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SKEMA: The Story Of A Merger - GlobalFocus. Alice Guilhon describes how two leading French business schools realised their ambitions by merging with each other.

SKEMA: The Story Of A Merger - GlobalFocus

Although mergers are common in business, they are far from typical in the higher education environment. This could be partly because of the nature of higher education. Our production processes stretch over several years depending on the product (programme) so our decisions always impact the long-term. Our organisations also seem to have a certain built-in inertia. Given this situation, implementing ground-breaking change in higher education is no mean feat.

In France, we started getting wind of inevitable government reforms from about 2007. Rebranding Done Right: 5 Examples You Can Learn From. De Cecco, Pasta restyling - CBA, designing brands with heart. Terms and conditions Legislative Decree 196/2003 (“Data protection code”).

De Cecco, Pasta restyling - CBA, designing brands with heart

In keeping with the commitment and care that CBA devotes to the protection of your personal data, we would like to inform you of our methods, objectives and fields of communication and circulation regarding your personal data and your rights, in accordance with Article 13 of Legislative Decree 196/2003. TYPES OF DATA PROCESSED Browsing Data. As part of their standard functions the IT systems and software procedures that operate this website acquire some personal data, the transmission of which is implicit in the use of Internet communication protocols.

10 logo redesigns that missed the (brand)mark. The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. – Paul Rand The foundation of any brand is its logo.

10 logo redesigns that missed the (brand)mark

As such, with every redesign, a brand risks alienating its core following, who then flock to social media to broadcast their disapproval. But why do logo redesigns upset us so much? It all boils down to identity. People with strong connections to a brand tend to react negatively to redesigns, ultimately affecting their attitudes towards the brand as a whole. Alphabet Isn’t a Typical Conglomerate. Alphabet, the new holding company created by Google founders Larry Page and Sergey Brin, is a portfolio of bold ideas embedded in an ecosystem of talent and financial capital to take on the world’s toughest challenges.

Alphabet Isn’t a Typical Conglomerate

In the years ahead, Alphabet could dramatically influence business models in many industries. Its creation marks the beginning of the end of the e-commerce era defined by browsers, search, maps, and apps and monetized through advertising and the beginning of the next arc of digital transformation of industries (automotive, health care, and others) propelled by the combination of human minds and powerful machines. This new entity could bring together human talent, technology scale, and long-horizon venture and investment approaches to construct business models that could pose a formidable challenge to those designed and perfected in the industrial age. A digital-era conglomerate. The Branding Logic Behind Google’s Creation of Alphabet. What Google has to gain by adopting the Alphabet. It's not a joke.

What Google has to gain by adopting the Alphabet

Google really is becoming the subsidiary of a new, larger company called Alphabet. On the surface, this sounds like a plot from Silicon Valley, but the more we look into the announcement, the more sense it makes. It's about evolution. The idea of what Google is in 2015 and what it was in 1998 are very different. The market and the tech ecosystem are different too. EDF Energy: How the energy company transformed its brand. When Subliminal Logos Attack. The Lesson Of Two Epic Logo Debacles. In 2010, Gap unveiled a new logo for their brand.

The Lesson Of Two Epic Logo Debacles

How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget. It's not often that a 125-year-old brand can reinvigorate itself without a complete reinvention.

How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget

But that's what Narragansett Brewing Company has been able to do. With a shoestring media budget of just $100,000 and guerilla-style word-of-mouth marketing, the brand has been revived, even moving past its New England roots and expanding to markets in the southern United States and on the West Coast. Once a New England staple—Narragansett was the Boston Red Sox's official sponsor from 1946 to 1975, and it was the beer can famously crushed in Jaws—the brand began to flounder after Midwest beer company Falstaff Brewing Corp. purchased it in 1965. The beer eventually lost favor and was struggling when native Rhode Islander Mark Hellendrung acquired it a decade ago. Car brand MINI simplifies its identity. The 10 Commandments of Rebranding - Dixon. 5 Questions To Ask Before Rebranding - Dixon. 10 Famous Logo Redesigns of 2015 [Infographic] If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball).

10 Famous Logo Redesigns of 2015 [Infographic]

Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know if batting average is the best measurement of a hitter? Or, if a basketball team scores the most points per game on average, does it mean they have the best offense? Sometimes we try to measure success in a certain way simply because that’s how we’ve always done it. This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month. With this in mind, {*style:<b>*}I wanted to figure out how much of a return you’d receive if you put one hour of work into inbound marketing{*style:</b>*}.

Snapple Unveils New Logo and Look For National Iced Tea Day - brandchannel: Snapple is looking to boost its share across the US.

Snapple Unveils New Logo and Look For National Iced Tea Day - brandchannel:

Helping it stand out as consumers reach for cold drinks this National Iced Tea Day and beyond: Vibrant new graphics, including a new logo that aims to “amplify the playfulness, wit and simple goodness of its brand.” Owned by Dr Pepper Snapple Group, Snapple is a leader in US premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States.