background preloader

Whatz new Oct 23

Facebook Twitter

UNICEF’s Clever LEGO-Inspired Bricks Provide Food, Water, and Shelter to Disaster Victims. Providing food and shelter to victims of a natural disaster is one of the first priorities for emergency services, but the process can often generate a lot of unnecessary waste.

UNICEF’s Clever LEGO-Inspired Bricks Provide Food, Water, and Shelter to Disaster Victims

To help tackle this problem, UNICEF has developed an amazing reusable LEGO-inspired brick that doubles as a food storage container and a building material, addressing multiple needs in one fell swoop. Read on to see more pictures of this clever object designed by Psychic Factory! The bricks have two compartments – one that holds rice and another that holds water.

Once these vitals have been consumed, the bricks are then filled up with soil and sand to give them weight and stacked just like lego bricks into temporary shelters that gives disaster victims relief from the elements. In the meantime, all of the packaging that might have been used to provide clean drinking water and food are spared, as well as the headache of sourcing and distributing them. Auto Brands Drive Digital Spend With Programmatic and Mobile Investments. For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing.

Auto Brands Drive Digital Spend With Programmatic and Mobile Investments

Real-time Customer Journey Orchestration. Marketers, You're Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study] Les nouveaux consommateurs sont-ils déconnectés des marques. D’après une étude réalisé par Kitewheel, de plus en plus de consommateurs se sentent déconnectés des marques dans le parcours d’achat.

Les nouveaux consommateurs sont-ils déconnectés des marques

Une déconnexion de plus en plus palpable sur le mobile, les réseaux sociaux et à un certains points clés du parcours d’achat. Lego ends Shell partnership following Greenpeace campaign. Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s.

Lego ends Shell partnership following Greenpeace campaign

The environmental campaign group, protesting about the oil giant’s plans to drill in the Arctic, had targeted the world’s biggest toy maker with a YouTube video that attracted nearly 6m views for its depiction of a pristine Arctic, built from 120kg of Lego, being covered in oil. Initially Lego had resisted Greenpeace, arguing that it ought to deal directly with Shell, but on Thursday it will relent. Darty lance officiellement son "Bouton" connecté. Darty lance officiellement son "Bouton" connecté. Darty lance le Bouton, connecté au centre d'appel. Darty vient de présenter un "objet connecté" nommé "le Bouton".

Darty lance le Bouton, connecté au centre d'appel

Connecté en Wi-Fi ou Bluetooth, une pression sur sa surface permet à l'utilisateur d'être rappelé par le centre d'aide du distributeur dans un temps inférieur à une minute. Un accès ultra rapide au centre d'appel pour bénéficier à tous les services Darty : telle est la promesse de ce petit rectangle magnétique de 7 cm de côté. Darty promettait de lancer un objet connecté lié au service. Il s'agit en fait d'un bouton magnétique carré à installer par exemple sur un réfrigérateur. Buildings: the world’s greenest skyscrapers. Gartner’s Top 10 Strategic Technology Trends for 2015. Posted on: October 8, 2014 / Gartner’s top 10 strategy technology trends cover three themes: the merging of the real and virtual worlds, the advent of intelligence everywhere, and the technology impact of the digital business shift.

Gartner’s Top 10 Strategic Technology Trends for 2015

Announced at Gartner Symposium/ITxpo by David W. Cearley, vice president and Gartner Fellow, the trends have the potential for a significant impact on organizations in the next three years. Pinterest and Ecommerce [Pinfographic] This week’s infographic (or “Pinfographic”) comes from Wishpond, highlighting how users interact with products on the popular social network.

Pinterest and Ecommerce [Pinfographic]

Tweetable Highlights. With Puls Smart Band, Joins Wearable Tech Craze, Fashionably. Black Eye Peas front man and serial entrepreneur is developing his own car, advising Intel and Lexus on creative innovation, and partnered on an eco-friendly line for Coca-Cola.

With Puls Smart Band, Joins Wearable Tech Craze, Fashionably

Now he's joining the wearables craze. At the Dreamforce 2014 sales conference in San Francisco last night, he unveiled his branded take on a smartband: Puls, which he calls a smart "cuff" or bracelet (not watch) which doesn't require a smartphone as it uses a sim card. It also sends "vibes" or pulses to communicate feelings between wearers. "i.amPULS represents digital freedom, individuality, intelligence and the intersection where fashion and technical innovation meet," he stated.

Lafley Updates Progress on Brand Rationalization to P&G Shareholders. At Procter & Gamble's annual shareholder meeting this week in Cincinnati, CEO A.J.

Lafley Updates Progress on Brand Rationalization to P&G Shareholders

Lafley touted the progress he has made during his second tenure as chief, noting that the company "met our basic business and financial objectives for fiscal 2014," including 3 percent growth in "organic" sales, in line with the market, and 5-percent growth in "core" earnings per share. But there remained a lot to keep Lafley on the defensive, from the progress of his crucial strategic plan to spin off or shutter low-performing P&G brands, to stock-market gyrations, to overall feelings of economic unease in America and abroad that were illustrated—once again—by the September report of falling US retail sales.

Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen. Chanel No 5. makes you irresistible.

Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen

At least, if you're Gisele Bündchen. The supermodel stars in this new three-minute ad for the brand, a sequel of sorts to Chanel's 2004 love story starring Nicole Kidman. Baz Luhrmann, who directed the first clip, returns for this one, making for an unsurprisingly lush visual style. The sequence is relatively coherent for a luxury fragrance ad, if still pretty tortured. Bündchen—last seen kicking a punching bag for Under Armour—plays a woman of means, who lives in a glass house on the beach. How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? [STATS] « AllTwitter. This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls.

Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. What I use instead of Google services. Like most people, I don't like to be tracked more than I need to be. I believe in privacy policies that do the minimum collection needed as opposed to the maximum collection possible. I am also the founder of the search engine that doesn't track you, DuckDuckGo. E-commerce : l'importance de fidéliser ses clients. Twitter readies cash transfers via tweets. Educational Technology and Mobile Learning: Excellent Guides To Help Students Make Appropriate Citations and Bibliographies. Why it matters if stores smell delicious. Smell can add ambience to your retail experience, but can the right scent really get you to stay longer and purchase more?

Consumer researchers say the answer is a pretty overwhelming affirmative. Researchers have found that smell effects consumer thoughts and spending behavior, product judgements (pdf), judgements on store environments and intentions on visiting stores. More recently, a study published in January (pdf) in the International Journal of Marketing Studies surveyed 400 customers and examined the effect of the presence and absence of an ambient scent on customers. Researchers reaffirmed that customers “felt greater pleasure and stimulation, expressed intention to revisit the store and spent more in a scented environment than in an unscented one.” A history of the Coke vs Pepsi war in 3 1/2 minutes.

Sarah Manley, Chief Marketing Officer, Burberry - Best Global Brands - Interbrand. Weebly releases website-creation app for iPad. To think they used to say that one couldn’t do real work or create content on the iPad… Enter Weebly for iPad, a native application by the popular web-hosting service which allows users to create websites in minutes by dragging and dropping various elements in its web interface. Although it’s been available on iOS since May 2012, Weebly was iPhone-only until todays update which has brought out native iPad interface with full editing capabilities, unlike the iPhone and iPod touch version. Weebly is available free of charge in the App Store. The iPad edition of Weebly supports full editing capability: you can create websites from scratch on your tablet by taking advantage of the drag-and-drop interface optimized for the touchscreen.

Specifically, Weebly lets you choose beetwen a wide range of text, media and design elements, control and customize fonts, colors and background images and even upload your own images from the photo library. 5 Great Online Tools for Creating Infographics. Professional infographic designers rely primarily on a core vector graphics software program to create their infographics designs. The main advantage is that all the icons, charts, images, illustrations, and data visualizations are treated as separate objects that can be easily moved, resized, overlapped, and rotated. No matter where you create the individual design elements, the final infographic design is usually put together in a vector graphics program.

Un système magnétique qui permet de lacer ses chaussures plus rapidement. Audi "presence redefined" by Bartle Bogle Hegarty London. Rowan Atkinson returns to ads after 18-year break for Snickers. God Only Knows - BBC Music. McDonald's lance un service permettant de créer soi même son propre burger. Malgré le choix de produits des enseignes McDonald's, vous avez encore du mal à faire votre choix ? En Australie, la chaîne de fast foods la plus connue au monde a mis au point Create Your Taste, un service intégré aux bornes de commandes permettant de créer de toutes pièces votre propre burger. L'interface vous propose de choisir les différents ingrédients que vous souhaitez incorporer à votre création, étape par étape.

Chaque ingrédient a son propre coût, et le prix à payer résultera donc de la complexité du burger que vous souhaitez créer. Une opération qui a eu de bons retours clients et qui pourrait bel et bien s'étendre dans plusieurs pays du globe. Domino's Pizza crée une application de reconnaissance vocale pour commander en ligne. Louis Vuitton: Punching Out Its Logo and Taking a Swing at its Brand. Louis Vuitton just took the top luxury brand spot in Interbrand’s annual Best Global Brands report, coming in at No. 19. The next highest luxury brand is Gucci at No. 41. Amazon ouvre son premier magasin physique. Prédictions Gartner 2015 : faites entrer les machines ! Mir vous propose de payer le restaurant en faisant la vaisselle. Mir et l’agence ubi bene imaginent le premier restaurant en France où l’on paye l’addition en faisant la vaisselle.

Une idée pertinente pour la marque qu’on vous explique ici. Paywall mobile. La carte de Paris des agences de publicité. La carte de Paris des agences de publicité : la roadmap parisienne du publicitaire français ! Augusta. Dans le monde offline, les annonceurs écoutent les besoins des consommateurs à l’aide de focus groupes, d’études quantitatives ou encore de panels, ils communiquent au sujet de leur marque et acquièrent leurs clients en communiquant sur des offres de produits ou de services via les médias classiques (presse, radio, télévision, etc.). Enfin ils fidélisent leur base de clients en s’appuyant sur des programmes de fidélité et des outils CRM.

Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline. A Lesson for Marketers on Mobile Advertising. Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.

Bottom Line: Advertising through mobile devices could be the way of the future, but so far marketers have been largely frustrated in their efforts to take advantage of the medium. Some types of products may be more suited to mobile ads than others, and their appeal rests on an unconventional approach that contrasts with traditional advertising methods. There’s no question that mobile phones have become an indelible facet of modern life. Surveys conducted in 2013 showed that 91 percent of adults in the United States use some type of mobile phone and about 61 percent have a smartphone; the numbers are even higher among people in the 18-to-34 age range and households that have incomes of more than US$75,000—the very demographics that make marketers salivate.

U.S. companies’ annual spending on mobile advertising skyrocketed to $4.1 billion in 2012. MOBILE: Trust is the new brand differentiator. Marriott, Wells Fargo Test Oculus Rift for Virtual Brand Experiences.