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March 6,2014

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Marvel Opens Its Vault to Offer 15,000 Comic Books to iOS and Android Users. Marvel fans will soon be able to access 15,000 comic books via its Marvel Unlimited iOS and Android apps.

Marvel Opens Its Vault to Offer 15,000 Comic Books to iOS and Android Users

Ke makes 'frozen' debut with Diet Coke Frost Cherry drink. The drink became available yesterday as a Slurpee exclusively at 7-Eleven stores across the US, with the product rolling out in other retailers' "frozen drinks" machines at the end of May.

ke makes 'frozen' debut with Diet Coke Frost Cherry drink

Slurpees are sold by 7-Eleven under licence from The Icee Company, which also owns Slush Puppie, the brand better known to UK consumers. A 20-ounce serving of Diet Coke Frost Cherry includes natural cherry flavour and contains 30 calories and 12g of carbohydrates. For Coke, Challenge Is Staying Relevant. SocialRank Helps Users (Especially Brands) Find And Reward Their Most Valuable Followers. Move Over Smartphones, Wearables Are the "Need to be Seen" at MWC '14. If one thing is evident in the consumer electronics industry, it's that wearable tech is here to stay.

Move Over Smartphones, Wearables Are the "Need to be Seen" at MWC '14

6 Ways to Make People Love Your Brand. "People don't buy things for logical reasons," Zig Ziglar once famously said.

6 Ways to Make People Love Your Brand

Slidedocs. 'Reverse Showrooming': Bricks-And-Mortar Retailers Fight Back 2. Journeys, Not Touchpoints. The growing trends of mobile media and ad engagement. On Pinterest, Men Have More Followers And Women Have More Repins. On Pinterest men have more followers and women have more repins Remember the book “Men are from Mars & Women are from Venus”?

On Pinterest, Men Have More Followers And Women Have More Repins

A book about how different men and women really are. The Blogger's Meal Plan: 5 Secrets for Well-Balanced Content. Linking Brands And Positive Emotions. Sometimes brands can help people feel certain emotions, emotions that may even be only tangentially related to the products themselves.

Linking Brands And Positive Emotions

8 Keys To Creating An Emotional Connection Between Products And People. Fifty percent of every buying decision is driven by emotion.

8 Keys To Creating An Emotional Connection Between Products And People

Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of the marketing communications industry--the consumer’s emotional relationship with products--has never been more fragile. In our experience as product specialists, we have come to identify eight forces that have a profound and lasting impact on a product’s relationship with its audience. Use them sensitively as you create your brand’s marketing communications and you’re building a love affair between a product and its consumers.

Research. Media - Après le flagship store pour une marque, bienvenue dans la " flagcity " ! Publié le 23 février 2014 L’une est opérationnelle, l’autre verra le jour en 2016.

Media - Après le flagship store pour une marque, bienvenue dans la " flagcity " !

Les deux sont aux États-Unis et posent les premières pierres de la ville entièrement « brandée ». La cité comme point de contact ? Lafley Looks to Make Over P&G Beauty on the Back of a Bluetoothbrush. The fortunes of Procter & Gamble haven't exactly taken off like a rocket since A.G.

Lafley Looks to Make Over P&G Beauty on the Back of a Bluetoothbrush

Lafley returned to the controls in May. But at least the once-and-current CEO seems to have identified one of the big reasons: the need for a turnaround in the company's crucial beauty division. And while providing few details of exactly what he plans to do about it, in remarks to the Consumer Analyst Group of New York conference in Florida this week, Lafley did say that he wants to move P&G Beauty back to the classic brand-management system that worked so well for it decades ago. P&G's beauty business tripled sales and earnings from 2000 to 2007, as Ad Age noted, but then "got stuck" at around $20 billion in sales. Kraft Propelled by Protein, All-Natural Trends Post Mondelez Split. Chew on this Posted by Dale Buss on February 21, 2014 12:07 PM.

Kraft Propelled by Protein, All-Natural Trends Post Mondelez Split

7UP Tries Cause Marketing with Project 7, but Is It Pepsi Refresh Déjà Vu? Clearly there are more than seven crying needs of people around the world. But Project 7 is trying to at at least skim the surface. And now 7UP is helping the company do just that through a new and unique bottle-cap promotion. Purchasers of specially marked 20-ounce bottles of 7UP in the US will be able to find a unique code under the bottle cap, login online and select one of the seven areas of need to which they'd like their donation to go: "Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth," as Project 7 describes them.

"This approach gives the consumer an opportunity to pick an area of need," David Falk, vice president of marketing for Dr Pepper Snapple Group, told brandchannel. What is Customer Experience and How Do You Deliver It? 75 Resources for Writing Incredible Copy that Converts. Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%. This resource guide provides links that will give you a strong foundation for writing great web copy. Calvin Klein Asks Fans to Snap Selfies in Their Skivvies for #MyCalvins Campaign. Social marketing Posted by Sheila Shayon on February 19, 2014 02:52 PM. Lululemon Tried to Ban Customers from Reselling Clothes, Because That's Going to Go Over Well. Pharrell Transitions to Designer with Launch of Recycled Plastic Denim Line. Enter the DRAGONs: how the Baby Boomer generation is changing the nature of ageing.

SodaStream Takes a Note from Keurig with New Single-Use Flavor Caps. Top 12 brand superfans: when a brand ambassador becomes a brand embarrassment - Starbucks, Costa, Barbie and more. Google launches Project Tango to build 3D capable smartphone. Project Tango: Google rolls out 200 prototype dev kits The phone, which Google describes as "experimental devices intended only for the adventurous," for now, is a five inch handset that runs Android and contains customised hardware and software designed to track the full 3D motion of the device, while simultaneously creating a map of the environment.

Google said the aim of this project, dubbed "Project Tango," is to "give mobile devices a human-scale understanding of space and motion," because "we are physical beings that live in a 3D world – yet our mobile devices assume that physical world ends at the boundaries of the screen". "Multi-Screen Marketing. February 23rd, 2014 • mobile • 7 Comments. Kellogg's Call to Breakfast Skippers. Kellogg's Looks to Emphasize the Simple Nutrition Behind Cereal for Turnaround. #www25: 'The internet changed our world and made the incredible possible'

James Corden 'frees the joy' in Cadbury campaign. Uber launches new line of transporation services. San Francisco, CA— Marks & Spencer Goes Multichannel in E-Commerce Reboot. 50 Years Later, General Mills' Lucky Charms are Still Magically Delicious.