Learn How Ads Get Zapped to Cellphones With This Infographic. Unilever Crowdsources the Creation of a Sustainable Shower. Crowdsourcing Posted by Sheila Shayon on August 20, 2013 12:52 PM Unilever is turning to consumers to crowdsource the creation of an environmentally-friendly shower, an extension of the CPG brand's ongoing Sustainable Living Plan.
The company posted an open challenge to inventors and environmentally-conscious shower takers everywhere to come up with a sustainable design that lets users “enjoy showering while having a minimal impact on the planet and on our wallets.” “Small actions really could make a big difference in this field – because billions of people use our cleaning products every day.
Cutting shower times by one minute a day for 200 million households in the US alone would save 26 billion gallons of water and 1.3 million tonnes of carbon," the company points out on its website. Unilver established its Sustainable Living Plan in 2010 with over 50 specific goals to be achieved by 2020. Influence Marketing In 2013 [INFOGRAPHIC] Ad of the Day: Robert Downey Jr. Spits Absurd Non Sequiturs for HTC. You can tell just from the guy's back that it's Robert Downey Jr., but I'm mostly happy to see Jon Polito again after several years of absence from Coen brothers movies, and a great shout-out to Downey Sr.'s masterpiece of advertising and race relations, Putney Swope.
This is a fun ad, although it's a lot more expensive than it needs to be for a fairly simple concept. (Also, the less outrageous gags are the best ones—"Hold This Cat? " Right on.) Livefyre Looks to Turn Social Media Into Custom Native Ads. The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers.
Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built PlayStation-sponsored social hubs for IGN and AOL's Joystiq around the E3 video game event earlier this summer. The hubs pulled in user comments from PlayStation's social media channels as well as tweets, Instagram photos and Twitter Vines from conference attendees.
But the company's native social ads could take other forms, such as a sponsored poll embedded in an article, explained Livefyre CEO and founder Jordan Kretchmer. The goal is to introduce a brand's social media content to people who aren't already fans or followers while also making native advertising easier for publishers, he said. "They struggle to do native campaigns because it takes so much effort from them. Salon e-Commerce Paris. Augmented Reality Catalog Places IKEA Furniture in Your Home. IKEA - Augmented Reality Furniture. IKEA, not content with being king of the flat pack furniture market, has moved in the Augmented Reality business.
Now you can view the furniture of your choice in the location of your choice with the help of its AR app. Have you ever experienced that sinking feeling when you realize the sofa you have just bought is completely wrong for your living room? Autolib Ikea. "Open Innovation. Businesses have increasingly realized that they can’t do innovation alone.
Many have implemented open innovation programs to make it easier to bring in ideas from the outside world. As Nanako Mura from Kraft put it, “we recognize that we don’t know everything.” A.T. Kearney wrote, “No single company is large enough or inventive enough to be an innovation leader without collaborating with an array of partners.” This is a sea change from the traditional closed innovation model, which dictates that companies tightly control the creation and management of ideas (and own all the intellectual property).
The Digital Marketing Trends You Need To Know For 2013. 16 July 2013 Which digital marketing trends will take off in 2013?
To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year. This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald's. Download this report, which is brought to you by Citrix GoToWebinar, to discover the 3 Cs of modern digital marketing: McDonald's promotes locally-sourced food. Leo Burnett has created the 50-second TV ad that highlights how McDonald’s food is sourced from local British and Irish farmers.
The ad launched on Friday (9 August) and introduces viewers to the "farmers of tomorrow". HTC signs up Robert Downey Jr as face of global brand. The End of Competitive Advantage - Angelia Herrin - HBR Events. The Future Of Work: Amazon vs. Zappos - TechCrunch. Name Game. The Retail Revolution Is Here. The retail revolution is here.
The online retail force has finally arrived, and the results are dramatic. Retailing sectors that are most sensitive to online competitors are downsizing. That set includes book sellers (Borders), video stores (Blockbuster), consumer electric stores (Circuit City), office supplies, stationary/gift shops, and big box stores. MOBILE: Brand advocacy important for reach. Nespresso, Combating Increased Coffee Competition, Boosts Green Credibility. Nespresso is pledging to buy more coffee from sustainable plantations in Africa as it seeks greater green credibility in a more discerning and competitive coffee pod market.
The Nestle brand, the leader in the single-serve coffee market, is bringing its sustainability program to Ethiopia and Kenya, forming an advisory board comprised of Fairtrade International and Rainforest Alliance members—and George Clooney. Nespresso has surpassed its goal of sourcing 80 percent of its coffee through the company’s 10 year-old AAA sustainability program, buying coffee from 56,000 farmers and paying them a 30 percent to 40 percent premium to New York market prices. Colombia, Costa Rica, Guatemala, India and Mexico are participants. Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In. Brand partners Posted by Mark J.
Miller on July 12, 2013 10:39 AM. Branding a Lifestyle of Engagement: Chris Erb at TEDxCincy. Martin Lindstrom: Three Future Trends in Marketing. Martin Lindstrom: "Brandwashed - Was du kaufst, bestimmen die anderen" Martin Lindstrom: The Art of Marketing. Abercrombie & Fitch Doesn't Even Look Cool To Its Investors as Brand Hits Low Point.
Brand targets Posted by Dale Buss on May 27, 2013 05:08 PM. Martha Stewart Living, JCPenney, Volvo, WNBA, Nook, Make List of 10 Brands That Will Die by 2014. As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Social Brands 100: how brands have become more adept at using social media. Kellogg's Special K Makes a Bid for Healthy Foodies with New Nourish Line. The Digital Commerce Revolution. Researching implicit memory: Get to the truth. Disruptive technologies articles and insights.
Knowledge Resource Centre. Starbucks Expands Keurig Portfolio In Strong Play for Single-Cup Dominance. MOBILE: US malls look to rebrand. Google. Finding Images in Google Presentations. The coming era of ‘on-demand’ marketing. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.