shows that the more informed consumers are, the more likely they are to buy private label, store-brand items. The study analyzed more than 77 million shopping trips at markets and chain stores from 2004 to 2011 and matched up purchases with consumers’ jobs and knowledge.
The less education a consumer had, the more likely they were to buy name brand products. When a consumer worked in a specific field, he or she was more likely to buy store brands of products related to that field. For example, 23 percent of the time that chefs bought such pantry staples as salt, sugar and baking soda, they bought name-brand products. Obviously, tough economic times have helped boost store brand sales. Publications Coca-Cola, Pepsi, Lead CoreBrand's Most Respected 07/15/2014.
Uber offers customers ice cream as London basks in hottest day of the year. Facebook eyes greater slice of ecommerce market with 'Buy' button trial. Amazon, Carnival, YouTube, Carnival, Netflix Among the Best-Perceived Brands in 2014. MOBILE: Brands use retail as media. Ce que les digital natives attendent d’abord des marques… … ce ne sont pas de nouvelles expériences numériques, plus ou moins gratifiantes. Ni des contenus de marque léchés. Encore moins des valeurs ou une éthique irréprochables. Non, au risque de décevoir les professionnels de la pub’ et du marketing, cela n’entre manifestement pas (encore ?)
Dans leurs priorités… Engagement sociétal : comment les marques peuvent innover en créant de la valeur partagée. En matière d’engagement sociétal, les initiatives les plus remarquables des entreprises ne sont pas toujours connues du grand public. Et pourtant, des actions concrètes et parfois spectaculaires, contribuant directement à la santé ou au bien-être de dizaines de milliers voire de millions d’individus, sont menées chaque jour par les plus grandes marques, ainsi que par des PME dynamiques. En déployant des approches innovantes et des trésors de persévérance au service d’une cause bien identifiée et longuement étudiée, ces entreprises réussissent à relever ce grand défi : répondre à un besoin sociétal… tout en dégageant du profit.
Une approche raisonnée garante de la pérennité des actions solidaires ou humanitaires menées sur le terrain. Social Media is Lost Without a Social Compass. Historic Trumps Hip for Levi's New 501 Campaign. Nielsen and Kraft Pilot New Brand Tracking Tool.